The home decoration industry, as an important part of the development of the "housing" industry in the "food, clothing, housing, transportation and entertainment" pan-industry, plays a pivotal position in the people's livelihood market. However, the development of China's home decoration industry today is extremely unbalanced and inadequate, and the existing consumer class gap is extremely obvious. The specific manifestations are: on the one hand, high-end brand home decoration services, although focusing on high standards of design and service, are extremely expensive. The greatly increased transaction threshold can only meet the needs of the niche elite; on the other hand, although the price of home decoration in the mass market is low, the design and services cannot keep up, which greatly reduces people's daily living standards, let alone a good life. Pursue. All in all, the home decoration industry in the current era is: the high-end market is high-priced and niche, and the mass market design is lacking.
With the prevalence of the lazy economy in the Z era (post-90s and post-00s), more than 78% of the Z era, as the mainstream of home decoration, choose complete decoration. However, the high-end niche of the current home decoration industry is obviously differentiated, and the effect after the overall decoration is It is difficult to get good reviews. In addition, the self-contained market is all patchwork assembly, so it is difficult to finally show the self-contained life style.
『Anyone who doesn’t consider the user’s lifestyle is just pretending to decorate, breaking the class gap in home decoration consumption. Who said that only rich people can decorate their houses well? Don’t ordinary people have the qualifications to afford a good house? 』With this reflection in mind, China Interpreter Home (IHEA) - a whole home decoration brand was officially born.
Since advocating "the people's yearning for a better life is our goal" proposed by the Party Central Committee, and deeply agreeing with Sweden IKEA's business philosophy, the Chinese Translator (IHEA) proposed: In the pursuit of a better living life, everyone must It is free and equal, and there should be no differences between consumer classes. It is with this business belief that the brand vision of IHEA is to enable Chinese people to afford good houses and adhere to the mission of "raising quality and driving down prices" to create value for society.
abandons the design concept of "patchwork of household products" and uses international design to do national decoration. It can be understood from two aspects: a good home life must have a good design concept; a complete decoration service that reduces costs and increases efficiency must also have a good design concept. Only by finding the right direction can the cost be reduced later. Things are relatively easy to do.
Secondly, in order to reduce costs, we cooperate closely with home building materials manufacturers. At present, most decoration companies in China cooperate with local home building materials middlemen. Due to the long service chain, the problem of middlemen earning price differences cannot be avoided. China Translator (IHEA) uses large-scale direct procurement and strict selection of quality to demonstrate two aspects: First, it has signed a 10-year procurement strategic cooperation of at least RMB 100 million with advantageous manufacturers in various categories to ensure stable delivery and low cost of the supply chain. Cost-effective supply; the second is that in the product design process, and product production are strictly selected according to the final life needs of consumers, and the selection is not only the product quality itself, but the advantages of the production enterprise, only Only in this way can costs be better reduced.
Finally, in order to reduce costs and increase efficiency, we established our own university and built an interlocking home improvement talent education system. IHEA firmly believes that only the unity and consistency of the home decoration service system can increase the collaboration efficiency of workers/craftsmen in each link, ensure the perfect connection and matching between the various decoration links, and ensure stable delivery. Based on people's demand for a better living life, IHEA provides not only one-stop decoration services, nor a patchwork or integrated decoration, but a complete living system, which requires home decoration craftsmen to serve Systematic unity and consistency are also the core purposes of the Chinese Translators (IHEA) in establishing its own university.
