Recently, " Consumer Report" reported that consumers bought 3 sets of 1.5-hp air conditioners on the small program of Midea's official mall for 6,297 yuan. A few days later, they found that the promotional copy on the product purchase page was changed from the original "One "As low as 1.2 kWh at night" has become "as low as 1.8 kWh per night". After asking customer service, I was told that 1 horse is 1.2 kWh of electricity and 1.5 horses is 1.8 kWh.
In this regard, Midea's official mall customer service said that a compensation of 20 yuan can be given. After being rejected by the consumer, the compensation will be changed to 300 yuan.
The question is here. Why are there two different situations in the parameter settings of the air conditioner product promotion page of above models? The basis for the consumer compensation plan and whether the laboratory power consumption data is reasonable as a promotional selling point. The key is whether this is false propaganda?
senior attorney stated that merchants have made inconsistent commercial publicity on the performance of air conditioners (power saving performance) before and after consumers shopping, causing consumers to misunderstand and forming an advantage in the competition, so it can be considered deceptive , The intention to mislead consumers has already constituted false propaganda. At the same time, the business's move also violated consumers' right to know.
as low as 1.2 kilowatt-hours of electricity per night to 1.8 kilowatt-hours of electricity
Another consumer reaction was that the original Midea’s promotion of one kilowatt-hour per night, spent almost three thousand to buy the so-called first-level energy consumption per night. Electricity. The result is that it must be 26 degrees plus energy-saving mode for eight hours a night, and it uses more than two degrees of electricity!
It is worth noting that Midea has repeatedly caused controversy due to alleged false propaganda.
The laboratory data used byJune 2013,Midea’s “1 kWh per night” air conditioner energy saving concept has become a storm. It is accused of using laboratory data for publicity and advertising. The “1 kWh per night” energy-saving air conditioner cannot really reach “1 kWh” in actual use.
was questioned and sparked controversy.
In June 2011, Fuzhou , Jiangxi Fuzhou Suning Appliance Sales Co., Ltd. sold Midea air conditioners and other products under investigation by the industrial and commercial authorities due to exaggerated words used in the promotional content and suspected of false propaganda.
What caught the attention of law enforcement officers was that the promotional content of certain Midea air-conditioning products was suspected of violating the " advertising law ". Midea air conditioner claims to be the product
"Six global advantages, inverter king, 2010 refrigeration annual air conditioner sales champion inside and outside, 2009 best satisfaction brand."
Behind the controversy is Midea’s outstanding sales performance of air conditioners
Midea’s total sales of 16 billion yuan in 2021 exceeded the year-on-year total sales of 16.18 billion. An increase of over 130%, the total amount of transactions guided by live broadcasts across the network was nearly 2.3 billion yuan.
According to Midea Group’s 2020 annual report data released in April this year,
Midea’s air-conditioning business is RMB 121.215 billion,It is more than 3 billion yuan more than and Gree , which means that Midea has surpassed Gree in Gree's core air-conditioning business for the first time in the whole year.
However, such a company, relying on marketing skills and playing with consumers in the palm of the hand, can represent Made in China? Can you go far? Will consumers vote with their feet?
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