text/Yangcheng Evening News All-Media Reporter Li Meiyan
Can socialist newspapers be run in a variety of ways? Want to find another way, can you? Tao Zhu, former first secretary of the Guangdong Provincial Committee of the Communist Party of China, repeatedly said: I think it is OK.
In that era of turbulence, putting "taking another way" with "socialism" together is not an innovation. It is this different guiding opinion that gave birth to a brand new newspaper - Yangcheng Evening News.
Insight into society, establish words for the people, change customs and promote the good and the good... For sixty-five years, the Yangcheng Evening News has always used the pen and lens of the news to faithfully record the times and try its best to promote the times. In the changing times of history, it has worked hand in hand with readers and used groups of classic reports to compose the righteous song of the times.
First trial cry: It seems ordinary and the most strange
On October 1, 1957, the eighth anniversary of the founding of the People's Republic of China, at 2:20 pm that day, the first Yangcheng Evening News was printed.
People saw that the first page of the newspaper published news celebrating the National Day in a prominent position, "The Capital's 500,000-person parade this afternoon" and "The carnival team in Guangzhou is advancing forward", and the fourth page published a special telephone to celebrate the National Day sent by reporters from Foshan , Shantou, Shaoguan , Zhanjiang , Haikou, Tongshi and other places. These reports are refreshing from content to form.
You should know that in the early days of the founding of New China, the Chinese newspaper industry generally took the Soviet Union's " Prajna 3" as its model. But the Yangcheng Evening News thought it very clearly from the beginning: if you don’t follow the path of Pravda, you must run a “newspaper with its own characteristics.” What are the characteristics of
? In "The Founding of the Issue", it proposed to strive to "have a division of labor with the two daily newspapers published in Guangzhou now", focusing on the needs of the intellectual community, and at the same time adapting to the needs of other readers as much as possible.
It is precisely because of this that the start-up "Yangcheng Evening News" has loudly proposed the newspaper-run policy of changing customs and guiding life in the Chinese newspaper industry, which has set a precedent for the development of the newspaper industry -
"Five Floors" criticized the current problems. There are only a hundred words of manuscripts, but they can always hit the nail on the head, becoming a weapon for public opinion supervision in Guangzhou at that time. Some citizens even encountered "yamen" that are difficult to enter and officials with ugly faces and difficult things to handle. They dared to say, "Aren't you afraid that "Five Floors" will be published on you?"
"Flower Land" and "Gate Party" are called supplements, but they are not sub-corners, but are the real exploration of the new model of newspaper-running in New China. In the two supplementary magazines, Yang Chun Baixue’s literature and art, and common sense of family life, all come to his eyes. Famous writers across the country are proud to publish their works here.
newspapers specially set up sports editions, with vivid and lively sports reports and event predictions with many "fans"; the column "Current Affairs Corridor" sets the stage again to help readers open the international Nanfeng Window ... These pages and columns were unique among newspapers across the country at that time.
The unique style of "Yangcheng Evening News" has quickly become popular all over the country. Newsstands often line up, and everyone likes to watch it from leading cadres to tricycle drivers.
rebirth after the disaster: the harsh winter is over and the new flowers are blooming
During the catastrophe of the Cultural Revolution, the Yangcheng Evening News was forced to stop publishing, but it is still an indelible memory in people's hearts in that era. Qin Mu , who was once the deputy editor-in-chief of Yangcheng Evening News, mentioned that once on the street, I saw a pedestrian wrapping the things I just bought with an old Yangcheng Evening News. Another pedestrian immediately ran to the newsstand and bought a daily report of the day and handed it over, asking to change it to read the evening newspaper.
As the ideological line is rectified, the call for re-issue of the Yangcheng Evening News is getting higher and higher. In December 1978, the Guangdong Provincial Committee of the Communist Party of China decided to resume publication of the Yangcheng Evening News; on December 16, 1979, Ye Jianying, then vice chairman of the Central Committee of the Communist Party of China, wrote a registration for the re-issue of the Yangcheng Evening News.
On February 15, 1980, the "evening newspaper, evening newspaper, and Yangcheng Evening News" sold newspapers again sounded on the streets of Guangzhou.On that day, 210,000 newspapers were sold out quickly, and readers who bought the newspaper ran around and told him: "The Yangcheng Evening News is back!"
Also excited are the passion of Yang Wanren to hold the pen for the people. Wu Youheng, the then editor-in-chief, explained the policy in his article "Re-issued to Readers": "The re-issued Yangcheng Evening News will continue as always. It is a party newspaper, but also a newspaper with a wide range of mass and social nature. It will continue its past attempts, striving to combine political, ideological, scientific, intellectual and interesting content and form, and make the newspaper lively and colorful."
The re-started Yang Nian people are full of energy, and the spokesperson dares to speak out, presenting a brand new Yang Cheng Evening News to readers who are eager for it.
A gratifying situation that was prosperous and appreciated by both the elite and the masses gradually formed after the re-issue of the Yangcheng Evening News. One of its important signs is that two years after the resumption of publication, the circulation of "Yangcheng Evening News" exceeded one million mark, becoming one of the most popular evening newspapers in the country.
One paper is popular: hundreds of boats compete for the current and dare to be the first
In Guangdong in the 1980s and 1990s, there was a verbal saying among the masses: "If you have something to do, go to the evening newspaper."
The trust of the masses originated from the Yangcheng Evening News that penetrated its tentacles into all aspects of people's lives and became the earliest advocate and practitioner of people's livelihood news -
In May 1981, because of a department's intervention, small The store is managed internally, and the self-employed Xiangji was forced to close business. The Yangcheng Evening News reported in a timely manner, so that the newly-breaking seedlings of self-employed people were cared for; in June 1981, the Guangzhou Luogang litchi harvest was asked to "unified purchase and sale". The Yangcheng Evening News publicly reported that it dared to open fire on unreasonable "files"...
The trust of the people originated from the Yangcheng Evening News repeatedly standing up and effectively promoting public opinion supervision through various forms-
1994, the "pig chase" report that lasted for more than a month not only allowed the pig source of neighboring provinces to enter Guangdong, but also directly triggered a major rectification of transportation and logistics across Guangdong Province, and promoted the introduction of a series of policies and measures; in the winter of the same year, reporters investigated and investigated for several days for secret investigations and disclosed the fate of "flower-selling women" on the streets of Guangzhou, and Guangdong and Hunan jointly sent a working group to rescue the "flower-selling women"; in 1996, the "Yangcheng Evening News" launched the "Biyang Qi Case·Guangzhou" for ten consecutive days. The State Clearing Injustice" caused a sensation...
The trust of the masses also originated from the bold breakthrough of the Yangcheng Evening News in speech. The column "Street Talks and Alleys" goes deep into life and is targeted, becoming a "signature" that readers like -
such as "From Light Bulbs to Wanbao Refrigerators" and "From Pedestrian Overpass to Product Quality", which promoted the improvement of quality management of relevant departments and factories; such as "Don't look at each other again! 》, support the development of individual economy and clear the obstacles to some people in understanding...
Follow the "Yangcheng Evening News" of that era. Whether it is news reports, layout settings, advertising operations, or newspaper distribution, you can always breathe a kind of vitality and sharpness. It opened the first domestic evening newspaper theoretical and academic special edition " Qiushi ", opened the first overseas edition of Hong Kong and Macao in China, and created the first newspaper "classified advertising" business precedent... With the exploration and innovation of daring to be the first, in that era of sudden outbreak, the "Yangcheng Evening News" was popular in the north and south, and even sold overseas, becoming a well-known existence in the national newspaper industry.
times surged, media changes. After 65 years of ups and downs, Yangcheng Evening News has always been enterprising and upholding integrity and innovating. In the past decade since the 18th National Congress of the Communist Party of China, Yangcheng Evening News has won the China News Award . On September 22 this year, World Brand Laboratory HTML released the 2022 " Top 500 Asian Brands HTML ", and "Yangcheng Evening News" continued to be ranked first in the China Evening News category. Honors are on your shoulders and the brand is reputable. High-quality content production capacity is the most solid support for the Qingshan Mountains of Lingnan Daily.
◆Big Evening News
October 1, 1957
"Yangcheng Evening News" was founded, and was released as the first large-scale evening newspaper founded by New China
January 1, 1963
"Yangcheng Evening News organized the selection of "New Eight Scenerys of Yangcheng" was officially announced, causing a sensation
December 1966
"Yangcheng Evening News was forced to stop publishing
February 15, 1980
"Yangcheng Evening News" re-issued, actively promoting ideological liberation and social progress in the era of sudden ups and downs,
"April 1985
"Yangcheng Evening News Dongfeng East Road Editorial" Building construction started
1991 September
Yangcheng Evening News Dongfeng East Road Editorial Building was put into use
1996
Yangcheng Evening News Hand-written News Competition was first established, committed to building a stage for primary and secondary school students to show their personality and talents
1998 March 30,
0Yangcheng Evening News' sub-public newspaper "New Kuaishou" founded
(For more news information, please pay attention to Yangcheng School pai.ycwb.com)
Source | Yangcheng Evening News·Yangcheng Pai
Editor | Wei Liyuan
