After the start of the Clear Sky Operation, the entertainment industry was full of turmoil. A large number of illusory coats such as celebrities and internet celebrities have been torn off, and they have emerged one after another. Now the undercurrent is still going on, maybe one morning when you open your eyes, you will find that someone has been stripped of clothes.
Recently, the famous artist Ma Yili was exposed to a scandal involving 700 million yuan and more than 90 people have been arrested. What on earth happened? Let's see it together.
Every time we turn on our mobile phones, computers, and TVs, we will see all kinds of celebrity endorsement advertisements. The publicity of advertisements is also hard to guard against. In China, it can be said that everyone has been unintentionally seen advertisements. The sensational words used in the advertisements, the exquisite pictures, the idol stars vowed. How can ordinary people have such professional discrimination ability? Therefore, it is not uncommon to be deceived frequently.
Ma Yili endorsed a thunder. It turned out that Ma Yili endorsed a counterfeit brand milk tea investment website to recruit franchisees and fraudulently defrauded franchise fees. In order to defraud the high initial fee, the brand hired people to impersonate consumers at a price of 40 yuan-80 yuan per day, and queued up in front of the milk tea shop for consumption, in order to create the illusion of hot business.
Many franchisees have just paid the franchise fee, but they can't contact the brand. A bolt from the blue, many franchisees hope to live by joining, so they have reported the case.
After receiving the case, the Shanghai police carried out detection work. I didn't know if I checked, I was shocked when I checked, the amount involved in this case amounted to more than 700 million yuan. More than 90 suspects have been arrested. After the
incident was exposed,
was pushed to the cusp of the storm. She responded that she would pay attention in the future. I believe that the relevant departments will deal with this matter cautiously.
celebrity endorsements and false advertisements are just celebrities who need to be held responsible? Let's analyze it together.
1. How does the advertisement come from
One of the delegates: Star. The client is interested in the influence of celebrities, celebrities, internet celebrities, and big coffees, and wants to use their effects to let more people watch the advertisements, and will not hesitate to invite them after they find them.
The second commissioned party: advertising producer. After the client has negotiated with the artist, he will find the advertising producer and pay for the shooting and production.
third party: media.
2. Who are the beneficiaries of the advertisement 4p p2p p2p is the beneficiary of the advertisement.
Since celebrities, advertising producers, and communication platforms are advertising commissioners and beneficiaries, they can be said to be partners of false advertising to a certain extent, so all these people should bear the false Advertising responsibility.
When ordinary people watch advertisements, they also need to use their brains. Don’t just look at the sensation and agitation of the advertisement. Think about it, would you like a cup of milk tea so much? Not to mention the ridiculously high price of milk tea.
If you have any thoughts on this matter, please leave a message in the comment area.
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-