Some time ago, because of the "Xinjiang Cotton Incident", domestic stars took the initiative to terminate their contracts with some foreign brands to express their positions, and there was a lot of uproar.
Before this wave of collective termination, many foreign brands had been involved in the issue of positions as early as 19 years, including the famous crystal fashion brand Swarovski , whose previous spokespersons were Jiang Shuying and Wang Yibo .
And on May 10th, Tang Yan announced to be the spokesperson of the brand, which caused a lot of anger among the masses. You must know that because of the cotton incident, many Chinese people chose to support domestic products, and it didn't take long for the matter to pass, so I took over. Controversial brands have made it unacceptable to many people.
In comparison, Jiang Shuying chose to terminate the contract immediately when the foreign brand exposed the issue of humiliating China. Jiang Shuying, as a comprehensive spokesperson, also attracted a lot of goodwill for her because of this move. . At the time of , Jiang Shuying also said that as a public artist, it is his responsibility to bring positive and positive guidance to netizens .
The fashion brand also quickly explained this, saying that it was because of the problem of the regional code, not intentional. The spokesperson Jiang Shuying apologized and did not charge her the termination fee.
This brand also donated 3 million yuan during the Wuhan epidemic. Because of its sincere attitude, it calmed down a lot of anger, but everyone still lost goodwill towards this brand. Later, in order to restore sales and reputation, the brand invited the front line again. Traffic Wang Yibo is the spokesperson.
At that time, although Wang Yibo had countless fans to support him, he was still angered by the masses, thinking that he was a female star who missed out, which was looked down upon by netizens.
And Wang Yibo was scolded for a year. Later, in the "cotton incident", he was the first to terminate the contract with Nike . You must know that he is an official partner of Nike. This kind of in-depth cooperation, so Wang Yibo's move is also a blog A lot of goodwill came back.
Wang Yibo, who is a top-notch star, is very popular with this international brand. Many Chinese people have seen the example, but they have been blocked by Nike. It was officially announced that the social platform only shut down Wang Yibo, and also deleted all content related to him.
If there was no such a big incident, it would be fine. With Jiang Shuying and Wang Yibo as a lesson from the past, Tang Yan, as a first-line actress, also accepted this endorsement, not only the masses were angry at her, but even fans could not read it. Go down and shout directly that you don't want it.
Tang Yan's move has shocked many netizens. They feel that she is a first-line female artist who used to be on the same level as Yang Mi Liu Shishi and Zhao Liying. The endorsement and promotional activities should be chosen carefully.
At this time, some of Tang Yan's existing endorsements were also picked up by netizens, and it was found that almost all of the products she endorsed had problems. The endorsement of micro-businesses and the brand of insulting sports shoes that are still renewing their contracts is a problem for many netizens. Shocked, everyone thought that Tang Yan's endorsements were all big brands.
Tang Yan has endorsed a lot of domestic brands, whether it is a micro-business or not, these are serious domestic brands, nothing to laugh at, but it has only been fully exposed now, and suddenly found that her coffee position does not seem to be that high .
Some people also recalled the news that she was active in filming TV dramas before she got married. At that time, netizens complained that she was filming with beauty contact lenses, and she was suspected of being unprofessional when she was filming with chewing gum, but Tang Yan later clarified that it was herself. Bad teeth are traces of filling .
I have to say that Tang Yan's acceptance of this endorsement this time was a big loss for her. Judging from the reactions of netizens and her fans, the response was not good.
Although she is the global spokesperson for official announcements, Tang Yan's basic business scope is only active in the mainland. This endorsement has not brought her an increase in reputation and popularity, but her reputation has been criticized to some extent.
Tang Yan's image and accumulated audience are not weak. Her ratings in the past are quite good. After marriage, she and her husband Luo Jin are also very happy. Just on filming.
To be a star, you should cherish your own feathers, and don't waste your hard-earned career. Even the spokesperson of an advertisement needs to be chosen carefully.
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