After Zhao Liying walked on the red carpet with domestic products and was watched by 400 million people, there was still a Chinese who astounded the world.




Just yesterday, H&M _span strong made another statement.



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I will give you a simple translation: Money

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strong span 20 span_strong 16 span_strong _strong 20 The insincere statement forgive us Chinese people not to buy it.



It’s not rare for you to have H&M anymore in China. We have our own domestic products .


Yesterday, Harper’s Bazaar held its annual party, and Zhao Liying rushed to the hot search with a high-order domestic dress. _span _span _strong has 201.6.4 billion topic views!



this height given domestic products immediately maxed out the whole network:



yellow gauze as thin as a cicada's wings, with gold leaf embellishment, worn on Zhao Liying's body to achieve a wonderful balance between fairy spirit and queen Saliva).



Of course,The homepage is not the only one who secretly wipes saliva. Almost all netizens have been visited by Zhao Liying, who is dressed in high-order domestic products. is all five-star praise .



Driven by curiosity, the homepage guy glanced at the designer’s name of span14_span, which was the designer’s name of span14 span14. !


Who is ?


"China's first haute couture" "China's Chanel" , her workshop contracted more than 90% of the "Chinese Spring Festival Gala".


She is good at crushing the Chinese culture she understands into her own creation, is committed to making a fashion unique to China. There are countless stars wearing her clothes .





In addition to Tang Yan and Luo Jin, they also wore clothes designed by celebrities like Tang Yan and Luo Jin, Lu Jing, Guo Shi, Lu Jing and Wu Qishan, etc .



This is not over yet, Guo Pei has also given the opportunity to spread out 17 cultural output of span, strong_strong_span16 Good understanding of China .


Ms. Rihanna, a well-known Shandong female entrepreneur,When attending the Met Gala, the "egg-filled pie" that I wore was made by Guo Pei.



Guo Pei's talent has even attracted foreigners outside the fashion circle.


Apple CEO Cook Once in China, Guo Pei was the first to visit.



Able to join Guo Pei.



But in fact, if you understand the story behind Guo Pei’s success, you will know that, if you know the story behind Guo Pei’s strong span16_strong span16.


in 1982,Guo Pei, who used Queliang fabric to make a shirt in the first grade of elementary school, was admitted to the clothing design major of Beijing Second Light Industry School .


In the era when Chinese people generally wore uniforms and thought that fashion design was just a tailor, Guo Pei and 26 classmates in her class became China’s first batch of clothing from a science class. Designer.


At school, Guo Pei learned to draw and do handicrafts. He used the basic skills of as a fashion designer to play solidly with the basic skills of and his dream of _spanstrong17 She is always full of whimsical ideas , and her design inspiration is never limited to what the teacher has taught.



When he graduated, the teacher Guo Pei wanted to make a retro-style palace like a fairy tale, but he never talked about 16 To make the pant, she took the design draft and asked the teacher, but the teacher didn't know.


In order to understand the principle of the tutu,Guo Pei even went to the Beijing People’s Art Troupe, turned up a medieval court drama costume in the background, only then learned how to make a soft but supporting skirt .


Until many years later, Guo Pei remembered that day when her palace tutu squeezed through the narrow door of the classroom, and then suddenly popped open like a feather...

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After graduating, Guo Pei joined a garment company. With a solid foundation and aloof talent, she kept getting promoted and became the chief designer at a young age. An annual salary of 500,000 yuan.



But at this moment, Guo Pei made an amazing decision- strong 17 strong _span strong custom-designing studio strong _span16.


You know, in 1997, "fashion" was just enlightened in China, and ready-to-wear design was a blue ocean. Not many people are interested in Gaoding .


However, all kinds of new and bold inspirations pop up in her mind every day. She just wants to turn those designs drawn on paper into clothes that are actually worn on her body.


So, Guo Pei established his own high-definition studio-Rose Square .


Here, Guo Pei has fully realized her dream. She has put her perfectionism into play in the design of clothing. In order to make satisfactory clothes, she will not hesitate to use the most cherished fabrics, the most complicated Craftsmanship and the longest working hours.



In 2008, Guo Pei designed the strong17span strong 17span strong 17span 14span strong for the Beijing Olympic Games. Designed a "battle robe" with Song Zuying who participated in the closing ceremony performance. After


,She has also designed the "jacket" for countless stars to fight on the red carpet, allowing more people to learn about fashion through her design.


And she also became the first Chinese designer recognized by the French Haute Couture Federation because of her excellent designs.


In 2015, Guo Pei's work "Daikin" was exhibited at the Metropolitan Museum of America .


This long skirt, made by 100 workers in three months, is spliced ​​with 24 golden ribbons that are covered with patterns. It instantly takes the brilliance of other exhibits with its luxurious gold.



In January 2016, Guo Pei’s first haute couture series "courtyard" was on the soul of the Paris 16 haute couture _span. China's advanced customization has gone to the world for the first time .



2016,Guo Pei and Nobel Prize winner and female scientist Tu Youyou, was selected by Time Magazine as one of the "100 Most Influential People in the World" .


During the Spring/Summer 2019 Paris Fashion Week, Guo Pei showed the beauty of China in front of the world for the seventh time. was impressed by countless people.



In Guo Pei’s design, we can see the delicate and delicate Chinese embroidery, the elegant and graceful blue and white porcelain are all with a little phoenix, rich and atmospheric. The beauty of China.


Now, Guo Pei has set his sights on Chinese wedding dresses, hopes to show the beauty of _spanstrong 2016's _spanstrong dresses with Chinese dresses that are worth inheriting from generation to generation.


It can be said that Guo Pei has been a designer for 30 years, the first 20 years is to help Chinese people understand fashion, and the next 10 years, it is to let the world understand Chinese tradition and design.


Guo Pei has become China’s high-definition trump card _span20strong _strongBut in fact, in addition to Guo Pei, we also have many treasure domestic brands .


At the Bazaar’s annual party last night, Zhang Xiaofei also appeared in a domestic dress , especially bright and vivid.


This is the famous green skirt of from the international beauty of . Source: @兰玉品牌


14 The designer Lanyu’s brand LANYU.


was born in the Suzhou embroidery family’s Lanyu, _span_strong is good at integrating high-definition 16span embroidery techniques with 20spanstrong. From her works, you can not only see the beauty of Chinese classics, but also experience a touch of unique elegance.


Figure source: @ designer Lan Yu


Xie Na, Eiji, Christy , Hu, Vivian Hsu, etc. Female star,She has always chosen to marry in a wedding dress designed by her, and she has become the "queen of couture wedding dresses."


This girl who walked out of Yimeng Mountain is not only the first Chinese designer to release high-end works at the Grand Palais in Paris, France, but also the only one of at the same time in New York Fashion Week Asian designer who released the ready-to-wear collection.


She is a resident of two top international fashion weeks, presents the unique Chinese beauty of Suzhou embroidery on the international stage .


In the recent hot TV series "Sito", Jing Tian, ​​who plays the heroine Sito, has been searched for by virtue of the beauty of her cheongsam, and is also called "Miracle Rattan Traveling the World" The Queen's Wardrobe".



Snow series .Cheongsam was also taken off by this drama, which caused many bloggers to publish cheongsam wear collections.


Speaking of cheongsam, one of the designers I have to mention is , the Chinese male tailor who went abroad to make cheongsam suddenly .


In 2019, when he was only 25 years old, he was invited to participate in New York Fashion Week and became the youngest Chinese clothing designer in New York Fashion Week.



You know, as a fashion mecca that leads the world’s fashion trends, the four major Chinese fashion brands and brands have always been the place for luxury goods. Very few can go international!


Let’s look at Zhang's suddenly designed costume. Between the fluttering yarns, A trace of obscure beauty blooms in the model’s body rhyme, and there is only a "fairy" in the head Medium .


Li Ziqi wears a suddenly designed costume

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_p39Also for Zhang Sudden’s cheongsam, adds a Chinese philosophy of leisure and indifference . No wonder Zhao Liying, Zhang Yixing , Lu Han, Li Wenhan, Ding Zeren, Times Youth League and many other celebrities are all overwhelmed by his clothes.



Chinese brands that conquer the world are by no means the only element of Chinese style.


Do you remember the down jacket brand Bosideng that you often saw when you were a kid?


Do you think it is a representative of middle-aged and elderly clothing? wrong! Bosideng is now the star product of the first echelon of goods !


As the familiar slogan said: best-selling in 72 countries around the world, more than 200 million people around the world wear it. In the past ten years, Bosideng’s sales have basically monopolized the domestic market, and its influence abroad is also not to be underestimated.


Hollywood star freckles Eddie Redmayne, dragon mother Emilia Clarke, "Prince Elf" Orlando , "Scarlet Witch" Olsen all wore it to the streets!



on FacebookYou can see the beautiful photos of the fashionistas wearing Bosideng, and they can easily get thousands of praises.



What’s more, not only can you buy directly from Span14span in Milan, Italy, but also from Span14span in Milan, Italy Flagship store opened on the street! Sitting on a whole building!



is not only fashionable in design, Bosideng's fabrics can also withstand the impact of the eight-level high-pressure wind and the professional performance of outdoor water guns. The professional down jacket that won the "Outside Equipment Award of the Year".


Bosideng, the real and veritable domestic down jacket carries handles.


As for the popular national fashion series, Li Ning and Peacebird, two domestic brands _strong _span strong, have appeared in New York Fashion Week many times.


made in China that you once looked down on,Now it has become a popular out-of-stock king that money can't buy!



ring network connecting Europe and also the upper body red supermodel Bella Li Ning's photo Tee.



In addition to these two well-known domestic products, there are also many niche domestic brands that go abroad and are popular in Europe and the United States.


For example, the red sportswear tops Bella posted on Instagram, comes from the domestic designer brand SMFK ! The popular supermodel soojmooj has also worn the SMFK hat.


Source: Fashionable COSMO 2 _

all14I checked the brand and found that it was originally from the domestic designer brand M essential.


Source: Fashion COSMO strong strong His speech at NYU .


"As soon as I say that we are made in China, others will immediately say, oh my god is too bad! Because in the eyes of foreigners, Chinese goods exported to the United States will be recalled, and there are different This kind of problem."



This kind of "understanding" that is not imprinted and imprinted by China's color products has been deeply imprinted by Chinese products. , Delineated at the bottom of the world.


However, the level of quality should not be divided by country, let alone being a Chinese or working in China in the future, I should not indulge myself in a low-standard level.


" Because China is the next superpower,We shouldn’t lower the standard, shouldn’t we ? "_Span16span


In this incident, while H&M and Nike displayed the ugly face in China, it also allowed us to see the opportunity made in China. _p1p strong Look, it turns out that we have so many treasure designers!


Originally, we have so many fairy brands! Conquer the world too!

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