Although e-sports is a major development trend nowadays, many capitals want to enter e-sports to get a share of the pie, but some capitals choose to retreat in the rapids. For example, after the end of last year's S10 season, there was Many teams sold their LPL quotas.
For example, the current TT team has acquired the DMO team's quota, and the RW team is rumored to have also been acquired by AHQ, but it has not officially changed its name. Of course, it is understandable for the teams at the rear of these cranes to sell places. After all, without the support of strength, the capital behind it is only constantly losing money.
However, some time ago, it was said that the SN team also wanted to sell their LPL quota. We are still very puzzled about this. And after a period of time, an insider once again revealed that the quota for SN's sale of LPL has been determined, and the capital it took over was the rumbling Weibo that had been spread before.
SN team was rumored to sell LPL quota
transferred as early as last winter During the period, there was news that the SN team would sell their LPL quota, but at that time only news spread. At that time, several capitals were vying for the spot of the SN team, and the closest one should be Weibo, because Weibo already gave the deposit to SN.
However, since SN has not yet made clear who they want to sell to, this news has been put on hold until now, the spring competition has been kicking off for some time.
may be that after a wave of capital games, the SN team finally decided to sell their team quota to Weibo. And this news was revealed from a blogger who often exposed the news during the winter transfer. This is because 90% of the news revealed by several whistleblowers this year were stone hammered in the end.
Except for some news that the car was overturned by other factors, it can be said that the accuracy rate is close to 100%, so after seeing the news broke out again,It is basically certain that Weibo will take over SN's LPL quota.
The insider once again exposed the material to reality
And for this whistleblower, If there are viewers who follow all kinds of news during the transfer period, they should be more aware. E-Sports Arena 77 is a bit more low-key compared to the whistleblower like "I am crazy". Moreover, the accuracy of the news is higher than that of several other informants, so although the transfer period has passed, there are still many netizens paying attention to him.
Regarding the news that SN sells places to Weibo, 77 E-Sports Stadium also confirmed this news, and also made it clear that this news is a fixed number, and there will be no more variables.
As for why the two sides have not officially announced this news, one is that the league needs to go through procedures, and the other is to change the name of the team, and it will be possible after the entire spring game is finished. So this should be due to the temporary unofficial announcement between SN and Weibo. Of course, it is not ruled out that this news is false, although the possibility is very low.
Suning's sale of LPL quota has long been destined
And the most important thing is In fact, the number of SN sales teams is already destined. If you pay attention to the recent situation of Suning Group, you should know how competitive SN is now. Not to mention the sale of shares to Ali, even the football club Inter Milan plans to sell it.
Under this circumstance, it is not unusual for Suning to sell the quota in the LPL division. Moreover, the SN team also won the runner-up during the S game last year, which can be regarded as a wave of value for the team.
If the LPL quota was sold directly before, then SN may only earn 100 million. If the team’s performance and the potential value of its players are added, Suning sells the LPL quota,There will be a very good additional income. Of course, Suning's sale of quotas is compelling.
If it is not a problem with the capital chain, it is estimated that Suning will not want to realize some of its industries. This is undoubtedly killing chickens. Therefore, we still feel sorry for Suning's withdrawal from the LPL circle.
Netizens ridicule the god of marketing!
And if the news that SN sells LPL places to Weibo is true, then a large number of topics will follow. For example, when many domestic netizens saw such a news, they immediately began to tease about it.
Some domestic netizens joked that "It is indispensable for Aquaman to recast the glory of the foreign war", and some netizens said that "the top ten reservations for each game in the future are searched by SN". There are also various comments that will not be explained one by one.
The meaning of netizens is relatively clear, that is, ridicule SN team is the god of marketing, if Weibo takes over again, then this team is probably not even better than RNG in marketing. After all, there are many examples of over-marketing of the SN team, such as the previous All-Star voting, and the promotion of their own players.
Every time the SN team gets a good result, some corresponding marketing will follow. Netizens in the circle are not incomprehensible if it's just a slight rush, but the marketing of the SN team is often about enthusiasts, ticket sales, and other methods. Over time, it has aroused the resentment of many netizens in the circle.
Professional players are not profitable tools
Many teams now I hope that my team can have a popular star player. In addition to improving the strength of the team, the traffic it brings can be well realized.So this is why the SN team has continued to build momentum for some of its players after winning the runner-up of the World Championship.
Originally, Huanfeng was the best choice, but due to Huanfeng’s poor performance during the finals, and after Huanfeng’s derailment during the World Championships, the set collapsed completely.
Otherwise, judging from the marketing methods displayed by the SN team, it is very likely that Huanfeng will become an AD superstar similar to JKL. But doing this seems to make many teams forget one point, that is, professional players are not profit tools. For them, playing well in the professional arena is the primary consideration.
Of course, first of all, the first e-sports club must always be profit-oriented, and no team club is a charity. There are still a minority of teams thinking about using players as profit tools in marketing.
Personal opinion:
As for Suning's sale of its LPL quota, first of all We must uphold the cautious attitude of eating melons. Although the credibility of this news is as high as 90% or more, we still have to consider the possibility of the remaining 10%. The final result can only be determined after the official announcement from both sides.
There is also the so-called marketing problem. Actually, the majority of netizens need not worry too much. Although it is possible that there may be situations that the previous netizens have commented on, if the SN team's performance in the new season drops sharply, then no matter how much marketing, it will actually be of no avail.
After all, e-sports always depends on strength, and marketing is only part of it. For the SN team, what needs to be considered at present is how to reinforce the team's shortcomings exposed during this spring split. After all, judging from the current situation, the SN team lacked the char siu coach and auxiliary snake snake, the overall level of strength decline is quite serious.
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