Hi everyone, this is Dr. X.
At the beginning of 2020, WeGame's "Old End Game Rescue Plan" vote exploded in the online game circle.
Those players who are still playing, have played, and are full of nostalgia for the game, have called their friends and friends to solicit votes for their favorite terminal games, looking forward to the "resurrection" of those who have been with the help of Tencent An old game that leaves good memories for yourself.
is like "Adventure Island", which has the highest voice and number one vote. Some players said that as long as you can resurrect "Adventure Island", you are my big brother!
Time has passed, and a year has passed in a blink of an eye. In addition to the resurrection of the four old-fashioned games in WeGame, Tencent also took advantage of the trend to revive seven other games in 2020. .
According to the research and analysis of Dr. X, since the introduction of stand-alone discounts in 2018 and the agent FF14 but tasted the sweetness, Tencent has launched 11 terminal online games at a very uniform rate in 2019 and 2020, steadily advances Own "end-game unification" plan.
However, the fate and reputation of these terminal games that have entered WeGame have their own merits. You can take a look at this table compiled by Dr. X.
Focus one: Cruel screening machine? Tencent wants to restore the end game, in fact, the chicken thief is very
In the opinion of Dr. X, WeGame’s "old end game rescue plan" is not so much a nostalgic opportunity for players, it is more like a simple Tencent has a mouthful on this "traffic behemoth".
After all, among the total of only 300 million Chinese PC players, has 300 million registered users of WeGame alone.The number of monthly active users has also reached 70 million (data for 2019). To say that the manufacturer with the most say in the domestic mobile game field, it is Tencent.
Those manufacturers who once needed to compete with Tencent and grab users from Tencent now have the opportunity to embrace Tencent's thighs without having to remake the game, so they are naturally very willing. (Of course, except for some companies with strong and colorful end game business)
Think about it, logging in to WeGame is not just as simple as multiple QQ login portals. In the process of cooperation, Tencent will also give traffic and Resources, advice, and sharing the blood of fresh players from Tencent's entire market, thinking about it is incredibly fragrant!
Some old games that have gradually faded out of the player's field of vision have indeed regained their youth with this wave. For example, "Dragon Nest", which has long been ghost service, has survived the popularity brought by WeGame. Even today, according to the feedback on the post bar, there are still more people in WG service than official service.
However, compared to the “charity” initiative of single-player games with “zero share within tens of millions”, WeGame’s screening strategy for online games is much more ruthless, and it can almost be called a “killer without emotion”.
For those games that run well in a period of time and have a good reputation among players, WeGame naturally does not skimp on better support and help.
For example, the brush game "Star Warframe" that can be played for thousands of hours casually, Tencent has been greedy for a long time. Finally, after spending 1.4 billion US dollars (9.1 billion RMB) to acquire its parent company Leyou Technology, it snatched the agency rights from Changyou. And the most criticized problem of "Too much progress behind the international service" in "Star Wars" is also constantly trying to catch up with the "N-in-one new version" method, which is a great deal for players who are struggling to defend the national service. news!
games like "Guild Wars 2" that weaken the krypton element and emphasize fairness and focus on gameplay,It also won the favor of Tencent.
"Recharging does not become stronger, it can only make you brighter" 's characteristics, coupled with a series of server expansions and operational activities launched by Tencent and Kongzhong after the joint venture, will allow new and old players Even if you log in on different ports, you can play in the same game world.
Therefore, after the launch of the WeGame terminal, you can clearly feel the massive increase in cuteness. The nearly 90% evaluation of WeGame and the many thousands of hours of play evaluation in the comment area can prove the success of this intermodal effect.
On the other hand, games that are purely trying to nudge Tencent traffic and not very profitable will soon be abandoned by WeGame.
Take the 11 mobile games that were launched last year, and there are three that were out of service in less than a year. This proportion is not high.
And because WeGame not only needs to play again, but also binds to the player's own QQ account, it is difficult to hang out even if you don't play after recharging, and you can only get blood out. This is also a reminder for students who want to enter the game that is not well-known.
In fact, for manufacturers, logging into WeGame is a good opportunity to get users to restart without major changes to the game; For Tencent, it is not a good time to gather more types of users. ?
is like the "two-dimensional gene" that is very scarce in Tencent games. There have been rumors that Tencent wants to rely on the acquisition of Mihayou to make up for it. Especially after the explosion of "Original God", the Internet went viral. However, Mihayou himself is very hard-hearted. The original God even made the decision to refuse to share with the channel merchants, and firmly control the benefits in his own hands.
Then, as Tencent’s supporting PC platform,What role does WeGame play in it? That is probably, since I can't get Mihayou's "Original God" for the time being, I will get "Benghuai 3" first!
Focus two: Is it intermodal rather than agency? Cognitive deviation between players and manufacturers
For old players who are attracted to return by feelings, or those new players who are attracted to IP influence, this approach of logging in to WeGame may mean While retrieving the taste of the year, the game will have better picture quality, better game environment, and more interesting gameplay experience.
But in fact, " has landed in WeGame " is not so much Tencent acting as an agent for the old game, but rather a joint operation. Tencent provides the platform and resources, and the game is still operated by the original manufacturer.
Because of this cognitive deviation, the player's actual play has a deviation from the expected value.
As mentioned earlier, most of 's old games on WeGame directly "copy and paste" the current game version.
The same gameplay with the same picture quality, without any innovation, but the krypton gold pattern is a complete set.
The fiercest among them is "Legend of Warmth Nostalgia".
Twenty years ago, the point card for 35 yuan can be played for about 120 hours, and it can be played for three and a half hours for almost one dollar. Nowadays, the consumption level of prices has soared, and it has "naturally" doubled the point card several times for one hour It’s 1.25 yuan!
This charging standard is compared with the well-known MMORPG online games that are charged by point card systems such as "Final Fantasy 14", "Fantasy Westward Journey", "Jian Wang 3", etc.Why is the word "expensive" really so...
Assuming that it is of good quality, the players will certainly not complain about how expensive it is.
However, the game really reproduces the mechanism of 10 years ago in an "original" way. Level training and equipment explosion rate are too exhausting! This also led to the emergence of the studio's rampant situation.
And even the anti-hanging measures of the game are still 10 years ago, but the plug-in has been upgraded? Smarter! Operators are indifferent to this.
Although other games are not as exaggerated as "restore", they are basically the same.
So, if you expect "When will WeGame be able to release "Adventure Island" nostalgia, and relive the classic 17 years ago"? Sorry, Nexon or Shengqu from Korea have to do it first.
This behavior of treating players as leeks, cutting a wave and running, not only makes old players who come back to revisit their feelings not found; the influx of new players in an instant also causes their inherent player ecology For those new players who have already adapted to the graphics and gameplay of the next era, it is basically difficult to adapt to the old and backward gameplay screens...
All kinds of problems will gradually put most of the old WeGame games on the shelves Pushed into the abyss of word-of-mouth explosion. (You can look back at the table at the beginning)
Focus three: Can you make a fortune without relying on Tencent? Small and medium end games are quietly resurrecting
Under the "old end game revival plan" brought by WeGame and the explosion of Warcraft nostalgic services, Dr. X found that some small and medium old end games are also quietly opening their own " The second spring".
Most of these terminal games have been abandoned by Tencent, or they are old games with extremely stable circles and not relying on Tencent's fresh users. Strong17strong almost positions the official server as an "official private server."
is like Zhuhai Xinyou's "Ninth Continent" and Towerman Network "Miracle". Although these two games have relatively little attention, they are not as powerful as Tencent WeGame after many years of reopening. According to Dr. X, there are over 10,000 players online daily.
These games are perfectly integrated into the lives of old players like daily life. Even if the charge level is not low, the old players may just want to quietly reminisce about the happy time of playing games that year. They also spent the money. Willingly.
Manufacturers can make a profit, and players have a place to express their feelings. Why not do it?
Similar cases, and the domestic horizontal arcade fighting online game "Three Kingdoms" developed by Jiucheng.
Back then, in order to challenge DNF, he also played the banner of "Playing the famous Three Kingdoms to send 200 million Q coins" . As a result, the service was suspended in only two years, and even the R&D team was disbanded. However, this game has lived in the youthful memories of many players with its refreshing strike and easy-to-learn operation.
Now taking advantage of this wave of resurrection of the old end game, this game has also been picked up by a company called "Beijing Ruiwo Technology Co., Ltd." and plans to re-run the public beta.
The old players who saw this news called "Ye Qinghui" and must recharge a wave of faith for the old game in memory.
In Dr. X’s view, this type of old-fashioned game that chooses not to hold Tencent’s thighs and quietly resurrects is equivalent to giving up the possibility of refreshing, and basically giving up doing things in terms of screen renovation and gameplay innovation. Strong17strong is instead Focus on serving the old players, meet their feelings and needs, just make a fortune under the "cover" of the big factory.
This is probably also the norm in the current small and medium-end online games and the old player circle.
After-class summary:
As WeGame integrates more and more old games,After a few times of "blind impulse", players should have a clearer and calmer understanding of the concept of "login to WeGame".
It does not mean that the pain points in the past can be cured, and the desired innovation can be realized. Maybe it will be better, but it depends on whether the quality of the game itself can withstand Tencent and users. test. In this process, players have to face the dross and how to better accept new Tencent players. There may be a new life, and there may also be disappointments.
However, the revenue generated by this kind of intermodal old terminal game also provides an opportunity for WeGame's other dream- to revitalize the domestic stand-alone market .
At the beginning of this year, WeGame proudly put forward the strategy of "0 divided into tens of millions of dollars", which greatly garnered a wave of goodwill for its platform, which can be regarded as complementary to the reputation of the old end game.
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