e-sports? A netizen complained on the Internet: his girlfriend is addicted to e-sports. On the evening of November 11, while watching Suning Huya e-sports night, he changed his payment password to prevent double eleven on the previous day, which made him unable to play. Reward the anchor, so I got angry and threw the keyboard.
In the past, e-sports, as a derivative of the game industry, was a niche culture. Young people who love e-sports are always a little "unsuccessful" in their parents' eyes. However, as mainstream e-sports events represented by League of Legends have quietly grown in China, e-sports has the right to speak of authoritative media and has gradually developed into a real sports event.
When e-sports becomes the mainstream culture, Generation Z is no longer ashamed to express their love for e-sports. Playing games and watching live broadcasts has become a new way of life for e-sports youth. According to the "2019 China E-sports User Survey Report", the audiences of the three popular games, League of Legends, Glory of Kings, and PlayerUnknown's Battlegrounds, have relatively small differences in age stratification. The proportion of people aged 16-25 is as high as 90%. It is a well-deserved mainstream e-sports group.
At the same time, in the one-hour report of Suning.com's Double Eleven, we can see that the total sales of Suning.com's double eleven online orders increased by 72%, of which the sales of e-sports equipment increased by 325%. This shows that more and more young people are willing to chop their hands on e-sports equipment, and e-sports has become one of the main consumer orientations of young people.
Due to changes in the consumption orientation of young people, more and more e-commerce giants have begun to grasp business opportunities, and have joined hands with the "young blood" of e-sports, forming a cross-circle cp of e-commerce + e-sports. Just some time ago, Suning Tesco announced that it will cooperate with Huya Live to host an e-sports night at 7pm on November 11.
It is said that the SN team will be stationed in Huya to bring their live broadcast debut, and will compete with Huya's star anchor in Summoner Canyon. The SN team is affiliated to the League of Legends branch of the Suning Tesco e-sports club. In the 2020 League of Legends finals, the SN team won the national runner-up with a counterattack script and became the S10 in the 2020 League of Legends finals. This season a "dark horse" became famous in one fell swoop.
and the world-class team PK is naturally a scene that e-sports enthusiasts love to see, and Suning.com will also provide a lot of e-sports benefits to fans in the live broadcast room. Therefore, the entry of the SN team in Huya has also attracted the attention of many e-sports youths, and has also attracted a lot of fans in Suning Tesco's circle.
Young e-sports enthusiasts are expressing their enthusiasm for e-sports by playing games, buying equipment and watching live broadcasts. It is not difficult to imagine that after Double Eleven, the e-sports night will once again detonate the young group and set off a new wave of carnival!
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