No one would have thought that in recent times, in the discussion groups related to "World of Warcraft", the game that players are most enthusiastic about is NetEase's ancient online game " Against the Water Cold ".
Ever since "Ni Shui Han" announced that it would officially launch the NetEase Warcraft veteran server that completely "imitates" "World of Warcraft" on January 13, this game that once had a very "polarizing" reputation has broken into the lives of World of Warcraft players with an unstoppable trend.
At first, many World of Warcraft players looked down upon the veteran server of "Backwater Cold", thinking that a domestic martial arts game could not be compared with "World of Warcraft". However, gradually, World of Warcraft players found that more and more people around them began to try to understand or experience "Backwater Cold".
Some people shared the huge red envelope they got when they made a reservation for the veteran server. They lamented that after playing games for so many years, it was the first time they got money back from a game manufacturer...
Some people said that the entire guild had reserved the veteran server, and even the players in the guild were already arguing over which profession to play.
Some people went to the official server of "Backwater Cold" in advance to "explore the path" and were shocked by the game's excellent graphics and plot tasks. They were surprised and said, "Domestic games are already so good?"
More and more World of Warcraft players are beginning to accept "Backwater Cold" and are looking forward to the veteran server. It makes people curious. Why is a "copycat of Warcraft" that was made in 30 days despite all the efforts, so popular?
The current situation of the MMO market and NetEase's all-or-nothing attitude may be the most fundamental reasons.
As we all know, in recent years, the MMO market has been shrinking, and no new games have been released for a long time. The market has already fallen into a "stock war". Players stick to their own game territory and play the game step by step. Under this situation, domestic MMOs have actually become isolated islands, and players' understanding of the game has also been relatively solidified.
The event that "World of Warcraft" had to be shut down due to the breakdown of agency renewal negotiations became a " black swan event" that broke the rules. A large number of players who love MMO games were released to find their next stop in the stock market.
At this time, many World of Warcraft players discovered that there were fewer and fewer games to choose from in the already slightly "barren" MMO market. Moreover, although most of them also want to attract World of Warcraft users, they are unwilling to make too much effort due to uncertainty. They are even too lazy to open a new server for World of Warcraft players. They clearly want to "wait and see what happens" at the minimum cost.
In contrast, the NetEase Warcraft veteran server of "Backwater Cold" has become the most respectful and excellent substitute for World of Warcraft players. NetEase even stated that it will redesign the gameplay according to the habits of World of Warcraft players.
Therefore, even if the themes of the two games are too different, there are still many World of Warcraft players who are willing to learn about the martial arts online game "Backwater Cold".
After experiencing it, many Warcraft players discovered that "Backwater Cold" itself is indeed very good. Although it is highly different from Warcraft, the quality is excellent and it can be said to have a "different flavor." In addition, NetEase's future plans for the game are becoming increasingly clear, which undoubtedly strengthens the expectations of World of Warcraft players for the game.
According to NetEase officials, in order to better serve Warcraft players, "Backwater Cold" formed a special team. With the help of NetEase's national server team, they carefully understood the needs of Warcraft players, and based on the gaming habits of Warcraft players, "Backwater Cold" was drastically streamlined and focused.The
game removes the original "numerical randomness" and instead regards the player's growth and interest as the core of the game. All equipment must be obtained by participating in in-game gameplay, and all equipment is dropped with fixed attributes. Whether it is playing a dungeon or competing between players, only by completing higher-level challenges can you obtain higher-level equipment.
In order to allow players to better enjoy the fun of character growth, "Backwater Cold" has integrated and designed a large number of dungeons and BOSSs for players to challenge. Even in the initial version with a development cycle of only one month, there are as many as a dozen dungeons and more than 50 BOSSs with different styles. In the future, seasons and new expansion packs will be independently updated to ensure that there will be more and more challenging high-difficulty dungeons to meet the needs of World of Warcraft players.
's excellent quality and tailor-made gameplay content are undoubtedly a powerful tool to impress World of Warcraft players. What's even more difficult is that NetEase has also given out 10 million cash red envelopes and very "Warcraft"-style commemorative weapon skins, flying mounts and other props for free to all players who have reserved the veteran server. It welcomes these Warcraft players with a higher standard attitude. Under such an inside-out offensive, Warcraft players will naturally be impressed.
According to the official report of "Backwater Cold", the veteran server has been open for reservations for less than a week, and more than 300,000 players have made reservations. It is precisely because NetEase uses Chen Ken's attitude to serve World of Warcraft players that "Backwater Cold" NetEase Warcraft veteran server can have such a big influence among the World of Warcraft player base.
After all, the game industry is a service-oriented industry. Only by respecting users can we gain their recognition, right?
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