The first team in the history of " Overwatch League " to move its operation city has finally settled. The Eternals officially waved goodbye to Paris, France, and came to Las Vegas, a legendary city built on the desert.
This is not the first time that a league team has changed its brand. For example, the Los Angeles Valiant and Florida Mayhem have both changed their brand colors to showcase the team's new operating philosophy and brand image. As we all know, the city team model of the Overwatch League is the basic element of the league. This is the first time that such a drastic brand reconstruction has been carried out such as the Eternal team moving to a city.
The Eternal Life Team’s relocation plan has been exposed as early as the middle of the 2022 season. For this reason, the Eternal Life Team has begun preparations for team reconstruction in advance, focusing on the domestic player market in the United States, and has initially completed the first step of adjusting the operational direction during the "Summer Challenge" stage.
Now that the Eternal Life has officially settled in Las Vegas, this also means that the Eternal Life will compete in the league as a North American team for a long time, and the London Spitfire has become the only European League team at present. After completing the city move, the Eternal Team released news to team fans that more offline events will be held in Las Vegas soon.
The rebirth of the Everlasting Team in Las Vegas, we must talk about the consistent and highly consistent brand design elements of OWL. The Eternal Team may retain the existing team logo, which is the Gallic Rooster logo that points to the French nationality, and redesign the brand colors on this basis. Judging from the promotional materials currently released by the Vegas Eternal Team, red, orange, and yellow will become the Eternal Team's theme colors next season. These three theme colors symbolize the geographical background of Las Vegas rising out of the desert, the neon-lit cityscape of Vegas streets, and the iconic colors of chips in entertainment venues.
learned from a recent media interview by Eternal Team manager AVALLA that the Eternal Team’s team building goals for the new season have already been determined. The player lineup tends to be packaged and signed as a whole team. All-American players or all English-speaking players will be the main component of the Eternal Team next season. The team's development has also set high performance goals, hoping that the cohesion of the brother team can reproduce the stunning performance of the Paris Eternal in the 2019 season.
Of course, this is a full challenge for a completely rebuilt league team. In order to submit a satisfactory answer to the fans in the new home court, the Vegas Eternal is one of the teams that has moved fastest during this offseason. On November 26, the Eternal Team officially appointed its new head coach Empress. She is a long-time meritorious coach of Odyssey, the top challenger series team in North America. She recently announced the lineup for the 2023 season and chose to use Odyssey as the team to build a lineup for the new season.
The Vegas Eternal Team will meet you in 2023 with a new brand image and team appearance. Las Vegas is a legendary city full of opportunities and miracles, and e-sports is a perfect match for the entertainment city. The road to rebirth for the Vegas Eternal has just begun. I hope that the good luck everywhere in Las Vegas can help the Eternal to receive unexpected surprises in 2023.
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