Speaking of the leaders in the domestic game industry, and Tencent are simply a giant. So much so that the words of its leader Ma Huateng can set off a wave of waves in the gaming circle; even in the eyes of many players, he is the symbol of Tencent Games . You see, as soon as Tencent's internal meeting was exposed, "Brother Ma"'s new plan immediately attracted a large number of players to watch.
Get ready for the small bench
Ma Ge’s new plan, Tencent’s goal is high-quality games
We focus on game-related content. Ma Ge mentioned two key points this time: 1. The game version number and the tightening of policies must focus on high-quality games; 2. Short videos crowd out game time, and new strategies must be adjusted. Of course, we can understand more deeply that the influence of Tencent Games is declining.
Tencent games are not as good as before
Let’s look at the first point first. It is true that game version numbers were resumed from April until the deadline in November. Tencent games were almost invisible. No matter what the reason is, it is an indisputable fact that Tencent will not have a new game version in 2022. It's right to focus on "high-quality" games, but this year's domestic high-quality games are really not that good.
The idea is good, but the environment is not good
Through the second point, we can deduce a very important message from the player's perspective. Tencent’s past reliance on social platforms to promote game development is no longer an option. To put it bluntly, the past method of logging into the game using QQ is no longer so popular. The main reason is that players and social platforms have become obviously separated.
The advantages of social binding games are no longer
Why is Brother Ma, who is correct, being ridiculed by players?
Before answering this question, Wandan will show you two interesting data. According to incomplete statistics, at least 75 Tencent games will be discontinued or removed from the shelves in 2022, or they will be stillborn. These include the classic old games "QQ Hall ", "War Thunder", and " MapleStory 2", etc. The new games that can attract people are the likes of "Glory of Kings·World" and "Codename: To Jin Yong".
Insufficient motivation for new games
Now we stand from the perspective of players and understand why Tencent Games' "wailing" has a large number of players celebrating happily? First of all, Tencent Games has been scolded, which is inseparable from the long-term accumulation of negative comments. In the eyes of most players, Tencent Games is a bad boy who got his start by copying homework and binding social platforms to games. In the eyes of many players, Tencent has personally ruined many good games.
Carrying sins all the way
Secondly, the dominance of Tencent games in recent years has shown a clear downward trend; coupled with the "scandal" that pops up from time to time, it makes players even more disgusted. Just look at a few examples. When "Guigu Bahuang" had the best reputation, Tencent came up with a low-priced offline version that was disgusting; " Yunshang Yuyi " launched a gold-making activity before it was suspended, attracting the attention of relevant departments; the script incident of the anchor of the old game "League of Legends" caused complaints from players, etc.
It’s simply infamous
Are there any examples of Tencent doing the right thing and being attacked by players? Of course there is. Friends who follow games know that we have a game-related department, which was jointly established by large game manufacturers such as Tencent. The strongest anti-addiction system that players jokingly call is built under the leadership of this department. It's a pity that the strict anti-addiction settings have different criticisms from both adult and minor players.
Tencent with its own negative buffs
said that in the end
the fundamental reason why Tencent, as the world's largest game company by revenue and the largest game manufacturer in China, was poked in the back by players. It's just that it has never been able to come up with a game that can make Chinese players stand tall and proud of it.
Tencent has no good games in the eyes of players
I love life and games. I just play games and watch them. Thank you for your likes and attention. See you in the next issue.