mentioned Tencent game , which is the NO.1 of the global game industry. The first thing you think of is undoubtedly popular games such as "Peace Elite", " King of Glory ", "Cross Fire", "Dungeons and Warriors", but Tencent 's game business actually started from the QQ game hall. As a "residual party in the old era", QQ game seems not willing to leave the market. On November 29, QQ Games announced that the QQ Game Hall has officially launched the Microsoft App Store and received homepage recommendations.
According to the QQ game, QQ games officially landed in the Microsoft application store, and relying on the huge traffic of Microsoft's digital distribution platform, we strive to provide users with comprehensive game content such as chess and card, leisure, etc., and truly strive to bring "ubiquitous happiness" to users. However, this cooperation did not seem to have caused much trouble on the Internet. Even the response below the official QQ game Weibo was only "two or three kittens".
As a representative of casual games, since its launch in 2003, QQ Games has provided more than 70 game types, with 350 million registered users, and the highest number of people online at the same time has exceeded 6 million. However, the era of QQ games has actually been a long time since then.
Chess and card casual games represented by Lianzhong Game Hall are actually the starting point of domestic self-developed online games. At that time, when online games mainly relied on agents of overseas games, bringing games such as Doudizhu, Go, Go and other games that exist in the real world to the Internet became a choice for many Internet manufacturers who are interested in entering the game business.
The benefit of chess and card casual games is undoubtedly the solid mass base, which also enables QQ games to quickly complete the cold start. However, the ceiling of this type of game is also extremely obvious. Compared with MMOPRG, FPS, MOBA and other categories that are more in line with the needs of players in the new era, casual games are not broad enough and have lower gameplay, which has led to the vast majority of players gradually losing other games with more gorgeous graphics and richer gameplay. The characteristic of today's casual games is that their long traditions have brought about a stable user base, but they also lack the potential for expansion.
In other words, the QQ game was launched on the Microsoft App Store this time to obtain incremental results. According to QQ Games, this time, QQ Games targeted Microsoft's launch of Windows 11 and revised the Microsoft App Store. In Windows 11, the biggest change Microsoft has made is that it supports Android applications, which will inevitably allow many Windows users to download Android applications with the help of the Microsoft App Store.
It’s a pity that this abacus of QQ games is very likely to fail. Now that Windows 11 is still controversial, especially when it is criticized by many users for not being easy to use, those who dare to upgrade Windows 11 must be the young user group with curiosity trends. The possibility of such users not playing online games or mobile games is almost ignored. More importantly, Microsoft App Store has long become a useless existence. Although
is also called the App Store, the influence of Microsoft App Store on the Windows side is far inferior to App Store and Google Play. After the first time, Windows 10 that is adapted to multiple platforms and the first time, the application store created by Microsoft himself should bring a better user experience, but the result is that Microsoft's application store is deserted, and is found to download the installation package online by itself, which is still the main way for most PC users to obtain applications.
and Windows Mobile failure has always been considered the key to the "falling favor" of Microsoft's app store. Microsoft originally planned to establish an interconnected ecosystem across multiple platforms, which also led to the Microsoft App Store's initially providing UWP, an application format that is compatible with both mobile and desktop environments. But unfortunately, as Microsoft abandons Windows Mobile, the failure of the mobile ecosystem has also made UWP applications lame.
. The Windows ecosystem is different from iOS and Android. The centralized distribution channel is not the tradition of Windows. Users can download it on the developer website by themselves, which also makes it difficult for Microsoft application store to turn over. Initially, in order to pave the way for its own cross-platform strategy, Microsoft App Store chose UWP, which directly restricted the application scale in the app store. After all, only a few developers can be restricted everywhere and develop UWP applications with APIs.
According to Microsoft's original idea, the Microsoft App Store provides a seamless experience for users who have both PC and mobile devices. It is also the type of users that want to attract, but at the same time it also rejects a large number of users who want to try it out. Compared with native applications of Windows, the experience of UWP is different, which makes many users not want to use the UWP version of a certain software. For example, it is difficult for users to find the installation directory of UWP applications, and it is very troublesome to copy and modify a file. In addition, the sandboxing mechanism will also lead to many functions being limited.
Since there is no cross-platform, UWP applications have lost their place of use, which in turn has dragged down the Microsoft application store. After all, no one has the need to download UWP applications, so there is no motivation to open the Microsoft application store. When users don’t play Microsoft’s app store at all, how can QQ games be released?
So the QQ game that has withdrawn from the user's mind has almost never occupied the Microsoft App Store. This time the cooperation is more like a "loser alliance".
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