November 28th news, the acquisition of Microsoft and Activision Blizzard has entered a white-hot stage. As a positive competitor, Sony Interactive Entertainment believes that the entry of "Call of Duty" into Xbox Game Pass will have a significant impact on the gaming ecosystem. However, Microsoft generously stated that Sony can also consider adding the first-party masterpiece to Play Station+ subscription game library, and competes head-on with it.
(Picture from: pexels)
As the most mature manufacturer of member subscription service among the three companies, Xbox Game Pass can be said to have become a must-have subscription for most in-depth game players. After all, even without an Xbox game console, you can play a large number of game masterpieces, and it is not a big loss no matter how you calculate it. Of course, Xbox Game Pass has also received a lot of controversial remarks recently, including the dissatisfaction of its competitor Sony. The dispute between the two parties is based on the acquisition of Microsoft-Activ Blizzard, the popular masterpiece "Call of Duty" belongs to Once Microsoft successfully takes Activ Blizzard, this game will definitely be available on Xbox Game Pass. This is not a good thing for Sony Interactive Entertainment, which also has the copyright.
(Picture from: pexels)
However, Sony does not make any sense in this matter. After all, Sony has always been "careful" to its own game masterpieces before this. will not even be released in Play Station+ membership subscriptions, just to ensure that more players purchase these games separately and maximize their benefits. In fact, the main revenue projects of Microsoft and Sony have changed. The former relies on subscription membership fees, while the latter expects the game itself to obtain higher sales. The revenue methods are different, so the conflicts caused are naturally unbalanced. The suggestions put forward by Microsoft are very reasonable. After all, Sony is also interested in providing more benefits to Play Station+ members this year and carrying out reforms along the way, which is actually a good plan.
(Picture from: pexels)
In fact, Microsoft dares to throw the problem back to Sony, but hopes to use the pressure of public opinion to make Sony retreat. The Xbox Game Pass console game revenue reached US$2.9 billion in 2021, accounting for 18% of Microsoft's total gaming business revenue. Among them, the market share of Xbox Game Pass subscription service increased to 30%~40%, and the result of still sounds quite good. However, relying on the super high popularity of Play Station 5 game consoles, Sony's Play Station+ member subscription system's market share soared to 40%~50%. Simply put, Microsoft certainly does not want Sony to make efforts in subscribed members, and , the so-called "suggestion" is just a marketing tactic.
It has to be said that the game subscription service can indeed be regarded as a trend in future development, , but Sony's core competitiveness is still a solution to protect first-party masterpieces and exclusive games. Even if itself has launched related services, it only meets the needs of players to play old games. Once Sony listens to Microsoft's "suggestions" and chooses to impact the game subscription market, it will have a great impact on Sony itself, especially the sales of Play Station 5 consoles, which are likely to drop significantly.
(cover image from: pexels)
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