Introduction: Lightweight, easy to use, easy to understand, difficult to understand and challenging are common characteristics of casual mini-games. With the popularity of "Sheep, a Sheep", we have once again paid attention to the topic of casual mini-games, but this type of game

Introduction: Lightweight, easy to use, easy to understand, difficult to understand and challenging are common characteristics of casual mini-games. With the popularity of "Sheep, a Sheep", we have once again paid attention to the topic of casual mini-games, but this type of game is generally short-lived. GameFi is expected to innovate casual games. Matching Game, which is known as the "chain game version" and is popular on the entire network, is also giving an answer. At the same time, Matching Game token MATCH will also launch the exchange Gate at 12:00 Beijing time on November 25, and the industry has attracted great attention.

Because of Web2, "a sheep is a sheep" will not be popular for too long.

Previously, a WeChat mini-program game called "Sheep, Sheep" became popular on the Internet. The game has been on the hot searches 8 times and caused the server to crash twice. It is rare in the past when a small game is popular. The logic rules of the game are very simple. Players place all the items appearing in the interface in the card slot below and eliminate them in a group of three to pass the level. The game itself has only two levels, means "it is impossible to lose the first level, and it is impossible to win the second level". first level allows players to simply adapt to the gameplay, and the second level is the "highlight". Some netizens jokingly say that the difficulty of the second level is "cross-field postgraduate entrance examination", which fully demonstrates the easy to understand and difficult to achieve.

If the player fails to pass the level in the game, he can get a reward opportunity by watching video ads, and the ad time lasts about 30 seconds. However, there are restrictions on the number of times you watch ads. After dozens of failures, players can only rely on forwarding game links to obtain props, which invisibly helped the game complete viral transmission. and the game, due to its huge traffic and advertising clicks, has brought considerable revenue to the operating company behind it in just a few days.

So from the surface, the game has successfully aroused the players' desire to win and lose, and has formed a network effect in the Internet era, and has become popular on the Internet. But essentially, in the era of fragmented , people's time, information, and concentration are all shattered. Under the effects of "loss of patience" and "solidification of self-cognition", non-professional gamers are no longer willing to understand and get started with a large and complex large-scale game. . Social media WeChat and Douyin have emerging entertainment methods that are rich in number, simple in gameplay and short time-consuming. "Small games" have become a popular means for us to pass the time and relieve stress.

But we still believe that from the past rules, a sheep is destined to not be popular for too long because it is a Web2 game. The motivation for players to participate in the game is to pass the boring time and desire to win. For many players who have passed the level, their interest in the game will be greatly reduced. For many players who are struggling to pass the level, they will gradually become tired due to the repeated game content and lose interest in a short period of time. In addition, it is unfair to obtain props by watching advertisements. Players spend a lot of time and do not get more meaningful returns, and the income players bring to the game has nothing to do with the players. Its inherent Web2 ideology determines the ultimate flow of value in this type of game, and a flash in the pan is inevitable.

What will happen if "a sheep" gameFi is transformed? Matching Game is giving the answer

GameFi represents Web3. Its characteristic is that players can confirm their assets in the game and can spend time and energy to earn token income from the game (Play to Earn) by playing the game. These tokens can be cashed out or help players further gain the ability to earn.

is simple and easy to use, and is suitable for all ages. Light mini games themselves have a huge market and have a considerable scale of user scale and user stickiness. This is the characteristics and advantages of this type of game itself. With the support of the network effect, this type of game can easily become popular on the entire network in a short period of time, but they do not have the ability to continuously gain user stickiness and stimulate and impulse to users. After the GameFi is expanded in this type of game, we believe that the "siphon" effect will be further generated and a new qualitative change will be formed for this type of game in user stickiness and loyalty, as well as the popular "lifetime" of the game. The motivation for players to participate in the game. In addition to spending time, gaining game experience, and seeking victory, will also include earning income to create continuous stimulation to players. They can convert the time and energy consumed by the game into money, which will further change the essence and significance of the game. GameFi represents a new ideology, and the GameFiization of casual games will have a huge ideological impact on traditional casual games and crush .

Although we cannot confirm what the gameFi will be like in "Sheep" Game, Matching Game, which has the same game characteristics, has taken the lead in exploring and practicing in this field. Matching Game, as a pairing game, can be used on both the Internet and mobile devices. It uses a combination of combat and matching elimination mechanisms to make the game more competitive and fun. It has set off the first shot for casual games to enter the GameFi sector and has the potential to become a phenomenal game.

Matching Game team has had extremely strong game development capabilities in the past and has participated in the design and development of hundreds of thousands of daily active users. Matching Game currently has main users concentrated in Southeast Asia and the Middle East. In the past 30 days, there were 250,000 independent users on the platform, with a total platform transaction volume of more than 8 million US dollars and more than 20 million interactions. In this environment, Matching Game's in-game flow and profit are very impressive, which shows players' recognition of the game and the money-making ability of the game itself. At the same time, Matching Game also confirmed the feasibility of the gameFiization of casual mini-games in the short term.

From another perspective, after traditional casual games generate income, such as players' in-game consumption, advertising revenue, etc., it will become the profit of the game operation company and development team, but Matching Game distributes most of the revenue to game players. In the ideology of Web3, players are the most important group and ecological contributors (they consume time, energy and even money), which is very fair to players.

Traditional casual mini-games usually allow players to participate for free. This type of light game has successfully attracted a large number of idle players due to its instant play and opening feature. However, at present, most GameFi has a high participation threshold. For example, you need to purchase NFT in the game to participate in the game. The cost threshold hinders the interest of most players (this is a common problem in most GameFi games at present, such as GameFi leader Axie Infinity and M2E leader StepN). In Matching Game, players can participate in the game at 0 cost, that is, "0 masturbation". You can spend a lot of time challenging levels like playing "Sheep", and at the same time you can get game experience, a sense of accomplishment, and a large number of in-game rewards (can be cashed out).

Any player can find a positioning in Matching Game. The value brought by players to the game, such as attention value, money value, and traffic value, will be fed back to the players in the form of profits. The evolution of casual games to GameFi is a trend. Although this trend may still take a long process, with the emergence of Matching Game, P2E will further become a new need to waste time and resolve pressure in the fragmented era. Casual GameFi mini-games that set reasonable economic models will definitely continue the vitality of the game itself, rather than the fact that Web2 casual games usually have short-lived characteristics.The market progress of

Matching Game proves that the game is highly recognized by the industry

l The game is launched on Smart Finance GameFi's Gamefi Pool

Matching Game is highly recognized by the industry. At present, Matching Game has been voted by the Smart Finance community and has officially become one of the projects used for machine gun pool cashing in the Gamefi Pool of the top chain game development DAO ecosystem Smart Finance, and has carried out in-depth cooperation.

Smart Finance is an automatic strategy protocol focused on gaming and NFT products, also known as GameFi and NFTFi machine gun pools. It can automatically switch computing power to higher-yield products for gold mining. Its value is to create higher returns for users than mining for a single product. The profits of Smart Finance come from the GameFi game launched by the community in the form of DAO. The online review mechanism has strict requirements on the game. Previously, Smart Finance has participated in many popular chain games such as AXS, Stepn, Hooked, etc. to obtain continuous profits.

l Game token MATCH is launched Gate

Matching Game After the game is launched, it launched the in-game token. This token is an incentive token within the ecosystem and is also a governance token. MATCH will also launch the exchange Gate at 12:00 Beijing time on November 25, and will also launch Kucoin in the near future. This means that MATCH tokens will have circulation scenarios in external markets, and players will be able to cash out P2E returns, further boosting the community's confidence. At the same time, the Matching Game ecosystem will be officially launched soon.

Referring to the vitality and market performance of traditional match-three games, Matching Game is expected to further continue this trend. With the Matching Game game officially aimed at players and an external circulation market with ecological tokens, the GameFiization of lightweight mini games will further kick off.