When Blizzard released its third quarter 2022 company financial report on November 8, it mentioned that the agreement between Blizzard and NetEase is about to expire and the two parties may not renew it. The financial report said that Blizzard signed a license agreement with a third party, covering the release of a number of Blizzard games in mainland China, which accounted for about 3% of the combined net income of Activision Blizzard in 2021. However, Activision Blizzard's revenue sources are Activision , Blizzard Entertainment and King, while Blizzard Entertainment is the only one that cooperates with NetEase. Blizzard Entertainment's revenue in the third quarter was 1.827 billion yuan, and after conversion, the revenue generated by cooperation with NetEase accounts for more than 14% of Blizzard Entertainment.
. NetEase's third-quarter financial report released today shows that its revenue in the third quarter is estimated to be 24.36 billion yuan; gross profit in the third quarter is 13.7 billion yuan, and its estimated profit is 13.32 billion yuan. The game, which is agented from Blizzard, contributes a percentage of NetEase's net income and net profit in the first nine months of 2021 and 2022, both of which are lower single digits. The expiration of authorization will not have a significant impact on NetEase's financial performance.
At the same time, on November 17, Blizzard announced that the authorization agreement with NetEase will expire on January 23, 2023. At that time, Blizzard will suspend some Blizzard game services in mainland China, including " World of Warcraft ", "Heartstone", " Overwatch ", "Starcraft", "Warcraft III: Reset Edition", "Diablo III" and "Heroes of the Storm". The joint development and release of Diablo Immortal involves separate agreements between the two companies.
Subsequently, NetEase published an article saying that it has been doing its best to negotiate with Activision Blizzard, hoping to promote contract renewal. After a long period of negotiations, it is still impossible to reach an agreement with Activision Blizzard on some key terms of cooperation. It is very regrettable that Activision Blizzard announced the suspension of cooperation today and will have to accept this decision. NetEase will continue to perform its duties and serve players until the last moment.
Affected by this, NetEase 's stock price has been falling all the way, falling by more than 14% during the session. As of the closing of Hong Kong stock , NetEase closed at HK$103.5, down 9.05%.
As the news fermented, heated discussions began between practitioners and user groups. Especially the news of which company is capable of taking over and which company will take over has spread wildly. However, even if some companies are willing to take over and re-process the approval procedures, most people are pessimistic.
And this moment is just like that moment. In 2009, the "Wrath of the Lich King" version was also the "Wrath of the Lich King" when the agent was replaced by the national server "World of Warcraft". The nostalgic server not only allows players to experience nostalgic game content, but also the experience of changing agents has achieved "original flavor".
. Now, look at the new version update plan displayed on the official website, which adds a bit of sadness to the atmosphere.
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