When Xiaoyi first saw the hot topic #Blizzard# on Weibo, he thought that there was some place where he got Blizzard . He clicked in and found out that it was the "Blizzard" in the game world.
Recently, Blizzard Entertainment issued a statement saying that it will suspend most of Blizzard game services in mainland China, including " World of Warcraft ", "Heartstone", " StarCraft ", " Overwatch ", "Warcraft III: Reset Edition", "Diablo III" and other games.
statement pointed out that the two parties have not reached a renewal agreement that complies with Blizzard's operating principles and commitments to players and employees, which will expire in January 2023. NetEase CEO O Ding Lei responded to the matter on the evening of the 17th, saying that the key core terms of the agreement were proposed by Blizzard, and these terms were impossible for NetEase to accept.
The two sides broke up and parted ways.
Netizens are still speculating on the reasons for the "breakup" between the two parties and who will take over? And the editor just wants to sigh that the youthful memories of a generation ended like this?
was early in the process of getting along with each other and achieved each other
In 2005, the Chinese server version of "World of Warcraft" was officially released, and Blizzard started the road to becoming the dominant Chinese game.
In 2008, NetEase and Blizzard Entertainment officially formed an alliance agreement with Blizzard Entertainment, and won the exclusive operation rights of "Starcraft II" and "Warcraft III". In 2009, Blizzard Entertainment replaced "World of Warcraft" agent Jiucheng with NetEase. After that, the agency agreement was successfully renewed, and NetEase successively represented series of games such as "World of Warcraft", "Diablo III", "Heartstone", "Overwatch" and "Heroes of the Storm".
In the past 14 years, NetEase and Blizzard have achieved mutual achievements.
Blizzard Entertainment at its peak had more than 46 million monthly active users worldwide, and it was incredible for a while.
Since 2017, Blizzard has no new independent IP products launched, and many core members of the Overwatch team have resigned one after another. After Blizzard Entertainment and Activision merged into Activision Blizzard , Blizzard's revenue began to decline, and the user reputation was no longer the same as before. At the beginning of this year, Microsoft planned to acquire Activision Blizzard. The acquisition is currently underway. Activision Blizzard has grown weakly in recent years. In order to improve financial report data, it is trying to increase the commission rate in the national server area.
In contrast, NetEase has successively developed and launched a number of games in the past few years, such as " Fantasy Westward Journey ", "Westward Journey", " Against the Water Cold ", " Chinese Ghost Story ", " Onmyoji ", " Identity 5 ", "Tomorrow After", etc. Although user reputations are mixed, NetEase has made great progress in mobile games and PC games and made a lot of money.
Fourteen years Hedong, fourteen years Hexi.
It is true that NetEase is unwilling to "work for free" for Blizzard again. As for who will take over Blizzard? Where are Chinese players? You can wait and see again.
The youth of a generation has ended, and the Blizzard era in China has come to a not-so-perfect end.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-