Tech Planet November 17th news, Blizzard Entertainment announced that the agreement with NetEase Games will expire, and the news that most game services will be suspended in mainland China has sparked heated discussion.
This afternoon, Blizzard China's official account posted: Dear players of Blizzard Games, we regret to notify you that with the expiration of our existing licensing agreement with .com Zhiyi , World of Warcraft , Warcraft III: Remake, Starcraft series, Hearthstone, Heroes of the Storm, Overwatch and Diablo III will be stopped from operating. The joint development and distribution of Diablo Immortal is covered by the other agreements between the two companies. For more details, please refer to the announcement released by Netzhiyi Company.
In the past twenty years, we have received everyone's love and support for Blizzard Games through NetEase and other local partners, and we are deeply grateful for this. Your enthusiasm and creativity will continue to inspire us. We sincerely look forward to bringing Blizzard Games back to everyone in the future.
Previously, Blizzard Entertainment issued a statement saying that since the existing license agreement with NetEase will expire on January 23, 2023, most of the Blizzard game services in mainland China will be suspended, including World of Warcraft, Hearthstone, Overwatch, Starcraft, Warcraft III: Reset Edition, Diablo III and Heroes of the Storm. The joint development and release of Diablo Immortal involves separate agreements between the two companies.
statement pointed out that the two parties have not reached a renewal agreement that complies with Blizzard's operating principles and commitments to players and employees, which will expire in January 2023.
In response, NetEase responded that NetEase has been doing its best to negotiate with Activision Blizzard, hoping to promote contract renewal. After a long period of negotiations, we still cannot agree with Activision Blizzard on some key terms of cooperation. We are very sorry that Activision Blizzard announced the suspension of cooperation today and we will have to accept this decision. NetEase will continue to perform its duties and serve our players until the last moment.
It is worth mentioning that according to Observer Network , Blizzard has put forward sky-high conditions for renewal, and some terms can even be described as "disgusting".
and Pengpai News also reported that the main reason for the termination of cooperation between the two parties was that the price was not negotiated. Blizzard's side proposed high-price conditions for renewal, which NetEase could not accept.
It is reported that at present, many game companies have become potential parties in negotiations with Blizzard, including Tencent , Perfect World , B station, etc. However, no company has publicly responded to the matter.