Online games have been in China for more than 20 years. In more than 20 years of development, the game industry has become a huge entertainment industry, and playing games has also become the main entertainment method for many people. However, the game industry is in a state of i

Online games have been in China for more than 20 years. In more than 20 years of development, the game industry has become a huge entertainment industry, and playing games has also become the main entertainment method for many people. However, the game industry is in a state of instability of "one rises and the other falls". For example, with the rise of mobile games, fewer and fewer client online games that once dominated the market, especially large-scale PC games, which can be counted by fingers.

The decline of large-scale PC games has caused many players who have been playing PC games since childhood to be sad. Many players who are eager to play the game products have become clustered in the post bars that belong to the old players. While inquiring whether there are new games, they sigh that the game has moved to the end, including those who are mourning and those who are angry. Not long ago, some players made a violent statement, saying, "The reason why domestic PC games are not good is the reason why new PC games are emerging in a lot of foreign PC games? Isn't it because of the rush to make quick success and instant benefits! Are you a player in seventies?"

In the face of this remark, many players expressed their agreement, thinking that domestic gaming competition is fierce, and manufacturers are more willing to invest their funds in projects that can make quick money, which is the main reason for the decline of PC games. However, many players also feel that the decline of PC games is a common phenomenon worldwide. After all, there are more and more mobile game players, and PC games are only suitable for a very small group of college students who have time and are willing to stare at computers. It is a personal hobby to look down on mobile games, and there is nothing to blame, but you must recognize the reality.

As the players said, traditional PC games are a kind of heavy asset that attaches great importance to "investment". Before the release of phenomenal mobile games such as " King of Glory " and " Genshin Impact ", there was a serious "end game shortage" in the domestic game market. Many game manufacturers have stopped researching and developing end games with large investment in R&D funds and low market returns, and instead focus on mobile game projects with a wider potential user base, resulting in no high-quality new end games on the market for many years. In a sense, the rise of mobile games is an inevitable result of the market being invested heavily and a hundred flowers blooming. It is understandable that manufacturers are willing to bet on the most likely successful projects.

Currently, the last PC game " Against the Water Cold " in the domestic market was released in 2018, and it has been more than four years since then. Before this game was launched, it "shocked the industry" due to its five-year R&D cycle and hundreds of millions of R&D funds. After it was launched, it showed its crazy "money-burning" ability. In order to maintain the playability of the game, NetEase has maintained a R&D team of more than 200 people to ensure that "Against the Cold" has content updates every week and new expansion packs are launched every quarter. With the crazy updates and iterations, new gameplay and new content that are sought after by players will be continuously added to the game as soon as possible.

The biggest reason why NetEase is willing to invest so much money in "Against the Cold" is that the PC game has a strong " long-tail effect ". A successful PC game can often serve players for years or even decades, meeting the entertainment needs of generations of players. With its excellent picture performance, delicate Jianghu settings and rich gameplay, "Against the Cold" successfully attracted tens of millions of players to register and experience after its launch. It even created an amazing result of 490,000 players online at the fourth anniversary celebration of the game, becoming the unquestionable "last glory" in the era of PC games.

game is a commodity. Manufacturers invest in and develop games to make profits. In this case, the number of PC games may be much lower than that of mobile games, but as long as players still have demand, there will still be products like "Against the Cold". What do you think?