said a follow-up to an old news:
On April 3, the National Office for Comprehensive Control of Anti-Smuggling confirmed the rumor that "Gongbei Customs has a litter of parallel game machines".
Photos disclosed by the National Anti-Smuggling Comprehensive Management Office
According to official sources, this operation was coordinated by the Anti-Smuggling Bureau of the Guangdong Provincial Public Security Department and jointly executed by the Anti-Smuggling Detachment of Zhuhai Public Security and Gongbei Customs Anti-Smuggling Bureau. It is a planned and targeted smuggling operation. Action, not raid. In the
operation, a total of 13 game console smuggling and cargo gangs were destroyed, 54 criminal suspects were arrested, and three game consoles worth more than 77.8 million yuan were seized. After verification, the accumulative case value of the relevant gangs since 2018 is about 3.38 billion yuan. After the
news was released, there are three main types of online rhythms:
1. The supply of goods is finished, and I will say goodbye to the physical card and the international version of the machine. After the two-week observation period of
, all three conjectures have answers.
The reality is that there is no fluctuation in the sales of the National Bank.
When "Monster Hunter: World" had no version number on Wegame, it was said that it was reported by NetEase.
Our netizens are so cute.
why? It's one aspect to scold Tencent to get a "high-play" personality. Logically, many people also think that Tencent's report on and has blocked overseas channels, which can not only force the host player to play their krypton gold mobile game , and it can also promote the sales of NS of the National Bank, which has many benefits.
We cannot completely deny this conjecture, only the facts of the past two weeks.
According to the statistics of many game stores, from March 28 to now, when the online store only displays the products of the National Bank, the sales volume of the National Bank machines (multi-brand) is almost the same as usual, and there is no significant change. Popular overseas games and new consoles.
In addition, according to the statistics of various online stores, there have been three sales peaks since the release of the National Bank NS (December 2019), and most of the consumers are brand-new but not continuous players who only play consoles. The first wave of
is the demand for " gift " in the Christmas and New Year's Day gift buying trend in 2019. A batch of white s were bought for boyfriends, younger brothers and children. The second wave is that after "Dongsen" came out of the circle, a group of entered the pit of , optimistic about warranty and "national bank" (many people think that the national bank is the genuine ). The third batch is similar to the second batch. The “ fitness ring adventure ” is on sale at a “reduced price” by the national bank.
You can feel the evaluation area of the Bank of China.
By the end of 2020, Tencent's official data is that there are more than 1 million warriors of the Bank of China. The inside information is that in the first two months of 2021, the sales of NS of the Bank of China has not declined significantly. About 10,000 units. (In the same period, the sales of PS4 and XboxOneX in the first year of the National Bank were about 400,000 and 600,000)
An 18-year-old store owner said, "Compared to the old players who entered the pit to play a certain exclusive game, most of the people who bought the National Bank were for the When giving gifts and playing a certain popular game, they care more about services such as cheapness, warranty, genuine products, and Chinese rather than online and DLC considerations."
"When explaining the difference, many people don't know anything at all. It’s DLC, and it feels like a noob.”
By the end of 2020, he also roughly counted the follow-up purchases of Bank of China users, and the results showed that more than 80% of the people purchased the machine + game at one time and never bought it again. Others, only about 7% of people have started more than 3 overseas versions of the game in the following months.
"The Bank of China is doing a good job now, and it does not conflict with mobile games. It seems that Tencent's report on the parallel importer doesn't do any good. Besides, it is impossible for them to completely block the parallel importation." After the news of "customs one nest end" came out, most Taobao video game stores have removed hardware and games other than the national bank, but pre-ordered products such as "Monster Hunter: rise " and other pre-order products will be shipped as usual, online Sales have not been affected. After the official announcement of
to the smuggling office, several online stores have resumed sales of overseas products since April 4. The prices of popular products in the store such as PS5, NS limited and "Monster Hunter Rise" are basically the same as before, and only some small online stores have increased the price of physical cassette games by dozens of yuan.
In fact, after the customs incident, some of them have strengthened some discounts.
According to the news of several old stores in Freeman, Coldplay, and Video Game World, the parallel import incident this time has little impact on their sales. The department will issue new regulations to "temporarily avoid the limelight."
According to merchants who have taken parallel imports from relevant "gangs", many rumors on the Internet are not accurate.
For example, domestic and overseas versions of game consoles and games have always had two main purchase channels: legal purchasing agents and water customers. The exact proportion is hard to say. But what is certain is that most established merchants and shopping malls have legitimate sources of supply. Because of the large and stable purchase volume, overseas suppliers will provide price concessions. Even if tariffs are added, the final retail price is actually not much higher than that of parallel imports.
Secondly, the "gang" this time is actually divided into multiple teams. In addition to game consoles and games, they also do smuggling businesses such as beauty makeup and clothing. In terms of games, they are not pure wholesalers, but part of the retail and part of the transfer to small video game stores.After this wave was investigated, some retailers still said that they could get the "blue version of NSLite and the new machine to be released" as soon as possible, and there are still many water customers.
Regarding the impact of this matter, an old Beijing video game store said: "The deduction of a large number of parallel imports will indeed affect domestic pricing, but it may be limited to a few markets and retail stores." Whether it is pre-ordered or purchased in installments with a stable rhythm, as long as you don’t have to buy it in a store somewhere, in fact, the volume and price are fairly stable.”
In the past two weeks, their online store sales have not been obvious. Fluctuated, but only received some doubts from some players about "whether the machine is parallel imports".
Judging from the approval of game version numbers in 2020, a total of 97 imported games have been reviewed throughout the year, and they were announced in March, August and December, 88 less than in 2019. The rhythm is fixed from once a month, with an average of 15 (in fact, the fluctuation is quite large) becomes once every four months, 30 each time.
The version number of imported games in 2020, a batch of 33
was issued in February 2021. Indeed, the relevant departments are tightening the approval of overseas games, and the "untrustworthy" Tencents are throwing money at 3ACP again.
But in addition to these disturbing things, we have really gained more than one million national warriors within a year, and there is also news from the relevant departments that "advocating games in the living room scene that are more closely related to real life".
In the past two days, I also found that there are home machine rental markets in Beijing and , Hebei and . The monthly sales of a NS40 for 40 yuan per hour can reach dozens of levels.
This is worth looking forward to.
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