When the pause button is pressed, the "long vacation" starts, and the "cloud xx" culture rises rapidly, driving the barbaric growth of a series of industries. On March 31, the top student of "Cloud Class" and online education star ape tutoring completed a $1 billion financing, which is its biggest move since its establishment in 2012. Of course, in the cloud time, there is also a dumbfounding story of Dingding being "liked by one star".
But no one thought that after the masks were out of stock and the disinfectant was out of stock, a game console could even be hooked up with the out of stock. Nintendo Switch is in "Fitness Ring Adventure" and "Assemble!" "Animal Crossing Friends" (referred to as "Fitness Ring" and "Dongsen") will sell 390,000 units within the next week, breaking the record at the time of launch in 2017, with cumulative sales exceeding 13 million units, and then being sold out globally.
last week, Switch issued a statement, acknowledging that products from many official retail channels in the United States have been sold out. The third-party purchase price has been fired to 460 US dollars, far higher than the suggested retail price of 299 US dollars. In fact, even like the author, it’s not nice to have an original Switch at home, not to mention that these two games have been fired up to about 3 times the price, and more importantly, the "Fitness Ring Adventure" Just needed accessories "fitness ring" are out of stock all over the world.
Game lovers know that standing behind the Switch is Nintendo, one of the world’s top three gaming giants, but do you do this? This game giant with countless classics and many coups from childhood memories, is also a company that owns A century-old shop with a history of more than 130 years? In addition, he was a layman who was born in "lime-selling" and started his career with dominoes.
is like many games that it sells. Nintendo has gone through many obstacles in its hundred years of history. Only when you are familiar with their secrets, you can know how such an "old company" grasps the pulse of the times. Stand out again and again.
Why are "Fitness Ring" and "Dongsen" popular?
"Dynamic Forest" is actually a 19-year-old classic game IP and one of Nintendo's most successful IP. When the reinstallation was released on March 20, at the time of the globalization of the epidemic, more and more people need to stay at home. This game greatly meets people’s social needs during special time periods, and its "healing system" Set, also let it appear at the right time. The physical version sold 1.88 million sets in 3 days, allowing "Dynamics" to beat the Mario series and "Diablo", becoming the highest-selling game in the first week of Switch history.
"Fitness Ring" actually did not have too many accidents. This is directly related to everything "putting on the cloud" during the epidemic. The concept of cloud sports is not new, but it has been called louder recently, but is it cloud sports if you follow the live broadcast of home fitness or video friends to exercise? In fact, it lacks the greatest pleasure-interaction-and "Fitness Ring" satisfies this point.
Nintendo is not the first day to have a handheld, or even the first company to set foot in this field, and this interactive sports game is actually one of the original intentions of Switch development to open up a new game world. Before the release of "Fitness Ring" in October 2019, Switch had a series of sports games such as dancing, rowing, tennis, etc. The "Fitness Ring", which increases the fun of RPG and has more diversified sports functions, is the masterpiece of this series. .
is always at the forefront of Nintendo
Nintendo’s standing is not only because it has a series of classic IP such as Pokémon (Pokemon, Pokemon), Super Mario, Donkey Kong, Zelda, etc. What's more important is the creativity it embodies when using these elements.
Do you remember the Pokémon GO that was all the rage when Justin Bieber flew to catch "monsters" among the flowers? For Nintendo, as a game boss, it is not enough to enter the mobile game market. Therefore, directly with Niantic, Pokemon will be presented in the form of augmented reality video games. Only 5 hours after its release, Pokémon GO has become the most popular keyword in online chats. Statistics released by Similar Web show that by 5 days after the launch, the number of downloads of Pokémon Go has already been reached.Has tied the number of historical downloads on Twitter. And Pokémon GO also brought Nintendo's amazing benefits that its stock price soared by 50% that week.
In fact, it was good at innovation that allowed Nintendo to avoid the fate of Sega. In the 1980s, Nintendo changed from an arcade manufacturer to a game console company and game publisher; into the new century, Nintendo released Sony PlayStation 3 and Microsoft Xbox 360's smarter first-generation Wii game console got rid of the difficulty of capital turnover in one fell swoop.
stopped, only death
On November 22, 1859, the founder of Nintendo, Foujiro Yamauchi was born into a merchant family in Shimokyo-ku, Kyoto. At that time, his father ran a shop "limestone", a wholesale business of building materials lime. ". Bojiro Yamauchi, who took over from the family business in 1885, loved art since he was a child. In 1889, he bought a vacant land near the west of Odori Ohashi in the front of Shimogyo-ku, Kyoto, where he founded a factory to produce Hanafashi (a kind of dominoes). "Yamauchi Bojiro Store", later "Nintendo dominoes", Nintendo (Nintendo) means "good luck to heaven." In 1902, Bojiro Yamauchi produced the first set of playing cards in Japan, and Nintendo's reputation gradually gained.
In the development history of Nintendo, there is a very important figure. It can be said that without him, there would be no Nintendo today. This person is the third-generation president of Nintendo Corporation Yamauchi Pu. In 1953, Yamauchi developed Japan’s first plastic playing cards. Before that, dominoes and playing cards were only tools for gambling. What Yamauchi thought of was to break people’s recognition of the "gambling equipment" of playing cards. Knowing "common sense", his purpose is to make playing cards a toy for children and a tool for entertainment among family members. With the popularity of playing cards, Nintendo quickly became the number one company in the Japanese game toy industry in the early 1960s. After
, Yamauchi led Nintendo to actively carry out product development and innovation. With the development of the electrical age, he began to adjust the product direction to the field of electronic products, and continued to push one after another super popular toys and game products to In the market, for example, we are familiar with the toy "Super Monster Hand" in 1966, the laser body shooting system used in field laser gunfighting games in 1973, and the TV game consoles TV-Game 15 and TV-Game 6 in 1977. Entering the 1980s, Yamauchi’s attack was even more fierce. In 1983, he launched the world-famous FAMICOM red and white machine, referred to as the red and white machine or FC, in Europe and the United States known as NES (Nintendo Entertainment System), which was launched by Nintendo. The first generation of home game consoles.
On June 1, 2002, the 75-year-old Yamauchi passed the position of President of Nintendo to Satoshi Iwata, the talented person who had been dug up from the HAL Research Institute with great pains, and he took up the position of director consultant, ending his leadership of Nintendo. The glorious era of all-powerful situation. When handing over the company, the brilliant creator explained the two secrets of Nintendo’s centuries-old heritage: the first is to stick to the industry, "never allow the company to intervene in other industries that have nothing to do with the industry." The second is to continue. Innovate. As Yamauchi Pu said, "There is no middle ground except heaven in the world of entertainment, and there is no middle ground." Therefore, innovation cannot be stopped. "When you stop, there is only death."
So, have you played Dongsen?
