From a financial perspective, it seems not as important as expected.
Let’s take a look at several charts of a domestic game company with a billion-level game.
. The per capita training fee is less than 3,000 yuan
This is a typical game company with three or four thousand employees, an average age of 28 years old. The training budget in 2021 is 7.09 million yuan, and the per capita is 2,833 yuan. Is this considered very high?
They probably did the following training. To be honest, the training system is very sound.
2. Look at the company's revenue in the past three years
13.2 billion in 2019, 14.4 billion in 2020, 16.2 billion in 2021, and profits have more than 2 billion in annual revenue, and its business is very healthy.
Moreover, the gross profit margin is very high, 84.79%, which makes traditional industries and e-commerce industries extremely envious.
3. Among the operating costs, the labor cost is only 0.67% compared with
The total operating cost is 2.4 billion, the maximum three costs: one is the game share (2.2 billion), the second is the server (170 million), and the third is the copyright fee (50 million).
Among them, the labor cost is only 16.57 million yuan. This is not the company's overall salary, it should be just a small labor cost. However, in the "cost", it can be seen that "labor" is not the most important thing in the game cost.
4, sales expenses of 9.1 billion + management expenses of 460 million
The company's biggest expenses are coming, sales expenses of 9.1 billion, mainly used for game promotion (advertising, traffic fees, etc.). Their company only earns 15-16 billion yuan a year, and sales expenses are killed by 60%.
In addition, the administrative expenses are 460 million yuan, which is not considered employee compensation. There are also fixed asset depreciation fees , land use amortization, etc. (similar to rent fees).
5, R&D expenses of 1.25 billion
This money is considered a large amount of funds invested by the company in the technical team, and there is no need to buy sky-high equipment.
R&D investment was 1.25 billion yuan, with a R&D expense rate of 7.71%. Currently, there are more than 1,900 R&D personnel, accounting for 48.97% of the total number of employees. The self-developed team mainly focuses on Guangzhou, and has established R&D subsidiaries or R&D branches in Suzhou , Xiamen , Wuhan, Chengdu and other places.
main R&D projects are as follows:
In addition, on the basis of self-development, the company has also strengthened its self-development capabilities by incorporating external R&D teams, such as through investment layout, for example, in-depth cooperation with outstanding game developers such as Shanghai Yiyu Network and Kama Technology.
Therefore, this 1.25 billion R&D investment cannot be regarded as a salary paid to 1,900 R&D personnel.
6. What has the company still spent money?
For example, buying stocks, investing in other companies, etc. Last year, they invested a total of 7 billion yuan, but these 7 billion yuan may not be money from operating income, but from the stock market and other financing channels.
Currently, the company continues to extend its early investment in VR/AR content, and invests in multiple meta-universe underlying fields such as computing power, semiconductors, optics, displays, whole machines, applications and underlying technologies, and invests in many high-quality companies including optical modules, optical displays, AR glasses , VR content, cloud gaming, space intelligence technology, and semiconductor materials.
In addition, the company spent 97 million to build an office building last year.
7. How much salary has the company paid?
According to the company's annual report, the total salary is 1.647 billion yuan. Is this total salary paid to employees? Not all.
For example, their executives posted 36.29 million yuan alone.
7. How much is the employee’s salary paid?
See a "employee compensation payable" table. The beginning of the period was December 31, 2020, which was the salary that had not been paid last year. It was about 400 million yuan, which was proposed in advance. The end of the period was December 31, 2021, and the remaining after the salary was paid.
The increase in this period shows that the money at the beginning of 2021 is not enough, so it needs to be increased. The decrease in this period is basically equal to the actual payment, that is, 1.5 billion, which is 1.647 billion yuan, which is a certain difference from the total amount of compensation disclosed earlier.
It should be noted that the salary that should be paid is not the actual salary. For example, there is no deduction for the personal part, which is far from the salary that the employee gets.
further disassembles them, and you will find that their salary is about 1.3 billion yuan in 2021, social security is 30 million yuan, and provident fund is 40 million yuan.
has a number, I believe everyone can understand it. In 2021, their employee education fund (training fee) spent 7.09 million. As mentioned before.
employee welfare expenses cost 73.37 million, and the main projects are as follows.
Please think about it, is this company’s real labor cost high? Is the investment in talents significantly ahead of other industries?
