Recently, the Game Working Committee of the China Audio and Digital Association and the China Game Industry Research Institute jointly released the "2022 China Game Industry Minor Protection Progress Report". The report shows that the " is the strictest minor game in history to prevent addiction to " regulations have achieved significant results in one year, and 
175% minors' weekly game time is within 3 hour, and the total game time and consumption flow of minors have been greatly reduced.
The problem of minors' addiction to games has been basically solved. The report also pointed out that about 65% minors switched to short video platforms after games were restricted, and 48% switched to online videos.
game is controlled by the anti-addiction, and the children start watching short videos. Some netizens commented that this is " Press the gourd to float up the scoop " .
But from the time when mobile games such as King of Honor and short videos such as Kuaishou Douyin are launched and popular, the timelines of development of short videos and mobile games are almost overlapping. Why has such a big change occurred in the past year? In addition to the strict restrictions on game time, what new variables are there in short video platforms?
Let’s first look at this story, anonymous contribution from a fifth-grade child. My mother doesn't let him play games, but he has WeChat, so he can use the video account to watch funny and game videos or play games. In order not to let him watch the short video, his mother turned on the teenage mode and he easily cracked the password, so she could watch the short video again.
In the past year, the video account has emerged, with monthly active users exceeding 80 million, becoming the largest platform for short videos, relying on WeChat 's continuous traffic diversion. As long as minors have WeChat, they can watch funny and game videos through the video account. To stop minors from getting addicted to short videos and truly protect children, we must first cut off WeChat and video accounts.
short videos have become the core function of WeChat
2019 Since 1st, Douyin and Kuaishou have been continuously increasing their youth mode, but now the way to watch short videos has undergone tremendous changes, and the ways for minors to get in touch with short video content is more convenient.
In the past, I might have to open a Appp separately. Now the content of short videos has been deeply involved in instant messaging software and various information platforms. You can watch it by browsing the circle of friends, open the subscription account list, and search engines can also watch it. Even if you don’t want to watch it at all, a small red dot will appear in the first-level entrance of WeChat at the right time, reminding your friends to like a short video to attract you to watch it.
Nowadays, relying on WeChat 220 million user size and acquaintance social links, the video account that has been online for two years has grown into a short video product with monthly active 80 million, surpassing Kuaishou Douyin and becoming the largest short video platform. How many of these are the contributions of minors?
2022 5 reported a research on the use of WeChat by minors. It was found that more than 60% of minors with exclusive WeChat accounts. The primary reason for using WeChat is to facilitate communication. Especially affected by the epidemic, WeChat, QQ, etc. have become important tools for minors to take online classes and complete academic arrangements, and parents naturally cannot restrict their children's use.
Secondly, minors use WeChat to socialize, watch friends circles and get information. The research team investigated the views of minors on video accounts and found that the view that the largest proportion was "" can relieve stress ", which exceeded 70% ; more than 60% of respectively agreed with " video account content fashionable and interesting ", "" can increase knowledge " ", and more than 50% agreed with " video account let me know more about friends " .
It is not difficult to see that the video account provides minors with a way to relax and entertain, rich in interesting knowledge, and more importantly, there is a layer of social pressure when watching the video account. The mental development of minors is not yet mature. Under peer pressure, even if you don’t have a video account or WeChat account, you will open one out of social pressure to keep up with the pace of others.
The ignored QQ, large-scale edge videos endanger the physical and mental health of minors
not only WeChat, but also the penetration rate of , the highest QQ is also short video content " severely affected area ". According to the survey of 2022 9 January Future Network found that from the mobile QQ level entrance to the short video module """, which is filled with a large number of girls dancing " " edge """twined short video content, men performing eating raw meat, and various "twinds of "twinds special effects and other uncomfortable short video content.
In the comment area of these edge videos, the reporter also found that many users left comments that were very "" " " " " " " " " " " " " " " and other vulgar comments. Some users even sent some more explicit messages such as "XXX private messages, I'll show you " , " ten consecutive pushes and add me to send all " , etc. If there are really minors who are not yet mature in body and mind and have weak discrimination ability to go privately, cheating money is small, and illegal activities are big, and the consequences are unimaginable.
As we all know, QQ has extremely high penetration rate among minors, and minors who exceed 85% have QQ. As the "2022 China Game Industry Minor Protection Progress Report" says, the content of short videos is uneven, and being addicted to it will profoundly affect the life values, moral values, aesthetic values and communication values of young people. QQThe review mechanism of such a large scale in the small world will inevitably cause great harm to the physical and mental health and values of minors.
The above report contains a detail that many people ignore, and there are still more than 35% Parents allow their children to register a game account with their own identity. No matter how strict the restrictions on the game platform are, it cannot control parents' spoil their children and play with adults' accounts.
This shows that no matter how strict the restrictive means are, they cannot control how people use the tools. As long as he wants to take advantage of loopholes, in addition to using his parents' accounts, he can also buy accounts from the black industry channels. Under the strictest game prevention regulations in history, the addicts to underage games cannot be completely restricted, let alone let parents restrict their children from using WeChat and QQ. You can't let their children break off contact with their teachers, right?
communication software vigorously promotes short video content. Video number and QQ small world have become many parents' control " blind spot " " . Only by completely cutting the communication software from short videos can we retain a pure land of the Internet for our young people.
