melodious Kunqu , the grand and grand Tengwang Pavilion, the well-known "Journey to the West"... A few years ago, it may be hard to imagine that these can be experienced in online games. Now, special festivals, local folk customs, intangible cultural heritage and other Chinese traditional culture has long become an important part of the game.
From "electronic drugs" that endanger the mental health of minors to promoters and innovators of traditional culture, online games are increasingly leveraging their advantages and contributing to the promotion and innovation of traditional culture.
new model for digital games and cultural tourism
Tengwang Pavilion Digital Cultural Tourism Ambassador Yixing
Following the "Honor of Kings " in July this year, the "Honor of Kings × Tengwang Pavilion Digital Cultural Tourism Plan" jointly created by "Honor of Kings × Tengwang Pavilion Digital Cultural Tourism Plan" jointly created by "Honor of Kings" and Nanchang Tengwang Pavilion in July this year was officially launched.
That night, the Honor of Kings × Nanchang Tengwang Pavilion Cultural and Tourism Cooperation Conference was held. Luo Dongwen, a fourth-level researcher at the Nanchang Municipal Bureau of Culture, Radio, Television, Press, Publication, Tourism, said in his speech, "A series of cultural and tourism cooperation projects jointly carried out with Tencent Tianmei Studio Group are one of the important contents of Nanchang to attract young tourists and create tourism consumption destinations."
This time, "Honor of Kings" cooperated with Tengwang Pavilion to combine the game's own digital IP with Tengwang Pavilion's profound cultural resources, and continuously explore new models of local cultural and tourism integration in digital ways, helping to promote the rapid transformation and upgrading of local cultural and tourism industries and the real economy.
In the past two years, "Honor of Kings" has focused on traditional festivals, local intangible cultural heritage folk culture, and local cultural symbols, helping Chinese traditional culture and characteristic cultural and tourism resources to attract the attention of the public, especially young people, with a new form and a younger expression, and launch a new model of combining digital games with culture and tourism.
Games and new communication of traditional culture
Indra’s dream three thousand limited skins
September 24, NetEase Game "Decisive Battle! Ping An Jing " is linked to Suzhou Huqiu Scenic Area, and is dominated by Kunqu cultural elements. It launches the theme activity of "Indra's Heaven Listening to the Dream Three Thousands" and the character skin, allowing players to feel the melodiousness of Kunqu and the elegant beauty of Jiangnan water towns in the game.
"This time we cooperated with "Decisive Battle! Peaceful Jing", freehand landscapes, pavilions and towers, and presented one by one through game characters to create a mobile tiger hill, allowing the beautiful scenery of the garden to break through the limitations of space, so that more players can truly feel the beauty of the garden and the charm of culture." said Zheng Qiting, head of the Propaganda Information Section of the Huqiu Scenic Area Management Office.
theme song music, character lines, and in-site voice... This linkage with Huqiu Scenic Area not only promotes the development of local cultural tourism, but also demonstrates the unique charm of intangible cultural heritage Kunqu Opera. From the theme song "One Fen Spring" that blends Kunqu Opera and folk music to the voice lines of the characters in the game, it has been so new that it has been sings all the world with Kunqu Opera in the digital stage, which not only allows more people to know Kunqu Opera, but also allows more people to fall in love with Kunqu Opera.
At the same time, professional Kunqu Opera promoter Zhao Jinyu also said, "In order to better spread and inherit Kunqu Opera, this time we cooperated with "Decisive Battle! Peaceful Jing" to interpret Kunqu Opera with a new digital platform like the game, which can interact with young people, so that more new generations of audiences can enter Kunqu Opera and feel our Chinese aesthetics."
repaint new historical experience in the game
" Jiangnan Hundred Scenery Map " New city Shaoxing Prefecture
Coconut Island game "Jiangnan Hundred Scenery Map" combines history with design and management, bringing players back to Ming Dynasty Jiangnan region, becoming the designer of the city, and repainting the grand scenery of Jiangnan in the Ming Dynasty.
As an ancient style simulation business game, "Jiangnan Hundred Scenery Map" integrates history into the game. The game map is based on the Jiangnan region of the Ming Dynasty as the prototype, and opens the three cities of Yingtian Prefecture, Suzhou Prefecture , and Hangzhou Prefecture. At present, the new city of Shaoxing Prefecture will be opened in the new version in the near future.
From ink painting style to character design, "A Hundred Scenery Pictures of Jiangnan" obviously has both "Chinese characteristics" in terms of content and form. Tencent commented that it not only restores the social pictures of water towns and ancient towns in the Ming Dynasty one by one, but also has unique artistic styles, restoring many traditional architectural and art style elements, and achieving reasonable development and transformation.
Another feature of "Hundred Scenery Pictures of Jiangnan" is that you can meet various historical figures in the game. Xu Xiake , Tang Xianzu , Li Shizhen ... These historical characters become game characters, and players meet them in the plot story guidance to understand their stories.
In addition to these characters we are familiar with, there are also some historical figures with "not very famous" appearing in front of the public through this game. In the game, the "incarnation" of a famous painter and calligrapher in the Ming Dynasty Shen Zhou has a very high popularity. A player spoke in the game community and said, "In the past, I only knew about the four talents in Jiangnan. I only knew about this game and only knew that there was a person like Shen Zhou."
"Hundred Scenery Pictures of Jiangnan" producer Zhang Junming said, "Through the game, more and more young people are beginning to discover the traditional architecture and historical culture around them, which is also our original intention of making games."
In fact, game companies draw inspiration from traditional culture and promote cultural innovation and development through digital platforms, and the game itself has also benefited a lot. After "Honor of Kings" and Tengwang Pavilion jointly launched the game character Yixing skin, many players expressed excitement and pride. One player said, "As a Jiangxi native, I'm so happy!" Some players said, "Must buy! I have always liked "Preface to the Tengwang Pavilion"!"
's reputation establishment, image transformation, actual benefits... Game companies benefit from promoting traditional culture, and traditional culture has been widely disseminated and developed. This "win-win" result has promoted the formation of a craze for game companies to "should" traditional culture.
This year, the "Digital Games Spreading Chinese Traditional Culture Report" co-written by the Digital Creative Media Research Center of Beijing Normal University and Tencent Social Research Center shows that among the 80 popular domestic games with the highest market revenue, the proportion of traditional culture is as high as 80%, and the spread of traditional culture is positively correlated with the game life cycle. Games spread traditional culture is becoming the direction of joint efforts in the industry.
Hi Wei, professor at the School of Arts and Media, Beijing Normal University, said that with the joint efforts of the game industry and all sectors of society, domestic games will make greater contributions to the creative transformation and innovative development of China's excellent traditional culture.
