Hello everyone, this is Zhengjing Game, I am Zhengjing’s younger brother.
said that the version number of and has been restored for several months. Gradually, various large and small manufacturers are happily getting the version number. At first glance, the version number winter seems to have passed, but , Tencent and seem not to be happy. This version number restoration is It has been restored, but nothing has happened to Tencent.
Tencent, which has not received a new version number for four consecutive rounds, does it seem that it has not survived the cold winter?
This is not nonsense.
At the beginning of 2022, Ma Huateng, chairman and CEO of Tencent, personally described Tencent’s current situation as “overwinter.”
Brother, I took a look at Tencent’s latest Q2 financial report. The financial report shows that Tencent’s revenue was 134.034 billion yuan, a year-on-year decrease of 3%. Net profit was 18.619 billion yuan, which was almost 24 billion yuan less than last year's 42.587 billion yuan. The year-on-year decrease reached 56%, almost halving. Especially in the two major business sectors of value-added services (including game business) and advertising revenue, Tencent is facing severe challenges.
In terms of games, the total revenue of Tencent Games in 2022Q2 was 42.5 billion yuan, down 2.5% month-on-month and 1% year-on-year; among which, the domestic game market fell 1% to 31.8 billion yuan, and the international market game revenue fell 1% to 10.7 billion Yuan.
You must know that this is a rare situation where Tencent has experienced a double decline in revenue and net profit, and Tencent has experienced four consecutive quarters of net profit decline. It can be said to be Tencent's worst financial report since its listing. In fact, Tencent's market value has dropped by nearly 60% since February 2021, which is the adjustment cycle with the largest decline and the longest stock price fluctuation since its listing.
At the same time, Tencent employees are not having it easy either, and have been "optimized" one after another. The 2022Q2 financial report shows that as of June 30, 2022, Tencent has 110,715 employees, while the 2022Q1 financial report shows that as of March 31, 2022, Tencent has 116,213 employees. In other words, Tencent laid off at least 5,498 employees in 2022Q2. This does not take into account the fact that there are still new employees being recruited.
Tencent, as "the most investing Internet company", has also shrunk its investment. As of June, Tencent has publicly disclosed only 67 primary market investment events, with a total investment amount of only 3.377 billion yuan, of which only a few game companies. You know, Tencent publicly disclosed 148 investment events last year, including 59 gaming companies alone. I can't explain why
is too complicated, but the major financial institutions definitely know better than me. After the financial report came out, major financial institutions also re-rated and lowered their target prices.
I feel that the cold winter version number and the implementation of protection measures for minors have tightened the time for playing games, which has still had a huge impact on Tencent. You know, before 2018, Tencent published and distributed more than 1,000 games every year. Since the winter of version numbers, Tencent has not received a new version number. It is only supported by old products and there are no new hit games to take over. The impact on revenue is inevitable.
went to check it out. In the past 8 months, Tencent has launched a total of 13 mobile games, but there are not many worth mentioning. The ones with better results include " League of Legends Esports Manager ", " "Dark Zone Breakout", " Returns to the Empire ", "Black Desert", etc., but the ones that are still firmly in the top ten of the best-selling list are still " King of Glory " and " Peace Elite ".
The top two spots are almost occupied by these two big brothers↑↑↑
And in the same year, Tencent has announced the suspension/removal of more than 30 games, including some products that have only been in operation for about a year, such as " "Conquest and Dominance" was announced to be discontinued after only one year on the line. Not long ago, " MapleStory 2" also just announced that it would cease the operation of the national server.
Of course, "Honor of Kings" and "Peace Elite" are still very good. According to statistics from third-party data agencies, "Honor of Kings" and "Peace Elite" are still the top two in the global mobile game revenue rankings, and they can basically make money every month. More than 1 billion US dollars (Android only counts the and Google markets), but Tencent obviously cannot and cannot be satisfied with just relying on these two games to rest on its laurels.
So here’s the question, how long can “Honor of Kings” and “Peace Elite” remain popular before Tencent bets on the new hit game?
is also compared to other manufacturers. For example, NetEase, which also did not receive a version number, once again opened the battle royale market with " eternal " last year. Among domestic games with a buyout system, its revenue of 1.4 billion in 2021 can be said to be the best. Dust, and also achieved good reputation and achievements at home and abroad. In June this year, "Eternal Tribulation" officially announced that it had exceeded 10 million sales.
Not to mention latecomers like and MiHoYo . In the past two years, " Genshin Impact " has dominated the global market, and there has even been a wave of successful cultural exports. At the same time, it was also announced that a number of new works are in progress, such as "Zero Zero" and "Honkai Impact: Star Rail", which are very popular.
In this regard, at least judging from Tencent's current game situation, it is still incomparable.
Of course, Tencent's winter situation is still much better than that of many small manufacturers. After all, it is large in size, and in addition to games, Tencent also has social giants such as QQ and WeChat.
It is impossible to be completely cool, it is just that the life is not so good. After all, a dead camel is bigger than a horse, not to mention not dead.
In fact, Tencent still has a batch of game inventory, the most anticipated of which is probably "Code Name: To Jin Yong".
Not long ago, Photon Studio's first UE5 Jin Yong open world "Codename: To Jin Yong" released a demo, which not only made domestic Jin Yong fans shine, but also won a lot of attention overseas, and many players We are eagerly waiting to see what this martial arts game will be like in the end.
Foreigner’s comments, machine translation ↑↑↑
brother tells you: Tencent will definitely not be able to get the version number forever, and the cold winter will eventually pass. The question is just how long it will take for this cold winter to pass. As the largest game manufacturer in China, Tencent has advantages in capital and channels that other game companies cannot match. He will be scolded, but he still hopes that he can produce a good game that meets the expectations of our players.
A surprising question: Do you think Tencent's "Code Name: To Jin Yong" can be made into a good game?
