On June 8 this year, Tencent overseas distribution brand "Level Infinte" announced that it will launch the international version of "Honor of Kings" (HOK) before the end of the year to further expand overseas markets. .
According to the external network, "HOK" has opened official social media accounts in Brazil , Turkey , Latin America and other countries and regions, and also revealed that closed tests will begin in July. As soon as the news came out, it also received praise and expectations from many overseas players. Some players even began to occasionally "urge for updates" under the official account, hoping that "HOK" could release more game content and promote testing as soon as possible.
As of now, the first round of closed testing of "HOK" has been officially opened in Mexico, Turkey, Middle East and North Africa regions. After some players who participated in the test shared their game experience on the Internet, It also attracted a lot of spectators, including many who recognized and looked forward to "HOK".
The reason is not only because as a domestic self-developed IP, "HOK" has a unique oriental cultural charm, it is also related to the huge development space of the overseas mobile game market. Whether it is facing Europe and the United States where a large proportion of players are still concentrated in console and PC games, or developing countries where the mobile game industry is developing rapidly, "HOK" has a mature operating system and e-sports based on "Honor of Kings" Works that are the basis of the system will obviously have more advantages than works on the same track after going overseas.
Since it was first exposed on June 8, "HOK" can be said to have been attracting attention and expectations from overseas players. Although the game has not yet been officially launched, this also explains to a certain extent the strategy of domestic games to develop self-developed IP overseas. It has corresponding potential and feasibility, so we might as well wait and see more excellent domestic game works join the ranks of going overseas.
