7 July 4 news, American Express announced that it has cooperated with German artist Andy Gellenberg to launch an LBS AR treasure hunt game called "American Express Summer Drop". Although it is billed as an AR game, judging from the published pictures, it seems to focus more on the LBS gameplay.
According to Qingting.com, "American Express Summer Drop" can be regarded as a flash activity for brand marketing. At the same time, it gives back to customers through interesting game content and enhances loyalty. The implementation is simple enough, which is to embed the QR code into the mural created by Gellenberg. American Express users can scan the QR code to open the AR game and unlock virtual items that can be redeemed for real prizes. To help people find nearby prizes, a map is also available on the American Express website.
In terms of details, the AR game part of "American Express Summer Drop" was developed by SmartMedia Labs, and also cooperated with Yahoo. Compared with traditional advertising, LBS AR marketing activities can better introduce brand experience into life scenes and bring fun to users.
