This column is produced by Game Daily and mainly covers hot events in the game industry chain and content related to future trends in the industry. This article is the 520th issue. Focus News The Beijing Internet Court announced the first-instance judgment in the case of "NetEase

This column is produced by Game Daily . It mainly covers hot events in the game industry chain and content related to future trends in the industry. This article is the 520th issue.

Focus News

The Beijing Internet Court announced the first-instance judgment in the case of "NetEase sued Beijing Jianyue (a subsidiary of Lingxi Interactive Entertainment) for infringement."

NetEase stated that the interface pictures such as "Capture the Level" and "Thieves and Bandits Making Rebellion" (game tasks) in " Lead the Land " were used, modified and signed by the official account of "Three Kingdoms Strategy Edition" without authorization, and requested the defendant to delete the infringement. pictures, public apology and compensation of 500,000 yuan. Jianyue stated that it had deleted the content after receiving the complaint and only used one frame as the cover image, which had little impact.

After the trial, the court held that Jianyue’s relevant actions did infringe NetEase’s rights of authorship, modification, and online information dissemination. However, considering that the changes were minor and did not involve key points, they did not constitute an infringement of the right to protect the integrity of the work. The final verdict was that Jianyue published an apology statement on the official WeChat account of "Three Kingdoms Strategy Edition" for 10 consecutive days and compensated NetEase 11,600 yuan.

The judgment date for this case is late March this year, but Game Daily has not found a public apology statement from Jianyue, or has applied for an appeal. It is worth noting that this is not the first litigation related case between the two parties. In February, the first-instance judgment of "NetEase sued Lingxi Interactive Entertainment for commercial defamation" was made public. The court ordered Lingxi Interactive Entertainment to apologize and compensate NetEase 80,000 yuan.

List of industry events

China Mobile Games established the tenth "China Mobile Games Dream Building Library" in Heyuan, Guangdong through online donations. Group Vice President Wang Tao and others attended the donation ceremony;

Tencent issued an announcement revealing that the major shareholder Naspers Group will Sold some Tencent shares, but did not disclose the specific proportion. Last year, Naspers Group publicly stated that it would not reduce its holdings in Tencent within three years;

Perfect World released the 2021 annual sustainable development report. Chairman Chi Yufeng concluded in his speech In order to "move towards innovation, stability, and good", the report mentioned that the total number of employees in 2021 will be 6,272, of which 33% are female employees and 30% among senior executives;

Ma Xiaoyi at the Tencent Game press conference responded to the rumors of establishing an XR department, saying that an XR business line integrating software and hardware has recently been established;

B station CEO Chen Rui mentioned in his 13th anniversary speech that 65% of Bilibili users registered in 2009 are still active today ;

Guangzhou Hero Games has moved to the new work area and is currently offering a reward of 66,000 yuan to recruit senior UE4 development engineers (C3-3/C4);

Tencent announced that it will hold the "2022 Global Esports Leaders Summit and " offline in Hangzhou in July Tencent E-Sports Annual Conference";

"Time Hunter 3", developed by Yinhan Network and published by Bilibili Games, has started pre-downloading before public beta and has now topped the iOS free list;

SensorTower released "Popular Mobile Phones in the First Half of 2022" "Game Market Insights" report, which mentioned that mid-to-severe mobile games are still the category with the highest user spending, among which RPG and strategy categories account for 80% of the overall revenue;

The previous bugs in "Cyberpunk 2077" were mostly due to a test The company lied, and some employees said that it was CDPR's own poor management. It knew the problem but did not promote improvements;

According to Henan news from Henan, an employee of a power company in Hainan was addicted to rewarding anchors and stole 1.5 million of the company's value. of cables.

Game Encyclopedia

In the past two days, the policy notice of script killing and business site management strengthening management has triggered attention and discussion in the industry. So what is the relationship between script killing and the game industry?

Script Killer focuses on offline social networking. In 2019, the industry began to explode on a large scale, with stores across the country breaking through players. The game industry and script killing are related to related conversions, content cooperation, etc. For example, NetEase has invested in two script-killing offline stores this year, and is planning to turn the plots of multiple games into offline experience scripts.However, in the communication with practitioners, Game Daily found that the enthusiasm for making online apps in the script-killing industry is generally weak, and it may take a long time to accumulate.