[CNMO News] On June 28, CNMO noticed that Sensor Tower released "Insights on Popular Mobile Game Markets in the First Half of 2022", which analyzed the performance and changes of mobile game markets in the United States, Japan, South Korea and other countries, and pointed out that RPG, strategy Games earn the most.
Mobile Games
It is understood that from January to May 2022, the global mobile game market revenue reached US$34.8 billion, which was the first year-on-year decline due to the impact of the epidemic. Specific to game categories, RPG and strategy mobile games are still popular game categories for user spending. Hyper-casual mobile games have further expanded their user base and become the largest growth point in mobile game downloads today.
The United States is the market with the highest revenue for 4X strategy mobile games in the world
In the first quarter of 2022, the revenue of medium and heavy mobile games exceeded US$12.2 billion, accounting for 60% of the total revenue of the mobile game market. Among them, RPG and strategy games together contributed 80% of the in-app purchase revenue of mid-to-several mobile games. According to Sensor Tower's analysis, the United States is still the largest market contributor to global 4X strategy mobile game revenue, contributing US$650 million in the first quarter of 2022, accounting for 32% of the category's global revenue. Relying on the excellent performance of the Three Kingdoms-themed SLG mobile game, Japan and Hong Kong, China, have relatively stable overall revenue. Revenue growth in Hong Kong, China achieved a year-on-year growth of 6%.
Idle RPG mobile games have significant revenue in the Chinese, Hong Kong, Macao and Taiwan markets.
Based on the top three markets for idle RPG mobile game revenue, in the first quarter of 2022, revenue from the Japanese market reached US$98 million, accounting for 10% of global idle RPG mobile game revenue. 31%; in China’s Hong Kong, Macao and Taiwan markets, the revenue growth trend of idle RPG mobile games is also more significant. Among them, the quarterly revenue of idle RPG mobile games from the Taiwan market reached US$21 million, a year-on-year increase of 134%. In addition, among the top ten markets by revenue, the revenue of the Turkish market soared from US$2 million in the first quarter of 2021 to US$9 million, becoming the region with the largest increase. This is indispensable to the contribution of the "Hero Wars" game owned by NEXTERS.
