The boss of Sunac Sun Hongbin appeared at the signing meeting. People lamented that in just one year, Sun Hongbin's hair has turned gray. Sun Hongbin was once a billionaire, and he is also famous in China for acquiring LeTV for 15 billion and 13 Wanda Cultural Tourism for 50 billion.
But Sun Hongbin used to be very high-spirited, but now he has become like this, which is really amazing. Sunac has faced huge financial pressure in the past two years. For Sun Hongbin, can he lead Sunac through this difficulty?
For Sun Hongbin, his life has experienced many ups and downs. Sun Hongbin is also an academic master. He also graduated with a master's degree in and Tsinghua . After graduation, Sun Hongbin joined and Lenovo . That Lenovo was not a big company yet. After Sun Hongbin joined the company, he quickly gained the reuse of and Liu Chuanzhi .
Sun Hongbin is young and energetic, and has strong ability to do things. At that time, he helped Lenovo develop many branches. If it hadn't been for an episode that happened later, Sun Hongbin would probably have become a senior executive of Lenovo later, even replacing Yang Yuanqing . But later, due to some internal matters, Sun Hongbin not only failed to get a promotion, but was imprisoned.
A few years later, Sun Hongbin was released from prison. He found Liu Chuanzhi. The two had a frank conversation and finally settled their differences. With the support of Liu Chuanzhi, Sun Hongbin went to Tianjin to start a business and founded Sunchi Intermediary. Sun Hongbin was very capable and quickly developed and into the largest intermediary in Tianjin.
But Sun Hongbin did not continue to develop as an intermediary. He later also engaged in real estate development . Sun Hongbin initially engaged in real estate development with Lenovo and other companies. After making some money, Lenovo no longer wanted to engage in real estate, so he sold all shares of and to Sun Hongbin.
So Sunco developed better. After establishing a foothold in Tianjin, Sun Hongbin began to conquer cities and territories across the country. Sun Hongbin was grabbing land at high prices across the country and achieved great success. But he also offended many people. Many real estate developers also lost money due to the emergence of Sunco.
So Sun Hongbin became the target of public criticism. At that time, Wang Shi had great opinions on Sun Hongbin. But just when Sun Hongbin was expanding wildly, banks suddenly tightened funding. So Sun Hongbin also encountered funding problems. At that time, because of Sun Hongbin's way of doing things, no one in his colleagues was willing to help.
In the end, Sun Hongbin had no choice but to sell Sunchi Group to Hong Kong's Road King Group at the price of cabbage. Although Sun Hongbin suffered a big loss, he did not give up. Soon he founded Sunac China and began to make a comeback.
Sun Hongbin still followed his previous development path of opening and closing. This time, Sun Hongbin was lucky. He came across an era of rapid real estate development. As a result, his company also developed rapidly.
In 2015, there was a problem with Jia Yueting . Sun Hongbin invested 15 billion to invest in LeTV, which subsequently caused a nationwide sensation. In fact, in those years, Sun Hongbin continued to play the role of a white knight. He successively invested in many companies that were facing bankruptcy, and he himself made a lot of money from them.
But I often walk by the river, and my shoes don’t get wet. This time, Sun Hongbin got his shoes wet and suffered a big loss from LeTV. Later, Sun Hongbin invested another 50 billion to acquire 13 Wanda cultural tourism projects. With these 13 projects, Sun Hongbin's land bank increased rapidly.
Sunac's development is also faster. However, because Sun Hongbin still follows a high-turnover model, Sunac's debt ratio has always been relatively high. After the three red lines came out, Sunac's funds became tight again.
Can Sun Hongbin turn around again this time? Sun Hongbin once said that he would rather fall down with a bang.Sun Hongbin was indeed vigorous in his generation, but now that he is old, can he still have the energy and ability to get up again?
Sun Hongbin is definitely a legendary figure. He has left his mark on the world. Whether now or in the future, there will be legends about him in the world.