On December 29, at the 18th China (Shenzhen) International Cultural Industry Expo and Trade Fair, the Baoan Pavilion was crowded with people. During the
exhibition, Baoan focused on the concept of the metaverse. 33 "treasure enterprises" from 10 streets participated in the exhibition, with both hard technology and soft power. ", your product is so awesome! ", guests and audiences praised repeatedly in front of each booth.
As soon as he entered the exhibition hall, four high-tech booths were lined up on the right side. Panoramic action cameras, 4K cameras that quickly recognize faces, retro-style flashes and other products were dazzling. "Before , panoramic cameras had obvious traces of splicing. Our R&D team used algorithms to solve this problem. " said Cao Qian, government affairs manager of Shadowstone Innovation Technology.
Walking further inside, the "digital clones" on the two large screens are lifelike. The staff guided the audience to enter the copy, and "Clone" read out the words with great emotion. ", our AI convolutional neural network technology, can completely reproduce the expression of real people speaking. " Xie Qiang, Vice President of Operations of Flash Cutting Intelligent Technology, said pointing to the screen.
At the other end of the exhibition hall, an embroiderer was embroidering colorful threads stitch by stitch. Next to her, there are more than ten pieces of embroidery, either subtle and elegant flowers or lively and lovely children, which are lifelike and attract people to stop. " We have more than 10,000 embroiderers across the country, and we hope to use high-quality products to promote Chinese culture more widely. " Hexi Cultural Business Manager Liu Lifang said.
Baoan is at the forefront of the times. The constant flow of people in the exhibition hall highlights the vitality of Baoan's cultural and creative industry and its irresistible charm.
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Baoan Pavilion adopts Changchun Blue as the main color, integrating the other 6 popular colors of metaverse , echoing the core location of the Bay Area, showing the characteristics of inclusiveness, and drawing the development blueprint of "Baoan Future City". The cultural dissemination of the "Metaverse" in the future cannot be separated from the empowerment of hard technology.
In recent years, outdoor travel and adventure live broadcasts have become increasingly popular. The originally “high-end” action cameras have gradually “flyed into the homes of ordinary people” and become standard equipment for many outdoor sports enthusiasts. Shadowstone's Insta360 X3 panoramic action camera was one of the highlights of the event. Relying on the camera's two 180-degree fisheye cameras, users can shoot stunning 5.7K panoramic videos without missing every wonderful moment.
"In addition to sports photography, our products are also used in many domestic film and television works." Chen Yongqiang, director and co-founder of of Shadow Stone Innovation Technology Co., Ltd., said that Shadow Stone Technology provides more presentation methods for the output of Chinese culture.
At the opening ceremony of this year's Beijing Winter Olympics, the LED display screens that covered the stage shone brightly. The on-screen animations are charming and touching, including the contribution of "Baoqi" Zhouming Technology . As a leader in the LED screen display industry, Unilumin Technology brings the UpanelⅡ series LED display to the Baoan Pavilion. Its display pixels reach an astonishing 0.6 mm, and its craftsmanship ranks first in the industry. As of September, the company has obtained a total of 2,450 authorized patents.
Xiao Hua, public relations director of Zhouming Technology Co., Ltd., said that many of the company's scientific and technological achievements have benefited from Baoan's support policies, such as various subsidies and funding. "We hope to attract more attention with the help of the Cultural Expo platform provided by Bao'an." She said, "This also reflects our company's recognition of Bao'an."
In the cultural manufacturing section of the Baoan Pavilion, there is a strong lineup of cultural intelligence manufacturing and a dazzling array of high-tech products. Whether it is the industry-leading LED or the popular action camera, whether it is the locally made photography light or the overseas smart speakers, they all reflect the strong strength and strong innovation capabilities of Cultural Intelligence. In the fields of new cultural intelligent manufacturing such as high-definition screens and VR terminal equipment, a number of specialized and new enterprises have emerged in Baoan, enriching the "gold content" of cultural technology.
Yutong Packaging ranks first in the national printing industry. Huion animation art digital screen market share ranks among the top in the world. Shadowstone Innovation was recognized by the Ministry of Industry and Information Technology as the third batch of specialized and new "little giant" enterprises in 2021, and its VR panoramic camera was awarded the sixth batch of national manufacturing individual champions. Vihide has become a specialized new enterprise in the field of audio and video terminal equipment manufacturing. There are countless cases of Baoan’s cultural and intelligent manufacturing reaching new heights.
At present, Bao'an's cultural manufacturing industry's output value ranks first in Shenzhen. There are more than 5 cultural industry enterprises, including 5 of the city's top 100 cultural enterprises and 5 listed cultural enterprises. They are an important support for economic development and an indispensable part of creating an advanced manufacturing city.
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Rena, the project manager of Huabaoli Electronics Co., Ltd., a subsidiary of Yutong Packaging, is from Russia. This year is her second year in Baoan. Five years ago, she studied as a graduate student at China University of Mining and Technology. After graduation, she came to shajing and was responsible for the development and promotion of cultural and creative products.
She lives and works in Shajing and said that her impression of Shenzhen is that it is "fast" and "efficient". "My colleagues have many ideas and pay great attention to the application of digital technology. I am very lucky to be in this wonderful place." is exactly this wonderful place where talents gather and nurture unlimited possibilities.
An exclusive live broadcast room was opened in the Baoan Pavilion. A professional live broadcast team from the area was hired to set up headlights, move out high-definition cameras, and invite the heads of exhibiting companies to appear on camera to explain the highlights of the exhibits. The live broadcast was distributed through Internet channels, and feedback from netizens was positive. A small like logo kept popping up in the lower right corner of the live broadcast page. Baoan, knows the immeasurable power of digital technology and digital creativity.
Recently, AI face-changing technology has become popular Douyin . Many users have uploaded selfie videos and synthesized short video clips of different styles. Some users transformed into two-dimensional animation characters, while others appeared to be singing and dancing in national costumes. One short video after another, users enjoy it and share the joy of transformation and cross-dressing with their relatives and friends. Xie Qiang said, "Our product users have exceeded 200 million. At our peak, one million videos were created through our products a day."
In July this year, Flash Cut Intelligent Technology followed the trend of digital marketing and released a new product "Flash Cut". It designed a one-click video production tool to address the pain points of insufficient marketing video production capabilities for small and micro merchants. Users only need to shoot a two-minute video, and the software can recognize the character's expression when speaking, and adjust the character's mouth shape when speaking different sentences based on the content of the copy. "For small and micro enterprise owners, this software can be of great help." Xie Qiang said with confidence.
Since its inception, Flash Cut Intelligent Technology has taken root in Baoan and is deeply involved in the film and television field. Since its growth, the company has gradually expanded in size and assembled a technical R&D team of hundreds of people. Xie Qiang pointed out that creative technology requires a large number of high-tech talents. "There were other cities that wanted to lure us to move out, but we didn't agree." He revealed, " Bao'an is at the core of the Greater Bay Area , with the best market conditions and talent reserves. "
In an era when everyone has a mobile phone, digital media is dominant, and iterative updates of media content and communication technology are gaining momentum. New things such as live broadcast economy, somatosensory entertainment, e-sports , virtual scenes and other new things are emerging in endlessly. Baoan takes the initiative to stand on the forefront, dares to be the first, actively incubates digital innovation technology unicorns, and builds a solid digital innovation industry chain.
Leading enterprises such as Tencent Culture Media, Yashiwei Media, Shangmi Network, and Shanjian Intelligent Technology have driven the rapid growth of in the related industry chain. Baoan is a well-deserved digital creative industry strong zone, and has achieved outstanding results in the production and dissemination of digital content.
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On December 28, a piece of news was widely circulated in the circle of friends: on New Year’s Eve 2023, the Yuanverse AR show will be staged at Shenzhen’s new landmark-Happy Harbor. A visual feast integrating light and shadow art with multiple technologies will be presented to all residents of the Greater Bay Area. Kunpeng spreads its wings, phoenix sycamores, and galloping horses. Baoan uses light and shadow as a brush to outline the dreamy image of the IP elements of the three major cities.
IP is an extension of the cultural connotation of a city. Creating IP is a trend, and all first-tier cities are trying their best to break through with IP, and the film and television industry is the main attacker to help IP break through.
From December 26th to 28th, many distinctive screenings such as the Bay Area Film and Television Culture Exchange Invitational Exhibition and the Qingping Ancient Ruins IP Film and Television Drama Exhibition were held at the rice machine factory site in Qingping Ancient Ruins, a famous scenic spot in Bao'an. It was once the most important grain production, processing and trade distribution center in western Shenzhen. Today, it contains the spiritual food for people's lives.
Another identity of Qingping Ancient Ruins is Xinqiao Film and Television Industry Base. On the 26th, base operator Golden Rat Pictures signed a contract with three partners to jointly establish the Shenzhen Film and Television Property Rights Trading Center, the Bay Area Short Drama Production and Development Center, and the Bay Area Youth Film and Television Talent Incubation Center.
"We will focus on the global wave of digital innovation, continue to make efforts in key areas such as virtual shooting and film and television copyrights, further leverage the leading and engine role of the film and television industry in the cultural industry, and empower the high-quality development of Baoan's film and television industry." said Jing Yiqun, President of Golden Rat Film Group.
As more and more investors and practitioners are optimistic about Baoan, the film and television industry chain is becoming more and more complete in Baoan.
Up to now, Baoan has 4 municipal-level film and television cultural industrial parks, including Xinqiao Film and Television Industry Base, and has built many live broadcast bases, studios, theaters and other hardware facilities. Since the opening of Xinqiao Film and Television Industry Base No. 1 Studio, Shenzhen’s first professional digital studio, 17 film and television projects have been filmed there. The South Center, inspected and certified by the Central Propaganda Film Technical Quality Inspection Institute, has settled in Dingjunshan Film Technology Industrial Park, building it into the first movie hotel in the country to obtain the "Film Projection Business License (Specialized)". Many well-known institutions and artists in the industry have also settled in Baoan.
As cultural and creative enterprises in the film and television industry grow in Baoan, creative talents are flocking to . The combined efforts of various resources have given rise to a large number of cultural industrial parks in Baoan, bringing together more than 1,300 small, medium and micro enterprises in film and television production, creative design, animation and games, and cultural terminal equipment. In recent years, cultural industry parks have accelerated their transformation and upgrading, and Shenzhen F518 Creative Park has obtained the qualification to create a provincial cultural industry demonstration park.
In recent years, Baoan’s cultural intelligence manufacturing, digital creativity, “culture +” and other new business formats have emerged in a variety of ways. Baoan has always adhered to the development model of "double-wheel promotion" of culture and industry , and promoted the high-quality development of the cultural industry by continuously improving the policy system, strengthening financial guarantee, optimizing the industrial structure, and enhancing innovation capabilities.
[Written] Li Jiayao
[Picture] Li Jiayao Wang Wei
[Author]
[Source] Southern Newspaper Media Group Southern + Client
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