In the era of digital economy, enterprises without a system will eventually be unable to survive. If companies in the digital economy era want to succeed, it is no longer enough to work from dawn to dusk. If most companies want to survive, they must surpass their competitors. Bec

In the era of digital economy, enterprises without a system will eventually be unable to survive.

If companies in the digital economy era want to succeed, working early and working late is no longer enough. If most companies want to survive, they must surpass their competitors. Because the growth of most markets has slowed down, the growth of and has also been attracted by leading companies.

If your company cannot surpass its competitors and have its own advantages, it will not be able to gain users and achieve corporate success. So, what should companies do in the stock market? In the stock market, companies not only need to be diligent, but also need to be smart.

The so-called wisdom means not being reckless and reducing the cost of trial and error. The best example is that China invented gunpowder and , but Western countries invented guns. Why is

like this?

China invented gunpowder because in the early days of alchemy, various materials were mixed together, and finally gunpowder was mixed. This is the result of a lot of mistakes and long experience. What about Western countries? Through research, they discovered the principle of gunpowder explosion. Through the principle, it can be quickly copied to many fields, and gunpowder can be applied to more fields. Therefore, after grasping the essence behind it, a thing will have greater potential.

So, the same is true for businesses. Hard work can create wealth, but if you can work hard after avoiding mistakes, you can create wealth faster.

So, how to reduce errors?

is to use scientific management of enterprises and use scientific concepts to do things. For example, in the past, running a business relied on constant trial and error. Now, you can do market research first to understand what products customers really need. By building a scientific operating system, business model, strategy, personnel training, incentive mechanism, etc., you can promote yourself to make a product that can be copied to other products and be equally successful.

So how to build these systems?

The simplest way is to ask professional people to help you complete it and let them teach you how to build the system.

In short, competition among enterprises in the existing market is inevitable. Therefore, what needs to surpass competitors is not their products, but to build a system that surpasses their products. No matter how successful a product is, it will always become obsolete. If you refine this system, your company will not disappear when the product becomes obsolete. So, is it over here? not yet.

We found that the survival model of enterprises is changing. In the past, as long as we could provide products to customers, people would buy them. At most, we would do some promotion and advertising.

However, slowly, more and more people are not interested in current products. Your company may not be able to sell the same thing, but some people can.

Why, why does this happen?

The reason behind this is that people are changing, and people's main needs are changing, so the market is changing. When the market changes, what is sold may be different. If you still do it the same way as before, if you can't give customers what they really want, no one will buy it.

So, all these market changes are actually changes in the needs of "people", and the main reasons for changes in people's needs are actually changes in this era, changes in the natural environment, changes in society, and changes in policies and regulations.

If a company wants to seize the needs of customers, it must understand users, changes in the world, changes in society, and changes in policies and regulations.

The above method is to refine the steps to meet user needs, find the most important things, and discover the rules, methods and tools for understanding customers.

Refining experience and upgrading it to a system, a theory, and even a philosophy constitute the main content of one's own business operations.Digital Intelligence Business Exchange is a "business exchange" system that has studied the integration of production and consumption for 22 years. Tao = (Exchange Business + Digital Intelligence Exchange Business) textbook, law = common prosperity 4.0, technology = digital intelligence business exchange APP, device = mobile phone, live broadcast, self-media, potential = physical factories and stores, which constitute the main content of the business exchange system, improving capabilities and resource integration for each participant.

(Text/Xu Chenggong 2022.12.30 Shenzhen)