cross-border overseas industry will have different hot spots and changes every moment. So what will be the trends in the overseas industry during the 2022 World Cup?
1, Google One of the most frequently searched words in November is "2022 World Cup results"
Around the Qatar event, one of the most searched words on Google in November was "2022 World Cup results". Among the teams with the most searches, Argentina and Portugal are the most popular, followed by Brazil. Among the most watched football players, Messi , Cristiano Ronaldo and Neymar rank in the top three.
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1. Single-day sales increased 4 times! The "World Cup" of cross-border e-commerce is still going on
Although the Qatar World Cup has come to an end, for cross-border e-commerce sellers, the "World Cup Feast" is still going on. According to a report by " Securities Times " on December 19, after Argentina won the championship, the sales of Argentina flags on the platform suddenly increased, up 4 times compared with last week's daily sales, and the number of store visits also increased 8 times. On Amazon , the recent sales of World Cup-related products have been performing relatively well, and their rankings have grown explosively. According to Google Shopping Trends, the popularity of the keyword "messi" has been rising since the World Cup started, reaching its peak a few days before the final. In addition to the traditional best-selling products of the World Cup, the new top item of this year's World Cup is the star card .
2. Messi's No. 10 jersey is out of stock globally
According to news on December 19, the Argentina team led by Messi is aiming for the third World Cup, and the "Messi Economy" is becoming popular around the world. His No. 10 jersey and golden sneakers have been sold out in the brand's official store. In some unofficial stores on a second-hand platform, fan version jerseys without Messi's number are sold for 1,200 yuan, Messi's golden boots are sold for nearly 10,000 yuan, and some golden sneakers in sizes such as 41 and 44 cost close to 10,000 yuan a pair.
3. The catering and other service industries in the Middle East are growing rapidly.
The hosting of the Qatar World Cup has brought an influx of tourists from all over the world. The arrival of these tourists has not only greatly promoted the development of catering, accommodation and other service industries. Across the Middle East, Qatar is expected to have the third-highest growth rate in arrivals in 2022, with approximately 1.4 million people entering Qatar.
Foodservice establishments are expected to grow 4.7% between 2021 and 2022 as consumers dine at chain restaurants, hotels and other venues. Beer, the largest category, has seen the strongest growth, accounting for 75% of retail sales.
pictures come from the Internet
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