VRAR Planet
Recently, the first flagship store opened in the Klang Valley Center in Malaysia was officially opened. The store is located in the prosperous location of the Sunway Pyramid. The flagship store is divided into four experience areas: gaming, fitness, entertainment and social networking, and customers can experience the PICO VR all-in-one scattered throughout the store.
, coincidentally, at the VRdays exhibition held in Rotterdam, Netherlands on November 30, Dapeng VR officially revealed the new 6DoF VR headset for the consumer market to overseas PCVR players, and began to accept bookings from overseas users. As soon as the news of the official release of Dapeng VR E4 was released, it attracted the attention of overseas media and VR enthusiasts.
As global VR/AR products enter a period of rapid expansion, domestic VR/AR products have quickly gained popularity in the global VR/AR market with their excellent performance and affordable prices, and have improved their competitiveness in the global market.
plus the overseas layout of domestic VR/AR manufacturers such as PICO and Dapeng VR, representing the rise of domestic VR/AR manufacturers, and also representing the official start of the "going overseas" battle between domestic VR/AR manufacturers.
VR/AR Market Interpretation
Rise of domestic VR/AR manufacturers
In the 2022 V2 version of IDC "Global Augmented and Virtual Reality Spending Guide" released by IDCh, IDC predicts that the total investment scale of global augmented and virtual reality (AR/VR) in 2021 is close to US$12.54 billion, and is expected to increase to US$50.88 billion in 2026, with a five-year compound growth rate (CAGR) of 32.3%. The
IDC research report shows that China's AR/VR market growth rate ranks first in the world in recent years. According to IDC's forecast, the annual compound growth rate (CAGR) of China's AR/VR market will reach 42.2% from 2021 to 2026. In 2026, China's total AR/VR investment scale will exceed US$12 billion, accounting for 24.4% of the world, and its market size is second only to the United States.
In recent years, my country has successively introduced a number of VR/AR industry-related policies, covering many aspects such as industrial planning, information planning, and industrial integration, and actively promotes the innovation and development of VR/AR technology.
In November this year, the "Action Plan for the Integration of Virtual Reality and Industry Applications (2022-2026)" was jointly released by five departments including the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the State Administration of Sports , and the State Administration of Sports . In accordance with the development goals of the "Action Plan", by 2026, virtual reality will be used on a large scale in important economic and social industries. The overall scale of my country's virtual reality industry (including related hardware, software, applications, etc.) will exceed 350 billion yuan, and the sales of virtual reality terminals will exceed 25 million units.
With the maturity of domestic VR/AR technology and the development of application innovation, coupled with the support of relevant policies, the domestic VR/AR market size will continue to grow and the market space will increase. Intuitively, the number of manufacturers entering the market has increased significantly compared with previous years, and manufacturers such as PICO, Dapeng VR, Rokid, and Nreal have successively deployed in overseas markets.
Domestic VR/AR manufacturers accelerate their "going overseas" layout
In this regard, VRAR Planet summarized the overseas layout of several domestic VR/AR manufacturers.
PICO
As PICO was officially incorporated into ByteDance, PICO's globalization process also pressed the acceleration key. In September this year, PICO officially announced the brand upgrade and established the Byte XR business line based on the original business. In addition, the brand has successively set up offices in Europe, Japan, South Korea and other regions to actively expand the international market. In order to meet the international business needs of the brand, PICO Sans also supports multiple languages such as Simplified Chinese, Traditional Chinese, Japanese, Korean, English, German, French, Dutch , Spanish and other languages.
At this year's PICO 4 domestic press conference, PICO President Zhou Hongwei announced: "Since PICO joined Byte, it has opened up overseas markets and has been listed in Europe, Japan, South Korea, and Southeast Asia, a total of 18 countries and regions."
At the press conference, PICO announced that it plans to start PICO 4 in 13 European countries, as well as Japan and South Korea in October, and plans to launch in Singapore and Malaysia later this year, but no plans to launch in the US market have been disclosed. This is after PICO Neo 3 Link first went overseas in Europe in April this year, PICO has taken a step further toward overseas markets.
With the official opening of PICO's first flagship store in the Klang Valley Center in Malaysia recently, PICO has also pressed the acceleration button to open up overseas markets.
DaPeng VR
DaPeng VR (abbreviated as DPVR), founded by Chen Chaoyang and his team in 2015, is an internationally leading full-stack XR technology and product company that integrates software and hardware. It is committed to building the infrastructure of meta-universe and creating more efficient interactive content and forms in it. Its customers cover more than 40 countries overseas and serve 13,000 developers around the world.
In addition to the domestic market, Dapeng VR has also achieved good results in the international market. According to Counterpoint data, Dapeng VR ranked top 5 in the world in overseas shipments in the fourth quarter of 2020. The business territory has extended to more than 40 countries and regions. Among them, in many countries such as Singapore, Malaysia, and Japan, Dapeng VR's business accounts for as much as 30%. VRAR Planet once gave a detailed explanation of Dapeng VR in "Sharp Review | Completed financing of by , Dapeng VR finally remembers to focus on the global C-end market".
This time, at the VRdays exhibition held in Rotterdam, Netherlands on November 30, Dapeng VR officially revealed the new 6DoF VR headset for the consumer market to overseas PCVR players, and began to accept bookings from overseas users. The official price of the Dapeng VR E4 is available overseas has been finalized at $549, and the early bird price of the first 2,000 units purchased from November 30 to December 31 is $499.
As for the new product release in China, according to the official website information, the Dapeng E4 new product launch conference will be launched online at 19:00 on December 20. Interested friends can watch it regularly.
Nreal
According to Nreal official introduction, Nreal leads the world in the revolutionary AR transformation and is the only company to launch consumer-grade AR glasses worldwide. Recognized for its outstanding display technology and product design, Nreal has now established partnerships with more than 10 world-renowned operators and has brought its products to 6 countries.
Although Nreal is a Chinese brand, it chose South Korea for its first commercialization in the world and has always taken the overseas route.
In this regard, Xu Chi, founder and CEO of Nreal brand, once revealed in an interview with relevant media, "The reason why the first commercialization choice was in South Korea is because South Korea has always been the forefront of the world in commercialization innovation in the communications industry. Whether it is broadband or 3G and 4G at that time, they have achieved rapid popularity and promotion. China is not the fastest start, but the acceleration is often very fast. Therefore, Nreal must make sufficient preparations before making efforts in the Chinese market."
During this World Cup, in order to allow Chinese fans to experience the momentum of Lussel Stadium and the passion of the football event, Nreal joined hands with the Qatar Tourism Bureau to Nreal on the occasion. The "Teleport shuttle door" application of Air Glasses AR space has built an Qatar football theme room, and the 3D-scale recreates the Lucerne Stadium, and uses AR technology to "move" the Lucerne Stadium back to China.
In addition, in May this year, Nreal and BT operator EE announced that its Nreal Air AR glasses will be available in the UK market on May 20. The UK has become the sixth overseas country for Nreal to commercialize. British consumers can purchase them through EE's official website and offline stores.
Rokid
Rokid was founded in 2014. It is a product platform company focusing on human-computer interaction technology. It was founded by Zhu Mingming, former head of Alibaba M Studio. So far, Rokid has completed 9 rounds of financing, and the investors include investments from many top institutions such as IDG Capital , Temasek , Credit Suisse, and other companies. Partners include State Grid, PetroChina, China Telecom , BYD and other companies.
According to relevant information disclosure , Rokid has reached more than 70 countries and regions around the world. In December 2021, the Rokid Air, the consumer-grade AR smart glasses, was officially launched for just 3 months. It has steadily occupied the top AR sales list in multiple domestic and foreign channels such as KICKSTARTER, Amazon , Tmall , hrefore, causing people to discuss the consumer-grade meta universe.
During Amazon’s annual Prime Day membership day (July 12-13), AR glasses brand Rokid logs into the North American market with the help of Amazon platform. After Amazon Member Day ends, Rokid will continue to sell BirdBath solution AR glasses Rokid Air to consumers in North America.
HTC
HTC is a company that is very good at grasping the trend. In recent years, it has shrunk its front line to the VR and AR tracks. In recent years, HTC has been continuously making arrangements for hardware, software and content in the VR field. As early as MWC 2015 in 2015, HTC announced that it would cooperate with the game company Valve to launch a gaming virtual reality helmet device Vive, and began to officially enter the virtual reality device market. On February 29, 2016, the VR device "HTC Vive" was the first to launch limited pre-sales for 24 countries and regions around the world, including China.
public information shows that HTC's official website currently has VIVE Flow VR glasses, VIVE Focus series VR headsets, VIVE Pro series professional PC-VR, and VIVE Cosmos series headsets. HTC's VR products have a wide coverage range, which is suitable for the needs of most VR device users at present.
In September this year, HTC VIVE became the official partner of the 77th Venice International Film Festival. HTC Vive's official VR application store VIVEPORT holds an online film festival VR unit screening during Venice International Film Festival . Audiences can experience the virtual reality works of the Venice International Film Festival for free without leaving home.
In addition, in October this year, the VIVERSE team, which developed the metacosmic ecosystem under HTC, joined hands with e& (formerly Etisalat Group, UAE Telecom Group) to create e& metacosmic and solutions (e& Universe) using VIVERSE technology to expand metacosmic business opportunities.
summary
In addition to the overseas layout of the above-mentioned domestic VR/AR manufacturers, under the VR game boom, although domestic VR games are not yet popular on mainstream game platforms such as Steam, many domestic manufacturers have begun to make layouts. In addition, Lianjia has recently launched overseas VR house viewing projects, which have been launched in three countries: Japan, Thailand and Australia, covering Tokyo, Osaka , Bangkok , Melbourne and other popular overseas property cities. There are many similar cases.
With the "going overseas" of many VR/AR manufacturers, it not only indicates that the turning point of the VR/AR explosion has arrived, but also makes China's pace of moving towards the global market more solid and powerful.
text/Vivi
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-