[CNMO News] On December 7, Apple announced an upgrade to the App Store, adding 700 new price ranges and new pricing tools for developers, allowing developers to more easily set prices for App Stores in different countries and regions, manage foreign currency exchange rate changes, etc. Since 2023, all developers will have access to more flexible pricing rights.
App Store
It is understood that after the App Store is upgraded, all developers can choose to price among 900 price levels, which is nearly 9 times more than before. The 900 price ranges include 600 new optional price points, and another 100 high-priced price points that can be obtained through application. Taking China as an example, the lowest price of paid apps in the future is only 1 yuan, and the highest is 74,999 yuan.
App Store price range
App said that the newly announced tools will be launched one after another from today to 2023. Apple will also update pricing based on the public exchange rate information provided by financial data institutions to ensure that the pricing of in-app purchases remains balanced in all stores. Currently, developers can adjust their pricing at any time according to changes in taxes and foreign currency exchange rates. In addition, developers who start paid apps and in-app purchases will be able to set pricing in their region in 2023, which will not be affected by automatic pricing adjustments.
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