2022, with the repeated recurrence of the epidemic, various secondary crises of real businesses have once again brought huge impact.
Nowadays, the loosening of policies in various places indicates that the epidemic is about to end. In the future, our economic activities will surely become normal.
But even so, my country's physical business has actually experienced a "big reshuffle".
So, as the real "post-epidemic era" approaches, how can physical businesses that have been deeply rooted in the face of the pain and have been deeply rooted in the past many years be saved?
In fact, to this day, many offline physical businesses have built their own online platforms. As for the consumer side, online malls are already standard. Even virtual spokespersons, meta-universe interaction, digital NFT, etc. became popular last year, and it can be said that what is going on is in full swing.
However, with the destruction of previous waves of epidemics, many online malls seem to have been shut down.
In fact, not long ago, the director of Swire Real Estate's retail business, Han Zhi once shared a concept: 15 minutes ultra-micro city. This so-called "15-minute super-micro city" is actually to create a city where residents can meet everything they need by walking or riding a bicycle within 15 minutes.
In layman's terms, it means linking business with people's daily lives in order to form a strong binding.
In fact, this concept was first proposed by the 2021 Ober Award winner - Paris urban planner .
The long-term impact of the epidemic has made us feel that this so-called "15-minute convenient living circle" may be the best solution for everyone's current and future urban development. The business opportunities include community commerce, retail supermarkets, vegetable markets, etc.
The recent outbreak of the coronavirus black swan event has led to the closure of schools and offices, clearing public transport and, in some cases, limiting residents to small areas around their homes.
But, given the motto of "Never waste a good crisis", it is these limitations that provide urban planners with an opportunity to mature and rethink how we can reorganize our cities in a more ecological and sustainable way.
It is undeniable that future trends like "15-minute city" have brought new challenges to physical businesses, but have also spawned new consumer opportunities.
online and offline business have given rise to digital empowerment of online and offline integration and contactless delivery, and implemented differentiated layout for commercial outlets in old communities, newly built residential areas, and urban-rural fringe communities. Matching the number and consumption habits of community residents, predicting the consumption habits of the target population, and marketing and communication according to people's preferences can maximize the effect of "1+1 is greater than 2". At the same time, it can further reduce costs and increase efficiency in the urban business circle, and perform refined management of .
In the post-epidemic era, with the advancement of digital technology and the torrent of experiential consumption, business-related companies should not only grasp the characteristics of changing consumer demand, but also have a keen sense of business, insight into future business development and changes, and rely fully on digital technology to innovate and upgrade consumption scenarios and service capabilities, bringing consumers new services and scenario experiences.
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