□ Intern reporter Yan Li, this newspaper, In the hot market for convenience food, a large amount of capital has poured in, and various Internet celebrity foods are emerging one after another, putting forward new requirements for the development of the convenience food industry.

□ Intern reporter Yan Li

In the hot market for convenience foods, a large amount of capital has poured in, and various types of Internet celebrity foods are emerging one after another, putting forward new requirements for the development of the convenience food industry. From hand-rolled noodles to automated production of noodles , from fried instant noodles to non-fried steamed noodles, from frozen dumplings to microwave dumplings that only require a few minutes of "ding" these seemingly simple convenience foods are the development and breakthroughs of science and technology, the day and night of scientific researchers, and the continuous support of the spirit of craftsmen.

The 20th National Congress of the Communist Party of China proposed that it is necessary to adhere to the principle that science and technology are the primary productive force, talents are the primary resource, and innovation is the primary driving force. In-depth implementation of the strategy of building a country with science and education, , , tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. tc. t Accelerate the construction of national strategic talent forces, and strive to cultivate and create more masters, strategic scientists, first-class scientific and technological leaders and innovation teams, young scientific and technological talents, outstanding engineers, craftsmen of major countries, and high-skilled talents.

Innovate, technology and talents. As a convenience food company, how to inherit and carry forward the spirit of craftsmanship has become an issue that the industry needs to think deeply about. On November 30, during the dialogue between the R&D directors at the 22nd China Convenience Food Conference, many experts conducted in-depth discussions on the connotation and practical topics of craftsman spirit in product research and development of convenience food industry. The dialogue session was co-chaired by Tan Bin, chief researcher of the Science Research Institute of the National Food and Material Reserves Bureau, and Professor Shen Qun , School of Food Science and Nutrition Engineering, China Agricultural University.

Dry one line Love one line

In the convenience food that blooms with flowers, the practical steps of the craftsman spirit can be seen everywhere. "Doing one line, loving one line, and exploring one line" reflects not only personal pursuits, but also the precipitation of convenience food companies over the past decades or even decades.

Nissin Food, as the inventor of instant noodles, has sold well for decades with a flavor as its core product, and the innovative development of the enterprise cannot be separated from the support of the spirit of craftsmen. CDO Yoshitori Fujimoto, executive director and chief research and development officer of Nissin Food Co., Ltd., said that "Food Creation is the world" is Nissin Food's business philosophy, which refers to "creating food" through new ideas and technologies to create innovative products and make contributions to the world. In terms of product health and nutrition, Nissin Food actively promotes technological innovation to solve the problems that products have in reducing salt and reducing saturated fatty acids . "This year, the fully nutritious meals of Nissin Food are on sale on the market, and the calories, salt, sugar, fat, protein, , etc. of the product are controlled. The emergence of fully nutritious meals is to 'create food', contribute to the world, and provide safe, delicious and beneficial food to the world. This is also the practice of the craftsman's spirit." Fujiro Ritsuto said.

Tianjin Chun Biological Technology Group Co., Ltd. General Manager Hao Xuecai believes that the spirit of craftsmanship is the core soul of product innovation. In the process of practicing the spirit of craftsmanship, enterprises cannot do without precise goals, perseverance, and meticulousness of striving for excellence. "For 30 years, we have always kept our original aspirations in mind, remembering the corporate mission of adding flavor to people's lives and providing delicious enjoyment, and are committed to building Chunfa Group into an advanced enterprise for world-class salty food ingredients. On the road to realizing the corporate vision and mission, the craftsman spirit is an indispensable part. One of the cores of the craftsman spirit is to have meticulousness in pursuing excellence. The entire product development process is like a grain of rice, from the initial harvesting, drying to dehulling, separation, and until the final emergence of fine rice, every link and every action must be rigorous and meticulous, and strive for excellence. Only in this way can we develop products that satisfy customers." Hao Xuecai said.

The convenience food industry's high-quality development is inseparable from product innovation and the guidance of standards and regulations. General Mill Director of Innovation, Technology and Quality of China Region Li Mingdeng believes that in the process of product research and development, the formulation and implementation of relevant standards also demonstrate the spirit of craftsmanship.The standard of a product is not that the more indicators the better, but that the company needs to grasp the key indicators. For example, a company has developed a spicy dumpling. Consumers are concerned about the spicy, masturbation, and the grit of the dumpling skin. At this time, the company needs to put these indicators into the standard. When implementing the standards, you must also pay attention to seriousness. Whether it is raw material standards, process standards, or finished product standards, strict implementation reflects seriousness. In short, the practice of standards in the spirit of craftsmen is reflected in the word "strict". Standards must be rigorous when formulated and implemented so as to continuously meet the changes in market development needs.

Tan Bin, chief researcher of the Science Research Institute of the National Bureau of Food and Material Reserves, believes that the spirit of craftsman is actually a kind of responsibility and responsibility. In the process of product research and development, concentration is the key to the spirit of craftsman, standards are the cornerstone of the spirit of craftsman, precision is the purpose of the spirit of craftsman, innovation is the soul of the spirit of craftsman, pursuit of perfection is the realm of the spirit of craftsman, and human nature is the core of the spirit of craftsman.

New Era New Connotation New Action

Changes in the world, changes in the times, and changes in history are unfolding in unprecedented ways. Today, the contemporary connotation of the craftsman spirit has long surpassed the craftsman group and extended to a wider range of industries and groups. Faced with these new and ever-developing changes, the convenience food industry has also changed, and enterprises are constantly balancing the relationship between "craftsman spirit" and "changing with the times". Specifically in the development of enterprises and the research and development of products, the connotation of craftsman spirit is also constantly enriching.

In the view of Sun Yingbei, Commercial Director of Cargill CSST and General Manager of Beijing Factory, the craftsman spirit emphasizes the value orientation of concentration, continuity and excellence, while keeping pace with the times emphasizes the behavioral patterns of flexibility, innovation and rapid response. "Craftsman spirit" and "changing with the times" are different value orientations. Different companies may have different focus in different development stages and fields. Enterprises should focus on craftsmanship in their areas of focus and their own core competitiveness, continue to deepen their strengths and target markets, make this field bigger and stronger, and strive for excellence. Similarly, while focusing on its own development, enterprises must also understand external market dynamics and continuously innovate and make breakthroughs in product structure, marketing model and supply chain to adapt to environmental changes.

"We believe that in the development of a product, we must grasp the history of the product, and make a correct judgment that 'this part must not be changed''this part can be changed in combination with the times'." Kenji Sato, director of the health business of the sales headquarters of Cupi (China) Co., Ltd., said that Cupi Group has always aimed at developing products that can touch customers. The entire development and manufacturing process of baby food embodies the spirit of craftsmanship, and Cupi continues to devote this emotion to the creation of all products. With the changes of the times and the development of regions, the types and formulas of Cupi's products have been adjusted accordingly, but Cupi's spirit of strict selection of raw materials such as "no high-quality raw materials, there will be no high-quality products" has been implemented throughout and passed down from generation to generation. Consumers will judge the taste and quality of the product based on the brand. Companies must fully understand this fact during the product design stage (R&D period) to create high-quality products.

gradually makes a handful of low-end noodles into high-end gifts. The company uses the spirit of craftsmanship in the process of product research and development to achieve the transformation of products from quality to art, culture and even product art. Zhou Xiaoling, deputy director of R&D of Chen Keming Food Co., Ltd., said that both the noodle technology trip in Japan and the raw materials trip in Australia have brought great inspiration to R&D personnel. When developing products, R&D personnel combined the learned technology with domestic handmade dough technology to break through the limitations of the existing dough kneading process. They used high water-dough kneading technology, vacuum rolling and kneading, like hand-rolling, forming elastic and shiny dough, and developed a transparent, elastic and smooth soft elastic noodles, bringing the quality of the noodles to a new height."Although the breakthrough has been made, the people of Keming Craftsmen are still moving forward, unremittingly combining science and technology with traditional food craftsmanship to provide consumers with more safe, nutritious and delicious food. This is Keming's craftsman spirit." Zhou Xiaoling said.

focus reflects consistency, standards reflect meticulousness, and adaptability reflects follow the trend. Shen Qun, professor at the School of Food Science and Nutrition Engineering, China Agricultural University, said: "The innovative development of the industry cannot be separated from the whole investment of enterprises, but it is even more inseparable from down-to-earth R&D personnel. In the Internet era where traffic is king, it is commendable to be able to abandon impetuousness and study a certain technical problem lonely and is also a foundation that must be laid in the high-quality development of the industry."