Cover News Reporter Yi Yili
"Good scenery in the countryside, new consumption of e-commerce" In order to accelerate the cultivation of new momentum of industrial development, promote the high-quality development of e-commerce , further exert the initiative and creativity of e-commerce, and activate the development potential of rural e-commerce, the 2022 China (Chengdu) Mobile E-commerce Annual Conference and Rural Live E-commerce Festival (hereinafter referred to as the "Annual Conference") hosted by Chengdu Municipal People's Government and Sichuan Provincial Department of Commerce and hosted by Chengdu Municipal Bureau of Commerce , hosted by Chengdu Municipal Bureau of Commerce , and hosted by Chengdu Municipal Bureau of Commerce , was held in Chengdu from December 2 to December 5.
focuses on the industry "building a circle and strengthening the chain"
"2022 Chengdu e-commerce enterprises TOP list" released
At the launch ceremony of the annual meeting, Douyin , Weibo , Hema, Vipshop and Meituan relayed to release the 2022 Chengdu e-commerce consumption data, outputting consumption highlight data and TOP list, multi-faceted showing the vitality and strength of Chengdu's digital consumption.
Chengdu, as the first batch of national e-commerce demonstration cities in my country, has emerged a large number of excellent e-commerce brand enterprises in the rapid development of its e-commerce industry for more than ten years. In order to promote e-commerce enterprises to go further in the new opportunity period, cultivate more e-commerce brands, and encourage more entrepreneurs to bravely explore new tracks, the Chengdu E-commerce Enterprise Association, together with a third-party data evaluation agency, released the "2022 Chengdu E-commerce Enterprise TOP List".
list covers the e-commerce industry upstream and downstream industrial chain , many important market entities . Specifically, Sichuan Toutiao Technology Co., Ltd. , Chengdu Rainbow Electric Appliances (Group) Co., Ltd., Chengdu Jiwei IoT Group Co., Ltd. , Yijiu Yijiu Liquor Platform Technology Co., Ltd., Chengdu Ganshi Culture Media Co., Ltd., etc. were listed as the "Annual Industry Innovation Award"; Chengdu JD Century Trading Co., Ltd., Vipshop (Jianyang) E-commerce Co., Ltd., Chengdu Sankuai Technology Co., Ltd. , Chengdu Hema Fresh Network Technology Co., Ltd. , etc. were listed as the "Annual Outstanding Contribution Award"; Sichuan Fengji Ecological Agriculture Development Co., Ltd. ( Huang Tianwan ), Chengdu Simeizi Clothing Co., Ltd. (Simeizi), Sichuan Guangliang Brewing Co., Ltd. (Guangliang) and others were shortlisted as the "Annual New Brand Award".
As one of the major awards on the list, the "Annual E-commerce Pioneer Award" was awarded to Liu Yuan, Yang Tiancai , Xu Yongxiang, Pujiang E-commerce New Business Base, Jinniu District E-commerce Live Industry Base, Chengdu-Chongqing (Jianyang) Agricultural Products E-commerce Live Base, Sichuan Cainiao Yigou Supply Chain Management Co., Ltd. and other individuals and enterprises that have made outstanding contributions to e-commerce empowering the agricultural industry. The main evaluation indicators of
"Annual E-commerce Pioneer Award for Aiding Agricultural" are: serving local agricultural products, conducting online sales of agricultural products and reaching a certain transaction scale, having relevant successful cases, and making outstanding contributions to improving and driving the branding and digital development of local agricultural industries. "A relevant person in charge of Chengdu E-commerce Enterprise Association introduced.
Take Pujiang E-commerce New Business Base as an example. By integrating the county's advantageous e-commerce resources, building platforms such as industry, technology, finance, and talents, supporting e-commerce public services, incubation of online merchants, talent cultivation and other functions, it has successfully created an online merchant incubation base and e-commerce service cluster area, and has settled in and served more than 100 e-commerce entities.
Chengdu Rural E-commerce Opportunities List "out"
releases opportunities for industrial cooperation of billions of
Nowadays, " Internet + agricultural " has become the new normal, and rural e-commerce has also provided new ideas for empowering agricultural modernization and activating agricultural industrial transformation. As the most eye-catching link of this event, the "2022 Chengdu Rural E-commerce Opportunities List" has also been released, releasing the opportunities for industrial cooperation of billions of rural e-commerce, covering the upstream and downstream of the e-commerce industry, .
is like Chengdu Oying Power E-Commerce Co., Ltd., a representative enterprise in the field of digital life services. It has served more than 3,700 catering companies, e-commerce and digital transformation . Next, it will focus on providing omni-channel private domain e-commerce system, member precision marketing middle platform system, chain store new retail management system, vertical industry SaaS e-commerce system and other products and technical services for the distribution and retail circulation of consumer goods.
Shuiyin Sangtian Ecological Agriculture Co., Ltd. will further focus on attracting storage enterprises and digital supply chain enterprises, build a live broadcast base for characteristic industries, carry out rural e-commerce training, and create a consumption scenario for integrated culture, tourism and sports.
reporter learned that this list of opportunities focuses highly on the e-commerce and platform transformation of traditional agricultural industries, and a large number of emerging e-commerce carriers have emerged.
is like the Changde Live E-commerce Base of Xindu District . It has more than 300 cooperative manufacturers, more than 200 live/e-commerce merchants, nearly 100 anchor training and incubation, with a total annual sales of 1 billion, helping 60 companies achieve online sales. In the future, the base will also deepen the construction of rural smart logistics system in conjunction with SF Express and ZTO to provide logistics services and warehousing services for upward agricultural products and downward industrial products.
The Chengdu-Chongqing (Jianyang) Food E-commerce Resource Service Center operates multiple government specialty restaurants and multiple well-known Sichuan local brands. Currently, it can provide brand merchants' live broadcast base services, brand merchant platform store agency services, agricultural enterprise e-commerce consulting and planning services, live broadcast sales services and anchor incubation services.
Chengdu e-commerce has been maintaining steady progress and rising against the trend, and the e-commerce industry has produced fruitful results. In order to strengthen the precise docking of all links of the industrial chain, the annual meeting held a supply, demand, production and sales docking negotiation meeting at the same time, and witnessed the promotion of 42 projects with Chengdu e-commerce public service platform, live broadcast base, etc. as the signing projects. The categories of signed projects include MCN agency broadcasting, supply chain warehouse building, merchant settlement, etc., of which 3 representative projects participated in the on-site signing.
E-commerce marketing "big names" gathered in Rongcheng
Focusing on cutting-edge trends in e-commerce and new paths to help farmers
One of the major features of this annual meeting is "leading training with the society". Representatives of enterprises, bases and institutions in the rural e-commerce field across the country initiated a "down-to-earth" and "pure dry goods" online open class. Focusing on platform empowerment, brand planning and traffic passwords, focusing on new trends in e-commerce development, and exploring new paths for e-commerce to help farmers and empower rural revitalization.
Liu Hui, director of JD Consumer and Industrial Development Research Institute, gave a keynote speech on " digital and intelligent marketing to help the internationalization, branding and professional development of agricultural products." Yangcheng Lake Hairy Crab e-commerce brand consultant Yang Guozhou focused on "new paths for regional characteristic product brand planning, creation, promotion and product marketing".
At the same time, senior e-commerce industry players such as Jiang Hao, deputy general manager of Vipshop Southwest Logistics, Gan Tian, head of Weibo's regional business planning, and Jing Yuning, head of Hangzhou Live E-commerce Base, discussed the current cutting-edge trends in the development of e-commerce from different dimensions, and how to further help rural industries revitalize and precise talent cultivation.
Uninterrupted live streaming promotional activities are launched
set off a new round of agricultural product consumption craze
It is worth mentioning that while offline and online exchanges are being carried out, a series of live streaming promotional activities are also launched simultaneously.
html From November 2 to 5, 23 districts (cities) and counties in Chengdu jointly launched an uninterrupted live broadcast of agricultural products on Douyin. The reporter learned from the organizer that the content of uninterrupted live streaming of goods revolves around agricultural product categories such as grain, food, tea, etc., and the strength of goods such as Yang Tiancai and Xiao Jiujiu joins, making the good things in the fields within reach. During theevent, many companies and institutions brought unique agricultural products to the majority of consumers, such as Pujiang Eimeng, Pixian Douban, Chongzhou mulberry leaf eggs, authentic hot pot base, etc.
talked about the essence of this annual meeting, and the relevant person in charge of the organizer said, "In the critical opportunity period of Chengdu's creation of an international consumption center city, e-commerce plays an important empowerment role, which will help further promote consumption transformation and upgrading, further activate the vitality of the agricultural product consumption market, and promote higher-quality development of the regional economy. We also hope to use this annual meeting to build a platform that gathers high-quality e-commerce resources, and while setting off a new round of consumption boom, it will promote more results in Chengdu."
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