Black Friday e-commerce sales rose 2.3% over the previous year to $9.12 billion, according to Adobe Analytics. Black Friday sales also grew after Thanksgiving online sales rose by 2.3%. Electronic devices were the most popular by product category, with sales soaring 221% from the October average. Toys are also very popular with shoppers. Game consoles, drones, Apple MacBooks and Dyson products have also attracted consumer attention. Today, many consumers prefer flexible payment methods when fighting inflation . Compared to last week, the “buy first and pay later ( BNPL ) method increased by 78%, and such sales jumped 81%.
25 Japan said: "In previous years, this was a place where shoppers compete for parking spaces, but there was no problem finding parking spaces this year." In New York, New Jersey, Maryland, , the atmosphere of shops in the eastern United States including Virginia is conveyed in this way. “It looks like shoppers are paying for their necessities,” he said, and there is no urgency to close the store or fight for items. Despite the largest shopping season in the United States, Black Friday, fewer Americans are heading to shopping malls than in previous years.
As the pandemic has caused a rapid increase in the number of non-face-to-face shopping, the worst inflation in 40 years has hit the U.S. economy, which seems to have worsened consumer sentiment. At the American Dream Mall, a mega-mall shopping center in East Rutherford, New Jersey, there were few customers in line outside the store that day. Rainy weather is also bad for shopping.
Jimena Silva (23), who works at a Target store in Raleigh, North Carolina, said it often rained there, and “there are still only about 20 customers checking out by self-service between 6 and 8.” 35 Miguel Martinez visited a Target store in Chicago’s North Side around 9 a.m. Say, “It’s like a working day,” and says the store is quieter than expected.
In addition, the main shopping districts in New York City, which rained this morning, were relatively calmer than in previous years. Residents and tourists line up at Macy's in New York from 5 a.m., but it is understood that the number is not as large as expected. Of course, there are many areas with crowded offline stores, but the overall atmosphere is not as expected. After overcoming the COVID-19 crisis, face-to-face shopping will fully recover. The actual purchasing power of consumers has weakened by soaring prices and the aftermath of the pandemic, and the fact that major companies hold large discount events throughout the fall to spread shoppers are also considered the reason for the relative calm of Black.
Friday. Recently, the National Retail Federation ( NRF ) estimates that a record 166.3 million people plan to shop between Thanksgiving (November 24 this year) and Cyber Monday (November 28), but many of them are online rather than offline. It seems you chose to shop. However, growth in online shopping sales is also expected to be restricted due to inflation. According to Adobe Analytics, online shopping sales for Thanksgiving have increased compared to last year. 2.9% increase. This exceeded the 2.5% increase that Adobe Analytics itself predicted. According to Salesforce, online shopping sales on Thanksgiving were US$7.5 billion, up 9% from the previous year. Black Friday online shopping sales are expected to increase by only 1% year-on-year compared with .