On November 24, Interface News logged into Alibaba Asset Platform and found that Yunnan Lancangjiang Wine Industry Group Chuxiong Co., Ltd. (hereinafter referred to as "Lancangjiang Wine Industry Chuxiong Company") suffered a bankruptcy and a reserve price of 114 million yuan, and the target market price was 236 million yuan.
It is understood that this auction requires a deposit of 5.7 million yuan, and the increase is 50,000 yuan. The sale cycle is 3 days, and the time is from 10:00 on December 1, 2022 to 10:00 on December 4. Once someone bids, the change will enter the 24-hour countdown. In addition, the supervision unit is the Chuxiong Prefecture Intermediate People's Court.
As of now, there are no bidders or applicants, but there are about 1,439 onlookers.
Interface News Login Tianyancha to check and found that Lancangjiang Liquor Industry Chuxiong Company once used the name Yunnan Lancangjiang Beer Enterprise (Group) with Chuxiong Co., Ltd., the company has involved a total of 283 cases since 2013. Among them, 18.% of the cases involved were social insurance disputes and 1.4% of the cases were related to the Kunming Branch of China Everbright Bank Co., Ltd. In addition, in all cases, Lancangjiang Liquor Industry Chuxiong Company was the defendant in 86.7% of the cases.
From the perspective of equity structure, Yunnan Lancangjiang Wine Industry Group Co., Ltd. (hereinafter referred to as "Lancangjiang Wine Industry") holds 100% stake in , the company is its major shareholder.
In response, Interface News called the relevant person in charge of Lancangjiang Wine Industry, but received no reply.
As a beer production company, Lancangjiang Liquor Industry Chuxiong Company has also been affected to varying degrees under the production capacity of in the industry.
According to data from the National Bureau of Statistics, from 2010 to 2020, the domestic beer production was 44.9016 million kiloliters, 48.345 million kiloliters, 47.7858 million kiloliters, 49.8279 million kiloliters, 49.3629 million kiloliters, 47.156 million kiloliters, 45.0644 million kiloliters, 44.0149 million kiloliters, 38.0083 million kiloliters, 37.6529 million kiloliters, and 34.111 million kiloliters, respectively. The year-on-year growth rate of was 7.67%, -1.16%, 4.27%, -0.93%, -4.47%, -4.44%, -2.33%, -13.65%, -0.94%, and -9.41%, respectively.
In this regard, industry insiders pointed out that the industry is currently at a polarized development node, that is, national brands represented by China Resources Snowflake and Qingdao Beer are constantly expanding, and regional brands represented by Chongqing Beer and Zhujiang Beer are deeply rooted in the core market and surrounding markets. Against this background, some small wine companies that have led to extremely regionalization may file for bankruptcy or be annexed by large manufacturers in the competitive and cooperative development. The bankruptcy of Lancangjiang Wine Industry Chuxiong Company may be due to the removal of remaining production capacity.
In fact, from the market perspective, Lancangjiang Liquor Industry Chuxiong Company is located in the southwest market where beer brands are highly competitive. Whether it is the leading company China Resources Snowflake, or the regional beer Chongqing Beer, they regard Yunnan, Chongqing and other places as core markets.
China Resources Snow Beer Chairman and General Manager Hou Xiaohai once publicly stated that the current Snow Beer is difficult to shake in the three pillar markets of Southwest , East China and Northeast China. The Central and South market is rapidly rising, and the Northwest market should play a leader for a long time in the future.
"The southwest market has a large demand for beer and is an important market for leading companies to deploy. Therefore, in this area, many small and medium-sized wineries are facing the fate of bankruptcy or reorganization." Industry insiders further pointed out.
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