When consumers are purchasing home appliance products, should they think carefully or do whatever they want? This answer may be completely different for different manufacturers.

At present, consumers are considerate or do whatever they want when purchasing home appliance products? This answer may be completely different for different manufacturers.

On the one hand, as a durable consumer product, the product update cycle is slow, and the market is dominated by stock exchange. Consumers are no longer satisfied that electrical appliances are just an isolated piece of hardware, but are more looking forward to one-stop and all-round scenario services, so they tend to be more selective; but on the other hand, family scenarios are an important part of quality of life, and the quality upgrade trend of branding, high-end and system-based are significant. When encountering scenarios that truly meet family needs, consumers are more willing to pay the order quickly than before.

Recently, a consumer of Huzhou , Mr. Tao, purchased 18 Casarti products at one time, which not only played a certain demonstration role for other users who pursue quality life, but also surprised other consumer brands. Behind Mr. Tao's seemingly "impulsive" consumption behavior, there is actually a code for Casarti to leverage the high-end market for a long time.

Buy not only the products, but also an ideal life

If you want to understand Mr. Tao's consumption behavior of purchasing 18 products at one time, you must first analyze the family needs behind the consumption.

The two sets of townhouses purchased by Mr. Tao have a total of about 700 square meters. The 18 products include 8 kitchen appliances, 5 refrigerators, 3 washing machines and 2 dishwashers. Previously, Mr. Tao had a certain understanding of the Casarte brand, but what really made him determined was the experience of the experience store.

First of all, vision brings the most intuitive experience. Casarti's unique zero-distance flat-inlay technology can be used to zero-inlay on both sides, flat-inlay on the front, full opening on the right angle, and cooling at the front, realizing the kitchen aesthetics of seamless connection between the refrigerator and the cabinets and ; Casarti Connoisseur's kitchen set is not only neat and orderly and easy to manage, but also compatible with complete home design styles such as dining rooms, living rooms, and balcony. This integrated design style has been recognized by Mr. Tao.

At the same time, products equipped with hard-core technology can meet the all-round needs of the family. Mr. Tao purchased a new house for the purpose of living in a big family, and health management is the top priority. Taking the refrigerator as an example, Casarti’s original MSA maintenance and preservation technology can delay food oxidation and continue the vitality of food ingredients; double sterilization and purification of the fresh storage environment, achieving 99.99% efficient sterilization and purification; Casarti refrigerator can also switch in three modes: treasure fresh storage, 0℃ fresh preservation, soft freezing, etc., to create an exclusive storage environment for different ingredients such as tea, seafood, meat, etc. to meet the eating habits of the whole family.

Finally, interconnected scenario services. In the smart kitchen scenario, Casarte refrigerators can realize the active management of ingredients, understand the needs of each family member, and actively provide healthy diet management opinions; turn on the gas stove, the range hood automatically turns on and sense the smoke volume and adjust the wind speed; the hood switch and wind speed adjustment can be voice-controlled throughout the process, and the kitchen air management module can detect the kitchen air environment at all times to avoid the overflow of oil smoke.

What impressed Mr. Tao was the product, and it was the design aesthetics, innovative technology and intelligent services condensed by the product, which together created a modern and quality ideal lifestyle.

is truly high-end, requiring one-stop full-service

Once upon a time, the relationship between consumers and brands stopped at "sales", but now, the beginning of service is only after the product is sold.

In fact, the lack of service is also the reason why many people have not renovated their homes in the past. Taking the most time-consuming kitchen renovation of home refurbishment, a set of renovation plans includes a series of processes such as design, demolition, renovation, and installation, which requires users to spend a lot of time and effort.

In response to this pain point, Casarti launched a one-stop scenario-based service. After Mr. Tao purchased the products, the staff immediately made a complete design plan for Mr. Tao's apartment, and carefully connected the water and electricity and cabinets to ensure the later installation effect. After the electrical appliances were installed, the staff was responsible for teaching Mr. Tao's family basic operations, and the consultant would also teach the products to use three days before moving in. Mr. Tao’s family is very satisfied with this and is currently negotiating for the purchase of TV.

, the "seven-star home-entry service" has been internalized as part of the value of Casarti's brand.By connecting to the Sanyibird platform, Casarti can "customize" solutions for users. Whether it is whole-house renovation or partial renewal, Casarti's service experiencers can regularly come to understand user needs and provide solutions design, installation, replacement, debugging and other services on demand, so that users can worry about the entire process.

In the daily life of consumers using Casarti products, services are also everywhere. On the Sanyibird platform, Casarte relies on food networking and clothing networking to solve users' different needs such as food procurement, origin traceability, ready-to-wear purchase, laundry and clothing protection in one-stop. Taking the smart kitchen scenario as an example, Casarte Kitchen Appliances has reached a cooperation with more than 1,000 food ecosystems. After users purchase pre-made dishes such as roast duck, pizza embryos, they can deliver goods to their doorsteps with a click, and they can enjoy master-level dishes at home.

Casarti's successful experience proves that if you want to achieve a truly high-end brand, you need to think about what users think and what users are anxious about, product technology innovation is needed, and one-stop full-service is needed. Casarti's innovation direction and development space both come from users. Because of this, Casarti's growth and development story is actually Casarti's "user story".

Only by in-depth user insights in the long term can we continuously inject high-end value and growth momentum into the brand.