This year's "Double 11", Ant Group joined hands with the banking industry to help expand consumption. This year, "Double 11" shopping on , Tmall, , Taobao. Consumers can not only use Huabei to install interest-free, but also add new options for bank credit cards and bank credit purchases to install interest-free. Data shows that during the "Double 11" period, nearly 4 million users enjoyed the interest-free installment services provided by 37 banks.
In the past Tmall Taobao "Double 11", the installment interest-free function was mainly provided by Huabei. Now Ant shares this mature scenario marketing capability with cooperative banks. In addition to credit cards, the "credit purchase" service independently funded by banks and other financial institutions has also participated in "Double 11" for the first time, and also supports interest-free installments, becoming a new tool for hoarding that consumers love.
For consumers, interest-free installments can alleviate consumers' financial pressure without increasing shopping costs. It is also an effective financial service support for new citizens who are integrating into a new life. Chongqing Ant Consumer Finance Company's "New Citizen Companionship Plan" continues to pay attention to the needs of new citizens in terms of settling down, employment, entrepreneurship, etc. Among the users it serves during the "Double 11" period, 500,000 new citizens enjoyed interest-free installments.
installment interest-free also helps to enhance consumption momentum and increase merchants' business confidence. On this year's "Double 11", Huabei, credit cards, and credit purchases all support installment interest-free, which has stimulated the enthusiasm of merchants. The number of products supported by installment interest-free on Tmall and Taobao reached a maximum of 100 million, two or three times that of previous years. During the "Double 11" period, hundreds of thousands of merchants achieved transactions through Huabei, credit cards, and credit purchases interest-free installments, an increase of 192% compared with last year's Double 11.
Compared with the past, this year's "Double 11" consumption also pays more attention to the advocacy of rational consumption. Bill Assistant is a tool launched by Huabei in 2021 to advocate rational consumption. With the progress of Huabei brand isolation, not only Huabei users, but also credit purchase users can use this function. During Double 11, 14.3 million users managed their Double 11 bills through bill assistants to avoid impulsive consumption.
This article comes from the financial world information
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