Consumption is the "first driving force" of economic growth and an important "ballast stone" to maintain the stable operation of the economy. In order to release consumption potential, from October 20 to November 13, China Minsheng Bank joined hands with leading e-commerce platforms mainly from JD.com, Alipay, and Douyin to jointly create a special promotional event for "Gathering People's Birthday" 11.11, using colorful instant discount coupons, payment coupons, red envelope rain and other forms, taking into account the strength and fun of discounts, providing consumers with real discounts, bringing more vitality to consumption upgrades, and adding motivation to economic stability.
"Jihui people's birthday" surprise "buy" is great
1 November event from October 20th to November 13th, in the "Jihui people's birthday" 11.11 special promotion event jointly created by Minsheng Bank and JD.com, Alipay, Douyin and other leading e-commerce platforms, various discounts such as first-team payment instantly, random reduction for the whole venue, full payment, full reduction for the installment, 0 handling fee and full reduction, etc.
On the three major platforms of JD.com, Alipay and Douyin, the first-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time real-time Payment random reduction activities will give new and old users a random reduction discount of up to 88 yuan. Paying full discount activities will give consumers a full discount of up to 20 yuan every Sunday during the event. At the same time, Minsheng Bank Credit Card Alipay card binding users have the opportunity to enjoy the 0 handling fee for Taobao APP installment, and have the opportunity to enjoy a 20 yuan discount for a single order amount of over 300 yuan and a 50 yuan discount for over 1,500 yuan. In addition to the many discounts on
, "Jihui People's Birthday" also ignited the 11.11 online shopping atmosphere through more interesting interactive methods such as red envelope rain, interactive questions answering, and live broadcasts. For two consecutive nights at 21:00 on October 31 and 20:00 on November 1, Minsheng Bank's single red envelope of 250,000 yuan was raining continuously. Users can log in to the JD APP to grab the maximum payment coupon of 88 yuan, and can also participate in live answering questions. At 20:00 on November 6, in the live broadcast room of "Who is the Beijing-English Interactive Question Answering" jointly named by Minsheng Bank, we participated in the limited-time answering questions. The points redemption will be exchanged for 5 to 50 yuan for the JD payment coupons to monetize knowledge. In addition to multiple discounts and fun activities, the 11.11 special event of "Gathering and Benefiting People's Birthday" will also bring continuous surprises. From November 1 to November 15, Minsheng Bank credit card customers will spend on Suning.com , Pinduoduo, and Vipshop , and all have the opportunity to enjoy full discounts. In addition, from October 20 to November 13, Minsheng Bank’s debit card or credit card users will have the opportunity to receive JD payment coupons for alcohol and home products with a discount of 10-30 yuan or 111.1 yuan or 120 yuan or 1.5 yuan on the JD platform. The payment coupons support cash deduction.
Open Economy Helps Promote Consumption and Stabilize Economy
With the rapid development of digital economy , financial services have gradually penetrated into multiple scenarios. The open model has become an important development trend in the banking industry and has shown the characteristics of "symbiosis and win-win". Under the open mode of
, banks aggregate and link information service providers, payment service providers, e-commerce companies and other partners to integrate the business ecosystem and provide services in a way that is closer to the lives of individual consumers, jointly build an open ecosystem for complementary advantages and win-win development, and penetrate financial services into the daily use of platform users, thereby building a comprehensive financial service pattern, so that financial services are within reach and everywhere.
At present, under the development of the digital economy, online retail consumption is not only a concrete product of the deep integration of digital technology and the real economy, but also an important force in stabilizing growth, leading employment, protecting people's livelihood and promoting consumption. Based on the strategic positioning of "agile and open bank", Minsheng Bank focuses on online retail consumption life scenarios and penetrates financial services into customers' daily use through cooperation with large-traffic platforms and multiple sub-sector scenario platforms.
Currently, comprehensive e-commerce represented by JD.com and Taobao, and content e-commerce represented by Douyin is an important base for online retail consumption.During November 11, Minsheng Bank cooperated in depth with top e-commerce platforms such as JD.com, Alipay, Douyin, and Vipshop, and cooperated strongly. Through the "technology + finance" cooperation model, it leverages the convenience of online opening of electronic accounts, leverages the customers, traffic and scenarios of online retail channels, relying on the open model and using the payment link as the entry point, and through the business chain of "platform traffic, opening accounts, binding payment, paying attention to enterprise microblogs, and operating customers", it promotes the construction of ecological banking and smart banking , providing users with more convenient, smart, caring and warm financial services and innovative products, comprehensively promotes digital transformation , and helps the real economy improve quality and efficiency.
Open banking is not only a connection, but also a transformation with an open mind and user needs and experience, deeply integrate external scenarios, serve each other as platforms, and flow to create a new financial ecosystem together, and rely on ecological service users to expand customer service boundaries, thereby embedding financial product into various application scenarios, providing users with more convenient services in all aspects. A relevant person in charge of Minsheng Bank said that in the future, the bank will continue to uphold the corporate mission of "serving the public and caring about people's livelihood", increase cross-border cooperation, and build a complete financial ecosystem from consumption to payment to wealth management at a deeper level, so that finance can truly integrate into life scenarios, breathe and pulse with user needs.
Edit/Jiang Yu
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