The pricing power of the product you do not have to be formulated according to the unified standards of the headquarters. Of course, the more mature the chain brand is, the more perfect the pricing mechanism is, and they will refer to the price system. This requires that when you

You do not have the pricing right for the product

The pricing of the product must be formulated according to the unified standards of the headquarters. Of course, the more mature the chain brand is, the more perfect the pricing mechanism is, and they will refer to the price system. This requires that when you first choose a location, you should try to choose a store location that is "comparable" with the brand market positioning to ensure that the business district's consumption capacity is consistent with the brand's pricing system.

I don’t recommend that you try to modify the brand’s pricing mechanism. After all, it is a chain brand. Considering the problem is not just one store, but all chain stores should be considered comprehensively. Since you have chosen a brand, you must abide by the brand’s operating rules. This is the most important thing.

You do not have the authority to purchase raw materials by yourself

Large tea beverage chain brands have a mature raw material supply chain system and set up branch warehouses nationwide to ensure the supply efficiency and supply advantages of each store. Therefore, these brands strictly prohibit franchise stores from purchasing raw materials privately. Except for locally purchased materials within the scope permitted by the headquarters, some raw materials at the headquarters must be purchased from the headquarters. Of course, if you have good supply suggestions, the headquarters will generally adjust and optimize the supply chain mechanism in a timely manner.

franchise stores have high operating costs and are uncontrollable

You must understand that the profit of the headquarters must come from many franchise stores. Therefore, under the unified management of franchise stores, the headquarters also has a unified profit method and management method. Since the franchise stores have chosen the franchise method, they must abide by the franchise rules, such as unified price, unified supply, unified decoration, unified production form, and unified marketing activities, and these will eventually become cost expenses in operation! These costs and expenses are of course nothing for a store with good efficiency, but for a store with average profitability, it will naturally bring pressure!

However, when encountering such incidents, the core of the problem is no longer in the headquarters, but in your original location selection, market competition changes, and the actual operating level of the store. The store has been opened, and the only thing you have to do is to do everything possible to achieve good performance.

Naixue's Tea Store Picture

Which tea shop brands can join

Of course, joining a mature and excellent chain brand is a very pleasant investment experience. On the contrary, if you accidentally join an unsuitable brand, you will have a lot of trouble.

wants to join a tea shop. Before choosing a brand, you must first understand which tea shop brands can be joined and which tea shop brands cannot be joined.

first category, only direct sales and no agency or franchise brands, including Heytea , Naixue Tea, Lele Tea , Cha Yan Yuese , Kawangka, etc. These brands are only direct sales, or internal partner joint ventures, and do not join externally.

second category, single-store franchise is not open, only regional authorization and cooperative brands, including Coco Domain, 号 and other brands. These brands are mainly regional agents and have high requirements for franchisees' investment strength. Although there is latest news that you can do single-store franchise, the threshold for investment franchise is still high.

, the third category, opens single-store franchise tea shop brands. Most tea shop brands can be joined by a single store, such as Shanghai Auntie, Yihetang , Guming , Mixue Bingcheng , Sweet Lala, Books Yiyao Xiancao , Tea Baidao , 70-minute sweet, a yogurt cow, etc. The fourth category of

is the brand of Kuaizhao Company. There are many brands of this type. They often use the halo of celebrities or under the banner of counterfeiting a certain brand, and use your greed for cheapness to design various routines for you to join. It is actually not difficult to identify such brands. Just find a veteran in the industry on , Douyin, , and you can easily point you in the direction! But as for the authenticity, you need to distinguish it yourself.

The brands mentioned above will also have different development strategies at different stages of development, and the specific details shall be subject to the franchise information published on the official website of the brand.