On November 5, the fifth China International Import Expo officially opened. New Zealand dairy giant Fonterra Group with the theme of "focusing on sustainability and win-win for a new future", officially unveiled in the 2.2 food and agricultural products exhibition area with 24 strategic signing projects, 15 heavyweight products and 16 new product releases, flash , live broadcast and other activities. At this CIIE, Fonterra shared the company's long-term vision and China's strategic focus, and stated that it will focus on sustainable development, innovation and local strategic cooperation to provide customers and consumers with natural and high-quality dairy essences and solutions, and continue to increase its investment in the Chinese market.
Fengland Greater China CEO Zhou Dehan said: "For Fonterra, the CIIE is like a 'green engine' - not only driving the growth of our business in China, but also providing us with opportunities to share and jointly build sustainable development with our customers and partners, and drive the high-quality upgrade and development of the dairy industry. We have been entering the Chinese market for nearly 50 years, and the CIIE platform has given us a new growth curve. Today, Fonterra Greater China has become one of the largest and most important markets of Fonterra Group in the world."
Since the first participation in the CIIE, Fonterra's signed projects at the CIIE have increased year by year, with a total of more than 60 in the five sessions. Over the past five years, the exhibition hall area has expanded by 5 times and the number of contracts has increased by nearly 5 times. At this CIIE, Fonterra will sign 24 strategic cooperation projects with Gaopei , Miaokelando , Walmart China Hypermarket Global Shopping, Want Want Group, Myerz International and other companies. The number of increased by nearly 30% year-on-year compared with last year
It is worth mentioning that Fonterra will announce its strong cooperation with Mondelez International, the global snack industry leader, to actively expand categories, strengthen product upgrades and accelerate innovation, and work together to promote the in-depth development of the dairy market. Fonterra's catering service brand " Anjia Professional Dairy Professional Partner" will also officially sign a joint strategic cooperation agreement with Dunhuang Museum at this CIIE. This move is another deepening continuation of the "middle-dian Xixin" strategy. By connecting national trend culture with Western dairy raw materials and integrating Chinese traditional Chinese baking delicacies, it will launch innovative food with Chinese characteristics. In addition, Nutiani, a new brand under Fonterra Raw Materials Department, will sign a strategic cooperation agreement with Jiangnan University School of Food at this CIIE, and is expected to achieve the integration of production, education and research of probiotics in the future.
At this CIIE, all Fonterra's business departments showed up to 15 major products and innovations, with increasing by 250% year-on-year. These include the first launch of "Anjia Spray Cream" in the Chinese market, specially customized for the Chinese tea and baking market, "Anjia Zhiyi Cream Cheese" and "Anjia Flake Lactic Butter", which have stable and outstanding performance in baking products, and Anjia Grass Feed 4.4g high-protein pure milk. It is worth noting that Fonterra announced the launch of a new brand of health and nutrition solutions worldwide in September this year, and has also brought three new products to the CIIE, including the Nutel mini protein shake and coffee-flavored milkshake (high-protein ready-to-drink beverage) for people who actively manage their health.
[Reporter] Zhao Binghui
[Author] Zhao Binghui
[Source] Southern Media Group Southern + Client
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