German mechanical clocks, Japanese watches, Italian jewelry, and French ceramic tiles. In the consumer goods exhibition area of the 5th CIIE, there is such a "mixed" exhibition stand for exhibitors from four countries. Among them are both "new faces" who participated in the exhib

Machine clocks of Germany , Japanese watches , Italy jewelry , Italy jewelry , French tiles , In the consumer goods exhibition area of the fifth CIIE, there is such a "mixed" exhibition stand for exhibitors from four countries, including "new faces" who participated in the exhibition for the first time and "old friends" who gathered together every year, but it was the first time that they jointly appeared on the "Four Leaf Crocus".

both cross-border and cross-industry. Why did the four exhibitors "fight" to the same booth? It turns out that behind it is the dilemma of "shortness in cash" and the timely helping hand, so that these high-quality brands that "long for" the CIIE can still be listed on the CIIE platform and share China's opportunities.

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budget is limited, how to participate in the exhibition?

At every CIIE, the consumer goods exhibition area can be called a "model room" for a better life. Walking into 5.2H, there is a booth a bit special. In the glass display cabinet on the left, the carefully crafted shell carving jewelry shows the beauty of craftsmanship under the spotlight. This is the fifth time participating in the CIIE, the celebrity exhibit brought by the Italian Vitifa handmade jewelry . Unlike the softness and timelessness of jewelry, the Japanese Citizen watch on the right reflects the cold luster of metal, which is low-key and fashionable.

Go in and enjoy the title " Hermes Royal Marseille Brick" French Weimars tiles present natural high-end gray. One station German Hemler mechanical clock and Japanese Lisheng quartz clock are placed on both sides of the wall decorated by Shikumen 3, using technology and art to condense the beauty of time.

In this 81 square meter special booth, you can see exquisite jewelry and clocks, and you can also touch pieces of ceramic tiles. It seems that they are incompatible, but there is a story behind it. Above the booth, the big sign of "Global Hui International Watch and Jewelry Exhibition and Trading Center" revealed clues.

It turns out that these four exhibitors are all companies in Waitaqiao International Watch and Jewelry Exhibition and Trading Center. Although they "long for it" for the fifth CIIE, they are somewhat short of funds due to the impact of the epidemic in the first half of the year. Seeing that he was about to miss the CIIE, he had a turnaround with the intervention of Waitahashi .

"These four companies are high-quality brands in the field of high-end consumer goods. If you miss the CIIE, it would be a pity." Chen Yifeng, deputy general manager of Waitaqiao International Trade Operations Center Co., Ltd., told Hai'anjun that Citizen had long been willing to participate in the CIIE and received support from the Japanese headquarters at the beginning of this year. However, due to the impact of the epidemic in April and May, sales were almost stagnant at that time, and the company's budget was greatly reduced. Several other exhibitors are "small and beautiful" in their respective industries. With their brand image, it is impossible to get a standard booth of 9 square meters. The budget for the special-equipped booth is at least tens of thousands of yuan, and the pressure is really considerable.

"We are the 'mother's home' of these four companies, and we have the responsibility to hold it at this time." Chen Yifeng said that as Waigaoqiao Group Co., Ltd., a partner of the CIIE for five consecutive years, reported the plan to China International Import Expo Bureau and the Shanghai Municipal Commerce Commission. With their strong support, the company decided to take the "International Watch and Jewelry Exhibition and Trading Center" as the main body to win an 81 square meter booth to create a collection hall for high-end consumer goods , help them make a smooth debut at the CIIE and further win market opportunities.

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The crisis has been lifted, and the planning to exhibit

booth has been settled, but it is just the first step to participate in the exhibition. How to make these four exhibitors coexist harmoniously in one booth and achieve the effect of 1+1+1+1>4 is the key .The operation center company found a design company and the exhibitors to directly connect. Everyone worked overtime. After several " brainstorming ", they took out the design draft that everyone was satisfied with in just 3 days.

"This collection hall is not a place for everyone to rent each, but to integrate the characteristics of all parties, show their strengths, and reflect the integrated characteristics of watches and jewelry. Therefore, the booth construction has fully listened to the opinions of exhibitors." Now, the entire booth is mainly white, integrating Shanghai Shikumen elements, and then organically divides the space according to the characteristics of different brands. The careful Chen Yifeng even proposed that the booth should have freshly ground coffee and sparkling water, and lemon slices should be prepared for customers to rest. Every detail shows the brand style.

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As an "old friend" who has participated in the CIIE for five consecutive years, Gong Lifeng, co-founder of Vitifa Jewelry, was very satisfied with his new exhibition area: "The dark green background wall is an iconic brand color, and old customers will find us soon." Although the "Internet celebrities" and Italian Marco and Zillo at the previous CIIE were unable to arrive at the exhibition site, the hundreds of shell carvings they made by themselves have been placed on the VITIFa booth. One of them is based on the painting "Spring" created by Italian painter Sandro Botticelli in 1481. On the square-inch shell carved brooch, the graceful figure of 8 people including Venus, is vividly displayed, which is a clever craftsmanship.

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The two world's two major clock brands, Hemler and Lisheng, are "new friends". Liu Jun, manager of Just in time, felt very harmonious about the design of Shikumen at the booth. "The clock is a perfect embodiment of home decoration and personal taste. The Shanghai culture represented by Shikumen is very consistent with us. We also hope to use the CIIE to enter thousands of households."

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At the scene, the German Hemler " Astronomical Clock " is very eye-catching, integrating astrology, sun, earth, moon and bell ringing. The exquisite and rigorous mechanical wheel system reproduces the celestial movement of the sun, earth, and moon, which can be called the collection level . The music doll series of Japanese Risheng Quartz Clock will bring surprises at every hour. Whenever the clock face opens, the cute dolls dance with the music, bringing vitality to home life.

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, which was exhibited for the first time, brought a joint limited edition watch launched by the HAKUTO-R commercial lunar exploration project. It uses the same material as the leg parts of the lunar lander - Shubo Titanium, which is processed by Duratect DLC surface hardening technology; and the Yingjue high-end watch series with "borrowing the beauty of the scenery" as creative inspiration and equipped with high-precision optical kinetic movement with a high-precision light kinetic movement , etc.

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