"I open the platform, and I build the market. If you want to pass the platform, leave it to buy wealth!" Is there any familiar smell like a hero in the green forest? Aren’t various online platforms just a group of new Green Forest heroes? If there is only one way, it is to let it slaughter. Yes, the role of the platform in the Internet era in has become the important public infrastructure in the economy and society, just like the role of highways.
, one by one, spent 10 billion US dollars one by one, just to seize the monopoly position . Where does a certain group come from losing money for many years? According to online data, its cumulative financing of US$10 billion before its listing. How did you invest this money?
1, cultivate consumption habits through subsidies. What is the concept of ? If 400 million people of old and young people do not have the habit of eating takeaway, it is equivalent to RMB 70 per person. Therefore, when the takeaway industry started in 2015, everyone could eat very cheap takeaways. Not only did the merchant not get commissions on the platform, but there were even subsidies, and the takeaway guys also made fun of it. The world is filled with cakes, and it’s useless to not eat them. Slowly, I’ll be dependent on them as I eat them. The habit of ordering takeaways quickly became popular.
2, reaching a monopoly market position through low-price dumping . Online The originator of the takeaway industry was launched in 2009 by several college students. It has nothing to do with high-tech, but it is favored by capital with a keen sense of smell. They have launched takeaway platforms of various brands, and burning money to market is the main means of competition. In 2014, Ele.me accounted for the first place in the market, at 30.58%, and then it was a group of takeaways (27.61%), Taodiandian (11.20%), and Baidu Takeaways (8.55%); By 2022, Lujiu Business Review found through on-site visits that the real share gap may have reached 72:28. A certain group has long crossed the monopoly standard line of 50% market share. It is precisely in order to avoid suspicion that a certain group has not announced its market share for many years.
Takeout is a new business model in the context of the Internet era. We encourage, support, and tolerate innovation, but we do not tolerate monopoly, especially artificial monopoly. In a word, not all "new" is fragrant.
2, which is shocking. The "a certain group tax" is actually several times that of the national tax. data shows that in 2018 before the epidemic, the total tax revenue of China's catering industry was only 32.5 billion yuan (the data in 2021 will definitely be lower due to the epidemic, and it is estimated that it is only half of the original). Meituan Takeout achieved revenue of 96.3 billion yuan in 2021. It is estimated that the "a certain group tax" is about 6 times the national catering industry tax.
3, it is disgusting and rude to public opinion, domineering and arrogant, and then increases the commission ratio . Faced with the expectations of regulatory authorities and the society for reducing commissions, a group despised everything and acted erraticly. It seemed to have made adjustments to commission rules on the surface, but it did not directly reduce the commission ratio, but made a dazzling set of rules such as "mobile package". The new rate rule divides the "platform service fee" into two names: "technical service fee + fulfillment service fee". Technical service fees are charged at a fixed rate, while performance service fees are subject to corresponding step-by-step price increase based on distance, price and time period. Industry insiders commented that ", a group , will use commissions as "format step-by-step charging", , and eat at both ends, for small merchants and low-priced customers, this is a disguised price increase. For large merchants and those with high customer unit prices, they will earn higher net profits. " So this has nothing to do with reducing commissions. Instead, it is a hidden means to increase platform revenue and increase fees to merchants. Someone has made a special test. Overall, the commission is still above 20%, but the commission burden is heavier for low-priced orders, that is, it is more unfavorable to small stores and poor people. After the implementation of the new regulations, the performance of takeaway platforms has increased more rapidly, which shows the problem.
I believe everyone understands one thing, that is, monopoly enterprises all over the world have a common problem, which is to make the price system very complicated, and to cover up the essence of monopoly high fees.
4, which makes people disgusted, one by one, the pair of riders' exploitation exceeds social cognition.
1, trying its best to put aside the employment relationship with the rider and is unwilling to bear any risks and responsibilities. Riders go in the rain, riders race against time on the road, using sweat and even their lives to earn thousands of hard money every month. However, if you have a bad review, the platform will deduct the rider's hard work for a day. May I ask, since the platform and the rider have no employment relationship, why do you have such strict labor penalties to the rider? If there is no employment relationship, why do you need a rider to wear a yellow horse? If you want the public to convey through the yellow horses on the streets, your platform is crowded with people and extraordinary strength, it is nothing more than telling people that these yellow horses are your people. But when an accident may come, how can you say you are not yours?
2, what is the trick of letting riders pay 3 yuan out of their own pocket every day to buy accident insurance for themselves? Since you say it’s not an employment relationship, why are you nervous? What's guilty? What kind of logical thinking is this! Maybe if something unexpected happens, you can't tell it clearly! But why can't it be released on the platform? Zhou Bapi dares not do this!
3, Around the Spring Festival in 2016, Baidu Takeaway, who was still in the world, chose to spend money to send riders home for the New Year. A group of takeaways directly attacked Baidu , increasing subsidies to retain riders during the Spring Festival and continue delivery, and recruiting riders after the Spring Festival. What is the reason for this? The platform of conscience that talks about human nature is destroyed, and the platform of naked and arrogant is now dominating the world. Could it be that in the eyes of capital, there is no rider who needs to go back during the Spring Festival?
What kind of personality, morality and style is this platform?
生歌
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