text | He Zhijian
Historical commercial real estate developer Ocean Department Store announced the closing of Yangjiaping store on the last day of September, causing a sigh in the market. At this moment, Zhixiu imagines that after the ocean, who will take this plate?
has a lesson in the past.
The opposite side of Dayang Department Store was originally Fu'an Department Store. After leaving the market in 2021, the new operator operated a "Qinghaihui Plaza" on its original site. It started business on June 14, 2022. It has been more than three months so far. According to common sense, Qinghaihui has entered the mature operation period. National Day Golden Week, Zhijian will enter and inquire.
1
Check the Qinghaihui official account and you can also see its original appearance. An article published in March said that this commercial entity originally wanted to name it "This is a blessing"!
I have to say, this is very low!
Looking at the early promotional pictures and the current real scene, it has to be said that this "glasses wholesale market" is definitely the main store of the entire commercial body.
Fortunately, it was changed to "Qinghaihui" later, which sounds good.
2
The entire Qinghaihui Plaza is divided into four floors.
first floor, during the Fu'an period, it was built an expired discounted clothing store, and it is currently renovated as Haoyoulai Supermarket.
Haoyoulai Supermarket happens to be open adjacent to New Century Supermarket, which creates competition.
is obvious. A mature supermarket like the New Century has been operating here for many years, so I have been involved in it at this time. Whether it can win is a question mark.
Enter Haoyoulai Supermarket and saw that the entire supermarket is a typical layout of Haoyoulai Supermarket. However, compared with the New Century Supermarket, the operating area is slightly smaller, the price is not very competitive, and the traffic inside is sparse.
is coming out again, and its brand is arranged with the New Century supermarket next to it. In contrast, one is deserted and the other is full of people. As expected, New Century is better.
It is worth complaining that the elevators on the first to second floors of Qinghaihui are closed.
This is not welcome to go upstairs!
3
Shooting Qinghaihui's own publicity, the 234th floor is the main body of the entire square. After entering
, I found that the layout inside was basically the same as the original Fu'an Department Store. If it weren't for the change of the exterior facade of the mall, no one would think that he would have changed the merchant.
The second floor is close to the light rail station. The best row of storefronts in the entire shopping mall, all of which are made in the snack street according to the original layout. The business is still booming. The only change is that a storefront on the north side has become Zhou Dasheng Jewelry . In such a place, there is only such a jewelry store manager here. We are wondering whether he can succeed. We have to give a question mark here.
Enter the second floor inside. Except for the glasses store on the billboard, other stores are similar to Fu'an and are not good at it. There are very few people on the 234th floor in
.
The only highlight is next to the elevators on the 2nd to 3rd floors, full of all kinds of fake flowers, grass and dolls, attracting traffic to the 3rd floor. I have to like it. The only highlight on the third floor of
is the children's playground. Basically, the popularity of the entire Qinghaihui is all in this children's playground.
4
After looking at the entire square, we found that the current Qinghaihui Plaza has basically maintained a consistent layout with the previous Fu'an Department Store. The only difference between the two is that the main body of the operation is different, that is, the current shopping mall continues Fu'an's layout and other practices.
The same way of playing is a business veteran, with many years of rich experience, and Fu'an Road has come to an end and has gone bankrupt. Will a new shopping mall like Qinghaihui do its job? What's more, when the new mall is still a novice, Fu'an can be regarded as a business veteran.
Looking at the Chongqing commercial real estate market, it is not difficult to find that the head effect is becoming more and more obvious. Longhu , Wanda and other commercial bodies are still overcrowded, with old-fashioned merchants such as Fu'an, Dayang, and Wangfujing falling down one by one, and small businesses such as Qinghaihui rising against the trend.
The profits of traditional commercial entities have been thinned, and this low profit will inevitably be looked down upon by large commercial real estate developers. Only some small developers have emerged and have a share of the huge commercial real estate.
The full text is over.
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