Shanghai, September 19, 2022 /PRNewswire/ -- Analytic Partners Information Consulting recently released the ROI Genome marketing report "Marketing Strategy in the Economic Downturn". The report points out that the impact of brands reducing their marketing budgets during the economic downturn period, and the study compares the market performance of brands maintaining or increasing their marketing budgets.
Analytic Partners Information Consulting-ROI Genome Marketing Think Tank
Analytic Partners Information Consulting is based on the analysis experience of hundreds of billions of marketing expenditures, and has gathered into the ROI Genome Marketing Think Tank. By understanding and quantifying how factors such as brand health, market and national dynamics, and competitive landscape affect the effectiveness of each type of offline and online marketing activities, we provide customers with professional insights and decision-making advice across the industry. This report points out that 60% of brands that increased media advertising spending during the last recession had increased their return on investment , and their sales grew much faster than competitors. At the same time, brands that cut marketing budgets may lose nearly 15% of their business as competing brands reversely increase their budgets.
Analytic Partners Information Consulting-ROI Genome Marketing Think Tank
Faced with a market downturn, the brand's short-term marketing strategy usually attracts consumers with rapid response and low prices, which can promote the brand's sales growth in the short term. But it will destroy the high-quality brand growth and be unfavorable to the construction of long-term brand equity. How can brands resist the impact of economic downturn? In the report, AP Exploration summarized five major trend insights to help brands build long-term competitiveness. Brands need to formulate corresponding marketing strategy optimization plans, maintain or improve the advertising effect of , and increase investment in medium- and long-term brand building. Excerpt from the exciting content of the
report:
- can use multiple marketing channels to increase advertising influence by 35%
- brands that increased their marketing budget during the last economic recession. More than half of the brands have achieved a growth in return for investment in several consecutive years
- should focus on brand building, pursue long-term brand interests, pay attention to and continue to pay attention to the upper funnel strategy
Visit the official website to download the report to learn more details.
report download link:
live broadcast preview
0 September 27, Analytic Partners will jointly hold an online live seminar with the theme of "How should brands break through against the trend in the post-epidemic era?" This event will in-depth interpretation of the ROI Genome marketing report "Marketing Strategy in the Economic Downturn" recently released by AP. We are honored to invite Jun Cao, Vice President of Asia of Analytic Partners, and Ken Jiang, senior consultant, as sharing guests. It is hosted by Li Haoyu, Vice President of Value Communication, Hu Xiao Media, Deputy Secretary-General of the Digital Marketing Professional Committee of the China Business Advertising Association.
Live highlights:
- Faced with the dual pressure of the market and competitors, is reducing marketing budget the best choice? How to reasonably allocate marketing budgets to help brand growth in the short-term and long-term?
- marketing effect evaluation and optimization, and improve omni-channel marketing ROI
Analytic Partners Information Consulting-September 27 live preview
Visit AP Information Information official website to make an appointment and watch wonderful speeches.
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