sports shoe factory almost went bankrupt. How did he use the online promotion to make the brand go public! See how he advises young people who are starting a business to promote their products and brands? Hello everyone, I am Xiaoyun, I am very destined to see this article. Today I will share the real experience of a big shot who has already listed on the market in the early stage of entrepreneurship! Because this boss is inconvenient to publish his name, Xiaoyun uses Boss Ji in the article instead~ It is convenient for everyone to read the article. It is recommended to take a few minutes to read it. It may be helpful to you who are starting a business and you who are worried about product marketing and promotion!
Boss Ji founded his own sports shoes factory in 2011. At that time, he was promoted by the name of sports shoes factory . He did not pay attention to the trademark for 11 years, and worked like this for four or five years. Until later, something happened that almost broke down. Later, a company sued for brand infringement by a company, claiming 2.9 million yuan from Boss Ji. 2.9 million yuan was not a small amount of the company that had been inaugurated for several years at that time. After more than a year of judicial mediation, he finally compensated a company with 1.76 million yuan. He worked hard for several years. It was precisely because of this that Boss Ji's factory was also severely damaged and survived after several twists and turns! After this incident, Boss Ji also suffered a debt of nearly 2 million yuan. He did not give up or get lost, but paid attention to the importance of product brand. In the following years, Boss Ji also registered a trademark for his sports shoes factory , and also wanted to make the factory brand bigger. During this early years, Boss Ji also tried various channels, from TV advertising to search engine online information flow widely. However, at that time, the expenditure and profit of Boss Ji's advertising campaign were not proportional to the profit. Sometimes, good situations were at most to maintain a cost. Boss Ji thought that he said at the time: It is still not possible to continue like this for a long time. You still have to have your own publicity ability that can influence the brand for a long time. If the factory has limited promotional funds, it is not a solution. It is also because of the chance that Wanglaoji's soft article promotion, "Everyone knows that if you are afraid of getting angry, you will drink Wanglaoji' At that time, it could be said that it covered the entire Internet Tianya Forum circle. Wanglaoji also used the influence of soft article marketing and advertising brands. At that time, the supply was in short supply. So Boss Ji had his own initial idea to do a soft article marketing content for an event. Only the publicity ability that belongs to him and can influence the brand for a long time can give the brand the opportunity to explode nationwide overnight! This sentence is timeless no matter what era it is!
After three years of accumulation, Boss Ji has been constantly reading soft article marketing books and has also written tens of thousands of soft articles for the brand of his factory! Xiaoyun was also shocked when she heard this, with tens of thousands of soft articles! Who has such perseverance? No wonder such a person is hard to succeed! According to Boss Ji, "At that time, I used the [Yiqitui] platform to publish tens of thousands of brand marketing soft articles I wrote. It is precisely because Yiqitui's platform to cover the brand marketing soft articles of sports shoes factory across the entire network! ’Good it! Hard work pays off, Boss Ji’s factory finally broke out at the end of 2019! The sports shoe product produced by the factory is in short supply across the country, and this brand factory and company will be listed on the Hong Kong Stock Exchange in 2021!
is exactly what Boss Ji said: You can only have your own publicity ability that can influence the brand for a long time! That is the power of brand soft article marketing ~
Let’s talk about it, Boss Ji’s sports shoes factory went from turning losses into profits to successfully listing. Xiaoyun couldn’t help but wonder what role does this platform that Boss Ji mentioned play?
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